Ready to scale your roofing business and sell it for top dollar? This is The Roofing CEO Playbook: Build It to Sell It—the no-BS podcast for serious entrepreneurs in the roofing and home services industries. Hosted by Lance Bachmann, a fearless leader with a proven track record of building and selling multimillion-dollar companies, this podcast delivers the hard-hitting strategies you need to grow fast and prepare for a profitable exit. In each episode, Lance cuts through the noise to give y ...
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Why Roofers Are Cashing Out Big: Tim Russell & The Private Equity Boom
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51:45🎧 How Roofers Are Selling for Millions – CEO of Canopy Services, Tim Russell joins us to break down how private equity is changing the roofing industry. Learn what makes a company sellable, why leadership matters, and how to position your business for a top-dollar exit. This episode is packed with insights for roofing entrepreneurs looking to scale…
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Branding vs. Marketing: What Every Home Service Business Must Know
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54:50Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. How do you build a brand that scales and sells? In this episode, I sit down with Dan Antonelli, President of KickCharge Creative, to break down the power of branding in the home service industry. We dive into why most businesses struggle with branding,…
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The $20M Marketing Strategy Behind Roof Maxx’s Explosive Growth with CEO Mike Feazel
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37:50Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What does it take to build a billion-dollar business in the roofing industry? In this episode, I sit down with Mike Feazel, CEO of Roof Maxx, to discuss his journey from struggling roofer to industry leader. We dive into roof rejuvenation technology, s…
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Beyond the Money: The Truth About Business, Marketing and Legacy with Regan Weiss
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46:35Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What does success mean beyond the money? In this episode, I sit down with Regan Weiss, a fractional CMO and successful business owner, to discuss the raw truth about business growth, authentic marketing, and legacy. We dive into grassroots community bu…
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Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan
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1:04:45Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What if you could revolutionize your digital marketing strategy and dominate the home services industry? In this episode, I sit down with Katie Donovan, CEO of CAMP Digital, to explore the future of AI-driven lead generation, the evolution of marketing…
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The Truth About PE Buyouts: Myths, Money & Culture with Greg Weller
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42:59Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What if you could turn your roofing business into a private equity success story? In this episode, I sit down with Greg Weller, CEO of Alloy Roofing, to break down the PE acquisition process. We clear up common myths, unpack why culture matters in a de…
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Good Operators Get Tired; Great Business People Get Rich: Shani Taylor’s Story
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46:08Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. I sit with Shani Taylor, an award-winning business coach and entrepreneur in this episode. Shani shares her incredible journey from homelessness to international success, offering insights on overcoming adversity, mastering the mindset for growth, and …
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How Alex Goldovsky Built 3 Multi-Million Dollar Businesses
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31:01Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Alex Goldovsky, a serial entrepreneur and CEO of three successful businesses in the banking and finance sector. Alex shares his journey from corporate employee to serial …
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Why Private Equity Loves Trades with Dustin Van Orman
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35:49Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Dustin Van Orman, the President of Business Development and M&A at Any Hour Services, to dive into the realities of building a thriving business in the trade industry. Du…
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From Vulnerability to Victory: Leadership Lessons with Keith Mercurio
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14:56Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Keith Mercurio, a renowned personal development coach and speaker, to explore the power of authenticity and vulnerability in leadership. Keith shares his journey from ina…
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Unlocking Success: Mental Coaching for Business Owners with Sean Michael Crane
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32:23In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Sean Michael Crane, Performance Coach at Unstoppable 365. Together, they discuss the critical role of mental coaching and personal development for business owners, especially in the high-pressure roofing industry. They emphasize the importance of surr…
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Betting on Yourself and Building Authentic Brands with Brad Lea
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30:18In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Brad Lea, a renowned entrepreneur and speaker, to discuss the importance of betting on yourself, the value of nurturing relationships, and the mindset needed for success in sales. Tune in for insightful strategies and heartfelt stories that will inspi…
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The Importance of a Value System in Business with JT Foxx
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31:20In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann sits with JT Foxx, a global entrepreneur to discuss the importance of gaining the right mindset needed for success and the importance of investing in valuable relationships. They take us on a journey on how to sustain a successful business. Episode resources: JT F…
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The Immigrant Mentality: Scaling Success in Roofing with Dmitry Lipinskiy
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29:46In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann sits down with Dmitry Lipinskiy, CEO of Directorii, to discuss the evolution of roofing industry conferences, building trust in business, and the importance of personal branding. They explore Dmitry's journey from immigrant to successful entrepreneur, his approach…
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Grow Your Wealth by Growing Personally: ‘In the Trenches’ Insights from Ellen Rohr
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1:08:40In the brand new episode of The Roofing CEO Playbook: Build It to Sell It, Ellen Rohr of ServiceTitan is Lance Bachmann’s latest esteemed guest. Ellen is a powerhouse of business and since 1995 has been helping start, fix and grow small businesses with her hard-earned ‘in the trenches’ insights. Together, our two experts cover some of the invaluabl…
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The Future of Home Services: Tech, Training, and Transformation with Sebastian Jimenez
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1:09:09In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann chats with Sebastian Jimenez, founder of Rilla, about revolutionizing sales training with AI-powered virtual ride-alongs. They explore leadership, technology adoption, and coaching in-home services, emphasizing resilience and innovation to drive growth in the roof…
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Building and Scaling Your Business for Maximum Profitability: Marketing Insights, Operational Rigor, and AI with Ara Mahdessian - Part 2
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36:20In the second part of this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann continues his conversation with Ara Mahdessian, co-founder and CEO of ServiceTitan. This episode delves into the importance of revenue optimization, the transformative impact of AI-driven tools for contractors, and how building a strong company …
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Building a Profitable Future: Marketing Strategies for Contractors with Ara Mahdessian - Part 1
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26:08In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Ara Mahdessian, co-founder and CEO of ServiceTitan. In part one of this episode, Ara explores the challenges of implementing technology in contracting businesses, the development of ServiceTitan, and the transformative potential of effective marketing…
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Ready to scale your roofing business and sell it for top dollar? This is The Roofing CEO Playbook: Build It to Sell It—the no-BS podcast for serious entrepreneurs in the roofing and home services industries. Hosted by Lance Bachmann, a fearless leader with a proven track record of building and selling multimillion-dollar companies, this podcast del…
…
continue reading