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strategy+business Media, a unit of the global strategy and technology consulting firm Booz Allen Hamilton, publishes a quarterly magazine, Web site (www.strategy-business.com), books, and, in conjunction with Knowledge@Wharton, this series of podcasts. The s+b/K@W podcasts draw on the insights of experts at Booz Allen and the Wharton School to bridge the gap between theory and practice in contemporary global business.
 
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Firms benefit when consumers feel they “own” a product. But in the sharing economy, goods and services are becoming more experiential and impermanent. New research co-authored by Wharton’s Deborah Small explains this shift and offers marketing strategies to help preserve that feeling of “mine.”Door Knowledge@Wharton
 
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