A monthly dispatch from Kickstarter Games.
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Today in Board Games Week in Review - Board game news, gamer trends, new game releases, Kickstarter games
Roger Hicks
"The Today in Board Games Week in Review covers the latest in gaming. In each episode host Roger interviews one or more influential gamers, game publishers, designers, app developers, industry leaders, bloggers, podcasters, and/or videographers. We discuss the latest games (both new and upcoming), go in depth about hot Kickstarter projects, and talk trends, events, and predictions.
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Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what’s working and what is not in today’s market. Buckle up; it’s about to get nerdy.
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A radio show with 50% music and 50% Kickstarter board game news from the week and more. Ultra Quality at 320kbps for the audiophiles out there:
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Handling Criticism, Fame, and Success
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Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your pe…
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6 Misconceptions About Crowdfunding
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Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid o…
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Kickstarter Stretch Goals: Smart or Sleazy?
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Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey…
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Direct Sales Strategy For Board Games
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Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store? We'll unravel the myster…
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How To Sell 45,000 Games Post Kickstarter
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Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns int…
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Expansion & Reprint Kickstarter Strategy
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Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy. Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTub…
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Galactic Cruise - How To Launch With 13K Kickstarter Followers
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Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise." From Tennessee tunes to t…
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Getting Investors For Game Development With Chris Skaggs
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Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and mo…
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How To Craft Your Kickstarter For Retail Pledges
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Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want,…
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Selling Your Business & Game IP With Bryan Gonzales
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Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with…
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Best Pledge Manager For Board Games
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Are you ready to level up your crowdfunding game? Welcome back, Nerd Nation, to episode 166 of Crowdfunding Nerds! I'm your host, Andrew, joined by my co-host Sean, and today we've got a special treat for you. Ever found yourself tangled in the web of pledge managers, wishing for a superhero to swoop in and streamline the chaos? Enter Konstantinos …
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Energy & Nutrition For Crowdfunding Success With Julie Litchfield
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Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets …
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How To Spot Fake Kickstarter Gurus
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Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes! We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fic…
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Perceived Value Vs Real Value
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Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the…
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Selling Well: Ethics, Integrity, & Sleazy Salespeople
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Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics. This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted m…
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Mastering Goal Setting: Journey to a More Productive Life
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Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meani…
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Balance Breaks: A Guide to Boost Crowdfunding Productivity
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Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity. We're not just talking about work, but also the power of intentional rest. We'll share…
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Combatting Complacency: Mastering Your Kickstarter Campaign
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Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the …
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Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increa…
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Sharks, Ice Cream, and a Revolutionary Marketing Odyssey
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Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing? Prepare to be enlightened. Your hosts, Andrew, Sean, and our special guest, Rick, will take you on a journey that melds humor, curiosity, and invaluable insights. We'll dive into a unique blend of market…
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Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns
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Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover! Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? O…
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Boost Your Crowdfunding: Secrets from WW2 Propaganda & Humor Marketing
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Welcome to the 155th episode of Crowdfunding Nerds! Ever wondered how World War Two propaganda, the Bavarian Illuminati, and humor can boost your crowdfunding campaign? Join hosts Sean and Jacob as they delve into these fascinating connections. We also introduce Jacob, our Facebook ads guru, to discuss the power of different ad types. Discover why …
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Nerding Out: Unmasking Felicia Day’s Internet Legacy and Productivity Hacks
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Welcome to episode 154 of Crowdfunding Nerds! I'm your host, Sean, flying solo today while Andrew and the rest of the team enjoy a post-Thanksgiving break. Ever felt weird on the internet? Well, according to Felicia Day, "You're Never Weird on the Internet". In today's episode, we delve deep into her book, uncovering the journey of her creation, "T…
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Cybersecurity Unmasked: Protecting Your Crowdfunding Campaign
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Ever wondered how to safeguard your crowdfunding campaign from cybersecurity threats? Curious about the tactics hackers use to target unsuspecting victims? In episode 153 of the Crowdfunding Nerds podcast, we dive headfirst into this digital minefield. With Andrew away, Jacob (our Facebook ad guru) and Sean step in as the Qui-Gon Jinn and Obi-Wan K…
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Andrew & Sean React! Episodes 6-10 Revisited
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Welcome, crowdfunding enthusiasts! I'm your host, Andrew, joined by my co-host Sean, for Episode 152 of the Crowdfunding Nerds podcast. Ever wondered about the secret recipe for a perfect crowdfunding email pitch? Curious about how to handle criticism while maintaining your sanity? Interested in optimizing your Kickstarter campaign pages? We've got…
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Table Presence: Crafting Irresistible Board Games
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Welcome back to Crowdfunding Nerds, episode 151! Today we're thrilled to have Joe Slack with us. Ever wondered what makes a board game irresistible? It's all about the 'table presence'! In this episode, we delve into the key elements that contribute to a game's allure, such as color, unique components, and physical presence on the table. We also em…
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Embracing Change: Navigating Life and Business at Milestone 150
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Welcome to Crowdfunding Nerds' milestone 150th episode! It's your hosts, Andrew and Sean, and we're diving deep into the world of change. Ever felt daunted by change? Or are you someone who thrives on it? Join us as we navigate the choppy waters of change in life and business. We kick off by celebrating this landmark episode and expressing our grat…
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Navigating Crowdfunding Twists: Pivoting and Staying Positive
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Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to c…
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A Crowdfunding Page Template With Ben O’Brien
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Marketing specialist Ben O’Brien of Curve Games joins the Crowdfunding Nerds to discuss transitioning from the board game industry to the video game industry, alongside crafting engaging crowdfunding campaign pages. 00:01:19 – Some Board Games Make Great Video Games 00:09:47 – It’s Harder To Make A Video Game Into A Board Game 00:19:28 – Kickstarte…
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BoardGameGeek Advertising - Everything You Need To Know
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The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails. 00:01:24 – Who Is Chad Krizan? 00:05:54 – The Evolution of BoardGameGeek Advertising 00:09:36 – BoardGameGeek Contests 00:12:37 – BoardGameGee…
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Crowdfunding Rewind: Episodes 1-5 Revisited
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The Crowdfunding Nerds revisit the first five episodes of the podcast to talk about key elements and industry updates since recording them. 00:01:51 – Episode 1 Rewind 00:10:43 – Episode 2 Rewind 00:17:45 – Episode 3 Rewind 00:25:33 – Episode 4 Rewind 00:30:39 – Episode 5 Rewind Shownotes Episode 1 - https://crowdfundingnerds.com/episode1/ Episode …
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How To Hire The Right People
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On this episode the Crowdfunding Nerds discuss the importance of hiring the right people while using Valve as a case study for business productivity. 00:01:51 – How Jacob & Andrew First Connected 00:07:58 – How We Hired Jacob 00:13:37 – The Crowdfunding Nerd Philosophy Of Hiring 00:15:52 – Leveraging Employee Past Experience 00:19:39 – Valve As A C…
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Distribution Planning & Kickstarter Discount Fails
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David Finn of Bridge Distribution & Fulfilment joins the Crowdfunding Nerds for a second episode discussing pledge discounts and issues with distribution that publishers should know about. 00:00:43 – Charging The Right Price For Your Pledges 00:07:26 – How To Ship Neoprene Mats 00:10:39 – Things Publishers Need To Let Their Distributors Know 00:15:…
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Interviewing David Finn of Bridge Distribution & Fulfilment
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David Finn of Bridge Distribution & Fulfilment shares his insights with the Crowdfunding Nerds about Kickstarter Tabletop Game shipping. 00:02:10 – Who Is David Finn 00:03:51 – How Was Distribution Impacted in 2020-2021? 00:09:48 – Giga-Bites Cafe 00:12:40 – How Andrew and David Connected 00:18:02 – Understanding Tracking Labels 00:24:18 – Directin…
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Managing Expectations In Crowdfunding Fulfillment
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Scott Pease of Snap Ships Tactics, Tony Hawk's Pro Skater, and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment. 00:01:41 – How Long Does Fulfilment Take? 00:06:43 – What To Do When Backers Freak Out 00:10:43 – Lots of SKUs Can Slow Things Down 00:11:37 – Differences Between Tabletop & …
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The Virtuous Cycle In Action: A Case Study
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Alternate title: Making Your Game Undeniably Great. Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing, the challenges of game development iterations, and making your project "undeniable." 00:02:11 – Who Is Matthew & What Is Ascendancy? 00:06:28 – How Ascendancy Was Made 00:09:12 – Understanding The…
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Leveraging Supply & Demand: A Case Study
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The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of building demand for an expansion and re-print Kickstarter campaign through controlled scarcity. 00:02:44 – Post-Campaign Influencer Strategy 00:11:25 – Leveraging The Excitement of Your Community 00:13:37 – Creating Demand For Your Game 00:31:56 – Comm…
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Diagnosing An Underperforming Kickstarter Campaign
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Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP. Timestamps:00:02:21 – Marco’s Expectations00:04:31 – Email Open Rates?00:04:52 – Pledge Levels Comparison00:08:18 – Issues With Cash Flow00:11:04 – Thinking About Post-Campaign Sales00:14:33 – Challenges of Selling …
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Interfacing With Retailers Just Got A Whole Lot Easier /w Brendan McCaskell
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Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers. 00:02:40- Brendan McCaskell Intro 00:05:53– Bringing Your Audience From Project To Project 00:07:47 – Developing Your Business Around Customer N…
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Principles of a Thriving Business w/ Andrew’s #1 Mentor
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The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive. 00:04:35 – Serving Everyone With Excellence 00:06:51 – Starting A Home Business 00:10:39 – Passion In What You Do 00:14:06 – Don’t Lose Sight Of Your Mission 00:15:37 – The Importance of Analyzing Customer Needs 00:20:01 – Making Lif…
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Planet Unknown’s Journey To ”Overnight” Success
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The Crowdfunding Nerds are joined by Adam Rehberg of Adam’s Apple Games to discuss marketing Planet Unknown. 00:03:29 – How Crowdfunding Nerds Started Working On Planet Unknown 00:04:25 – The Baby Project 00:06:42 – Understanding Campaign Momentum 00:07:33 – The Impact of Board Game Influencers On Campaigns 00:11:45 – Getting A 30 Foot Booth 00:13:…
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YouTube Content Strategy For Crowdfunding Games
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Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews. 00:01:34 – YouTube Trends? 00:05:38 – YouTube Content Creation Cheat Sheet 00:08:44 – Start Small & Always Test 00:13:59 – Understanding Why People Watch YouTube 00:19:26 – Think About Creating Events To Market Yo…
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Red Flag Mistakes Of Kickstarter Campaigns
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We discuss red flags of Kickstarter and Gamefound pages with Samuel Steele of Tabletop Hub and Should You Back It. 00:05:03 - Red Flags of A Campaign 00:06:28 – Need Notable Reviewers? 00:08:23 – Optimizing The Page For Mobile 00:10:50 – Optimizing Web Images 00:16:00 – Is A First Time Creator A Red Flag? 00:25:30 – What To Include In The Risks & C…
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Relationships vs Transactions
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Rosemary Litoff joins the Crowdfunding Nerds to expound the necessity of building customer relationships for business success. 00:01:22 – Who Is Rosemary Litoff 00:06:33 – The Used Car Salesman 00:08:56 – Understanding Your Customers Desires 00:10:40 – Marketing Has Changed 00:13:07 – Transaction Vs Relationship 00:17:03 – Mind Vs Emotion 00:19:16 …
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The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality. 00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Impo…
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Common Sense Finance Advice
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The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more! 00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources Connect With Mark Gleason…
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3 Key Elements That Make Booths Successful At The UKGE
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Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth. Shownotes 00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible …
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How To Leverage YouTube & The BGDL Journey
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Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry. 00:01:54 – How Gabe Started In The Board Game Space 00:03:34 – YouTube & A Podcast? 00:06:39 – How To Leverage YouTube Livestreaming 00:09:57 – Design Thumbnails & Titles Before Videos …
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How To Leverage Miniatures In Marketing
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Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing. 00:02:13 – Marco Pecota Introduction 00:05:12 – The Rise Of Solo Board Games 00:11:24 – How To Leverage Miniatures In Marketing 00:19:37 – Using Story & Narrative In Marketing 00:22:04 – Recommended Miniature Painters 00:24:32 – Leve…
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Playing The Long Game In The Board Game Industry
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The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry. 00:04:43 - Mythic Games Was Interested In Publishing Deliverance 00:05:38 – Mythic Games Kickstarter History 00:10:58 – Steamforged Games Kickstarter History 00:12:35 – The Dangers Of Success 00:…
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