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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
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Cybersecurity Stories

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Cybersecurity Stories

Mark van Horik, ProteQtor IT Security

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Cybersecurity Stories is een reeks verhalen over de vele online risico’s die ons werk en privéleven bedreigen en hoe we ons daar tegen kunnen beschermen. In deze podcast hoort u de verhalen van Nederlandse en buitenlandse gasten die u meenemen in hun wereld en hun strijd tegen cybercriminelen. Waardoor u beter inzicht krijgt hoe oplichters, ransomware-aanvallers en andere kwaadwillenden te werk gaan. Daarnaast krijgt u uiteenlopende tips en adviezen om u beter tegen al die online gevaren te ...
 
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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode. In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sa…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast. In this episode, Elias has a cha…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast! In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels. Topics we discuss: What are funnels (and what are they not)? What most people…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook. To…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system. Topics we discuss: Why is insurance marketing different form other industries? Trends in insurance marketing The state of insurance mar…
 
In deze aflevering bespreekt Mark van Horik 8 cybersecurity tips om je vakantie veiliger te maken. Maar eigenlijk zijn deze tips het hele jaar toe te passen bij elke reis die je onderneemt. De 8 tips zijn: Gebruik geen publieke WiFi-spots Gebruik een privacyscherm voor op je mobiel. Gebruik altijd een wachtwoord of PIN-code om je apparaat te vergre…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility. Topics we discuss: Tips on which tools and channels to use as a…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author. Topics we discuss: Why is revenue marketing important? What is Sales Enablement and …
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen t…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform. The topics we discuss include: Possibilities of text messaging in your marketing mix (SMS, social messaging) Best practices for the…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs. Topics we discuss: Which referral programs work and which not How to promote referral programs How to measure results …
 
This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ Topics we discuss: What is Club Martech? Why should you join? What's in it for you? How to join (for free) LinkedIn Elias: https://www.linkedin.com/in/eliascrum LinkedIn Mark: https://www.linkedin.com/in…
 
In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow. Topics we discuss: How to build your email list successfully Which lead magnets actually work? How to get people to subscribe by advertising What are acceptable costs per lead? LinkedIn Luke Charlton: https://www.linkedin.com/in/lu…
 
In deze aflevering keert Mario Pellegrom die in podcast #30 zijn ervaringen als ZZP-er over cybersecurity deelde, terug als gast. Toen deden we al een vergelijking met verzekeringen. Want we vinden het vanzelfsprekender dat we een verzekering afsluiten dan dat we maatregelen nemen tegen cyberaanvallen. Mario gaat dieper in waarom we als ondernemers…
 
Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella. Topics we discuss: What services to offer and which not Inhouse vs. outsourcing How to productize services How to build a recurring revenue s…
 
In deze aflevering spreken Mark van Horik en Jaco Doppenberg het fenomeen Patches & Updates. Iedereen kent die patch en updatemeldingen wel. Het lijkt ook dat ze steeds vaker voorkomen en altijd op een ongewenst ogenblik komen. Dus hebben we de neiging om ze uit te stellen tot een ander tijdstip. En soms vergeten we ze daarna. Maar patches en updat…
 
Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer. In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketer…
 
In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here). The 5 trends we discuss: Personalization Automation and AI Saying goodbye to open rates Mobile Accessibility Interactive emails …
 
In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool. Topics we discuss: Tips on how to be successful on Twitter How to leverage your social media following and turn them into newsletter subscribers Examples of campaigns LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/…
 
Our guest this time is Gabriel (Gaby) Friedlander, the co-founder and CEO of Wizer Training. Wizer is a security awareness training platform that makes use of short (about 1 minute), to-the-point video's. These video's are short animations or real life stories. The great thing is that they are easy to understand for everyone: non-technical people o…
 
In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in. In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics. Topics …
 
In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs. Topics we discuss: Why Digital Experiences can not only be offered by corporates but also by SMEs Examples of digital experiences offered by SMEs How to solve the proble…
 
Our guest in this episode is Ross Brouse, a well-known cybersecurity evangelist on LinkedIn. But Ross became passionate about cybersecurity through events in his personal life. In September 2009 Ross Brouse was a succesful entrepreneur and was busy growing his business. Then he got hacked. The hacker deleted Ross' entire customer database. From tha…
 
In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses. Topics we discuss: A 5-step approach to start using AR and VR Use cases and examples Industries …
 
Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk. In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform. Topics we discuss: Examples of successful personalization Step-b…
 
What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere? In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid ball…
 
Hybride werken heeft de toekomst, volgens minister Karien van Gennip van Soziale Zaken en Werkgelegenheid. De Coronacrisis heeft aangetoond dat thuiswerken werkt en veel mensen willen deels thuis blijven werken. Maar thuiswerken heeft ook aangetoond dat als thuiswerkers geen goede digitale beveiliging hebben, dat de organisatie kwetsbaar wordt voor…
 
In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast. Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones! Topics we discuss: How to create the best …
 
I am a fan of The Shared Security Show Podcast. So when Scott Wright, co-host of The Shared Security Show, agreed to be guest on Cybersecurity Stories, I was thrilled! Scott is CEO of Click Armor, a gamified security awareness platform, so I was curious how gamification can help people become more aware of cyber threats. Scott tells what gamificati…
 
in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner! Topics we discuss: Differences between a Shopify and Magento webshop The i…
 
"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode. In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company. Topics we discuss: What is partner and affiliate marketing? Whe…
 
Deze aflevering is erg waardevol voor ZZP-ers (en kleine ondernemingen), want in deze podcast interviewt Mark van Horik van ProteQtor Mario Pellegrom van Let's go by Mario. Mario is ZZP-er die organisaties helpt door middel van leiderschapstrainingen en -trajecten met name in commercie en communicatie en had tot voor kort cybersecurity niet op zijn…
 
In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince pe…
 
A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful? In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planner…
 
Naast het groeiende gevaar van cybercriminelen met hun ransomware is er een extra cyberdreiging bijgekomen: de dreiging van een cyberoorlog vanwege de oorlog tussen Rusland en Oekraïne. Nu meer dan ooit is het noodzaak om de eigen organisatie goed te beveiligen tegen cyberaanvallen. Daarom presenteren Frank Dap, Jaco Doppenberg van ProteQtor 10 bas…
 
Ik heb data. Ik mag de data gebruiken. Maar wil ik de data ook gebruiken? Met deze laatste vraag betreden we het domein van de data-ethiek. Een fascinerend domein waar we ons bewust moeten afvragen of het gebruik van bepaalde data wel wenselijk is. Want dat iets technologisch kan en zelfs juridisch mag, wil niet zeggen dat je het ook moet gaan gebr…
 
How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so! In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'. Topics we discuss: The 8-step process to create funny videos The role of stor…
 
Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer. Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and ma…
 
In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia. Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies. Topics we discuss: What is the definition of CLV…
 
In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering. We talk about the use of intent data. Topics we discuss: SEO pitfalls What tools to use for keyword clustering How to find the right keyword clusters LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/ Website …
 
Datalekken. We horen er vaak over, maar vaak weten we niet zo goed wat een datalek precies is en wat de gevolgen kunnen zijn. Daarom hebben we in deze aflevering Tamara Brandt - onafhankelijk privacy- en Informatiebeveiligingsadviseur - uitgenodigd om het fenomeen Datalekken nader toe te lichten. Ze spreekt over: - wanneer er sprake is van een data…
 
How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing results. In this episode, Elias has a chat with James Scherer, who is the VP of Growth at Codeless, a global content production company. Topics we discuss: H…
 
Insider threats: bedreigingen die binnenuit de eigen organisatie komen. Vaak denken we aan de boze collega die uit wraak iets kwaads wil uitvoeren, of een werknemer die bedrijfsgevoelige informatie steelt voor een concurrent. De kans is echter groter dat de insider threat ontstaat uit onbewuste acties die dan vervolgens tot een datalek of een kwaad…
 
In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers. A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product markete…
 
In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work. Companies that select a website vendor, often make very costly mistakes. Sean shares 3 of those in this podcast. He also talks about the StoryBrand framework that he uses. Topics we discuss: What should a good website tell to customers? Wh…
 
Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing technology in place as well! In this episode, Elias has a chat with David "Rev" Ciancio, who owns a restaurant himself in New York City and is a consultant t…
 
In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier. There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI. We talk about the use of intent dat…
 
Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan. In this episode, Elias has a chat…
 
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