Kate and Scott debrief the whole first season, through the lens of doing something for the first time in your business — in this case, a podcast! Producing our first season of Less Than Likely together brought a lot of lessons, discomfort, new experiences, surprises, and above all, amazing conversations. We dive into what it feels like to commit to…

Our first Less Than Likely "expert episode" features Sybil Grieb, digital marketing expert, Founder of 100 Hats, and SVP of Brand Partnerships at Whalar. It was so fun hearing Sybil’s less than likely story of starting her own agency and then pivoting to where she is most excited to grow her expertise. We get into the nitty gritty of all things soc…

Natasha Case and Freya Estreller had just started dating when they founded Coolhaus, a truly delicious ice cream company that quickly became a favorite brand of this generation. They walk us through their many times over less-than-likely story and how they’ve navigated building their business, starting a family, creating another business - Future G…

Eva Woolridge is an award-winning Queer, Black & Chinese portrait photographer, public speaker, and social activist based in Brooklyn, NY. In this conversation, we hear about her artistic process and how she navigates the integration of artistry and entrepreneurship, and how her career has shifted as her work becomes more visible. Eva offers her pe…

Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement calls herself an accidental entrepreneur. Her experimental nature and commitment to anti-hustle has helped her to build a business she loves to run and grow, providing online courses and community for thousands of solo business owners and their own growing businesses. We…

Susie Sarich, Founder and CEO of SusieCakes, created a whole new industry before there were any multi-unit from-scratch bakeries in the US. She shares the many challenges she went through to bring dozens of stores to California and Texas (and expanding) over the past 20 years, including the naysayers along the way who questioned the viability of he…

Saving the planet was the furthest thing from Deanna Taylor-Heacock’s mind when she got the idea to open Good Bottle Refill Shop, the first refill shop in New Jersey. What started out as a way to save time and money as a mom became a zero waste mission and business model to meet it. In a society where convenience is king, Deanna talks about how she…

Erin Loos Cutraro is the Founder of She Should Run, a non-partisan nonprofit organization working to dramatically increase the number of women running for office, promoting leadership and encouraging women from all walks of life to run for public office. While women are elected at the same rate as men - when they run for office - they are less like…

It’s fitting that our first guest is our good friend and mentor, Sas Petherick, Founder of the Self-Belief School and Self-Belief Coaching Academy, from which both Kate and Scott are certified. Sas is radically changing the course of the coaching industry and humanity’s relationships with self-doubt through evidence-based tools and techniques that …

Welcome to Less than Likely, a podcast about the honest, behind-the-scenes stories of real entrepreneurs and their less than likely journeys of creating successful businesses. Hosts Kate Jaeger-Thomas and Scott Robson tell their own entrepreneurial stories in this episode, what makes them and their business “less than likely” and reveal some of the…