In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, speci ...
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151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor
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24:39
Welcome back to Open Studio!I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.To access the full show notes for this episode, click here: …
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150. Podcast with Donald Roos. The Don't Method, Time Management and much more
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In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald …
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149. 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator - Martina Flor
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20:27
Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator.To access the full show notes for this episode, click here: ht…
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147. How to Make Money with Lettering Design
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the …
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148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist.To access the full show notes for this episode, click here: https://martinaflor.com/po…
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146. Build a career in Lettering: all the deets about my program The Lettering Seminar
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12:55
Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar c…
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145. Secrets to Success in Lettering Design - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design".In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Ima…
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144. Mindset Mastery for Creatives - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives".In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about e…
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143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're pass…
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142. The Role of Talent in Your Success - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i'm bringing: "The Role of Talent in Your Success".This episode provides you with a free…
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141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor
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20:41
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're pa…
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140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals.This episode provi…
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139. Powerful Advice I'd Give My Beginner Self - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist.T…
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138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.
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In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and se…
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137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as…
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136. How do I find my unique style in lettering? - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and i…
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135. Podcast with Milenist from Calligraphy Masters - Martina Flor
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In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters.Milenist, the creative force behind @CalligraphyMasters offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic proces…
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134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artis…
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133. How do I set pricing for my lettering services? - Martina Flor Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services …
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132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.
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In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative …
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131. What is the importance of branding and marketing for a lettering artist? - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing …
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130. How can I Build a Strong Portfolio & When to Start - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?"This episode …
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129. How can I create income with my lettering work? - Martina Flor's Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.Today's question: "How can I create income with my lettering work?"T…
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128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: " How can I transition from learning lettering as …
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127. What are the essential tools and software for lettering and illustration? - by Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.This episode provides you with a free guide called “Lettering Succes…
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126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio
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17:28
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”.You…
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125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio
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Today, we're wrapping up the year with a special episode featuring the one-and-only Stefan Kunz. Remarkably, Stefan was the first guest on this podcast, and he’s back 125 episodes later.If you're not familiar with Stefan, he's not just a lettering artist but also an influencer and animator. Stefan has successfully navigated transitions and pivots i…
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124. Client Outreach at the End of the Years by Martina Flor
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We are in December, it's almost christmas, and I believe this is a perfect time to engage existing clients and collaborators and out the foot in the door for new ones. See full show notes at martinaflor.com/podcast
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123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor
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Welcome back to Open Studio! In Part 2 of "How to Plan for a Kick Ass Year," Martina Flor takes a deeper dive into the nitty-gritty of crafting a strategic plan. If you haven't checked out Part 1, check episode number 122 on your preferred podcast platform.See full show notes at martinaflor.com/podcast…
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122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor
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In this episode of Open Studio, join Martina Flor as she explores the art of planning for a kick-ass year. Discover why traditional goal-setting may not be the most effective approach and how Martina's system can transform your creative journey. See full show notes at martinaflor.com/podcast Download the Plan for a Kick-Ass Year Checklist at martin…
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121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor
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Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey.See full show notes at martinaflor.com/podcast…
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120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning.See full show…
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119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor
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Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, mak…
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118. From Procrastination to Progress – 3 Easy Steps by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor dives into a personal journey from procrastination to progress. She explores the common struggles of procrastination and shares her transformative decision to become a renowned lettering artist. Martina provides three simple steps for aspiring lettering artists and creatives to shift …
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117. The Goal-Setting Secret: The question you need to answer by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations.See full show notes at martinaflor.c…
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116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist
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In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast
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115. Mastering Your Craft: The Pro Mindset by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor delves into the transformative journey from being an amateur to a professional in the world of lettering and creativity. She explores the mindset shift required, the importance of treating every project professionally, and practical strategies for success.See entire shownotes at marti…
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114. Confidence Hacks for Creatives by Martina Flor
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Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance. See full show no…
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113. Strategies for Standing Out - Martina Flor Open Studio
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Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more.See full show notes at ➡️ https://www.martinaflor.com/podcastJoin my upcoming Letter…
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112. Season Finale! Best Moments of Martina Flor's Open Studio season 4
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Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5! See full shownotes at https://www.martinaflor.com/podcast Download Lettering DNA PDF here: https://www.martinaflor.com/lett…
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111. How To Build Momentum by Martina Flor
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You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way? Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the …
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110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor
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Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of.Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential.See full s…
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109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor
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Half the year is gone, but the opportunities for creative and business growth are still abundant! Whether you're entering the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead! See full show notes at ➡️ https://www.martinaflor…
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108. Expert Tips for Building Your Portfolio - Martina Flor
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In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio.Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the me…
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107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators
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Sign up for Leap Now here ➡️ https://www.maketheleapnow.comIn this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can gi…
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106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor
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Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshopBreaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work…
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105. How To Shape Your Success Mindset - Martina Flor
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Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshopWhat is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who stru…
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104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor
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SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of letter…
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103. Unveiling My Income Streams and the Rates I Charge for Projects
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TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/surveyPrepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how mu…
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