Beste For Them podcasts (2024)

1
Unlocking B2B Growth: Productizing Services with Eisha Armstrong 21:07

1M ago21:07

21:07

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…

1
Recruiting the Best Marketing Operations Talent with Matthijs van Rosmalen 28:27

2M ago28:27

28:27

Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…

1
Digital Innovators, The Journey of TomTom in Marketing Operations featuring Debby Kruse 28:42

3M ago28:42

28:42

In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…

1
Elevating Customer Experience with Marketing Operations - Featuring Gerben Busch 30:39

3M ago30:39

30:39

In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…

1
Unlock the Power of Marketing Operations with Kelly Jo Horton 31:05

3M ago31:05

31:05

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…

1
Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing 24:59

3M ago24:59

24:59

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …

1
Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering 40:25

4M ago40:25

40:25

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …

1
Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma 26:03

4M ago26:03

26:03

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…

1
Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers 32:19

6M ago32:19

32:19

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…

1
Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe 20:24

7M ago20:24

20:24

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

1
Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer 21:47

7M ago21:47

21:47

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

1
Navigating the AI Revolution in Marketing: Insights from Charida Dorder 21:49

9M ago21:49

21:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

1
Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain 22:08

9M ago22:08

22:08

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

1
Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels 23:49

9M ago23:49

23:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

1
Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers 28:59

9M ago28:59

28:59

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

1
Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James 22:55

10M ago22:55

22:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

1
Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent 21:17

11M ago21:17

21:17

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

1
Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas 12:28

11M ago12:28

12:28

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

1
Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev 22:37

12M ago22:37

22:37

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

1
DIWALI and Muladhara - Releasing Deep Seated Fears And Allowing Light To Transform Them 15:29

1y ago15:29

15:29

The Scorpio New Moon, during the time of Diwali, can create a potent and transformative energy that may influence your Base Chakra (Muladhara). Diwali, the Festival of Lights, is a time of celebration and spiritual significance in Hindu traditions, and the astrological aspects during this period can further amplify the energetic vibrations"I releas…

1
Manipura Chakra - Structuring The Creative Flow (Scorpio 9-10 November 2023) 13:52

1y ago13:52

13:52

The square aspect between Mercury in Sagittarius and Saturn in Pisces can create a tension between expansive, creative thinking and the need for structure and discipline. This tension may encourage you to balance your creativity with a more organized approach to your creative endeavors.To enhance the balance and energy flow in your Navel Chakra dur…

1
Solar Plexus Chakra - Self Care And Harmonious Relationships (Scorpio 7-8 November 2023) 12:43

1y ago12:43

12:43

The combination of Scorpio and Libra energies encourages you to balance your personal power (Solar Plexus) with your interactions and partnerships (Libra). This can lead to a harmonious approach to assertiveness and cooperation.Ask yourself: what areas of my life would benefit from self-transformation and the release of old beliefs or patterns that…

1
Heart Chakra - Emotional Experiences And Transformative Love 15:18

1y ago15:18

15:18

Your Heart Chakra is the center of love, compassion, and emotional balance. With these planetary energies, you may experience intellectual curiosity and unconventional thinking. This influence may require you to balance your thoughts and emotions, ensuring that your heart remains open and receptive.You may feel a stronger sense of emotional respons…

1
Throat Chakra - Sharing What Is Personal (Scorpio 2/3 November 2023) 12:54

1y ago12:54

12:54

The opposition of Venus in Virgo to Neptune in Pisces, along with the exact opposition of the Sun and Jupiter, can create an intriguing energy that may have an impact on your Throat Chakra (Vishuddha). Let's explore how these planetary aspects might influence your communication, self-expression, and the Throat Chakra.How can I embrace both the prac…

1
Third Eye - Gaining Intuitive Insights (Scorpio 31/1 November 2023) 13:43

1y ago13:43

13:43

The alignment of the Sun in Scorpio, Venus in Virgo trining Uranus can have a significant impact on your Third Eye Chakra and your ability to gain intuitive insights. This configuration encourages reflection, communication, and an expansion of your consciousness.Venus in Virgo brings a practical and analytical approach to relationships and values. …

1
Loving Kindness Meditation 17:13

1y ago17:13

17:13

Loving Kindness Meditation by Edwin van der HoevenDoor Edwin van der Hoeven

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Crown Chakra - Scorpio - Aligning Spiritual With Physical Body 14:23

1y ago14:23

14:23

Lunar eclipses are associated with releasing and letting go. This can be a time for shedding old beliefs and patterns that no longer serve your spiritual growth. It's a period of introspection and introspective insights.Ask yourself: what aspects of my spiritual journey need to be released during this lunar eclipse to make space for new growth and …

1
Third Eye Chakra And Visualizing Future Goals - 25/26 October 2023 12:59

1y ago12:59

12:59

The Third Eye Chakra is associated with perception, intuition, and inner wisdom. When the Sun trines Saturn in Scorpio, it can lead to increased mental clarity and insight. You may find it easier to access your intuition and make well-informed decisions.Door Edwin van der Hoeven

1
Throat Chakra And Determination For Manifesting Goals - 24/25 October 2023 13:21

1y ago13:21

13:21

During the Sun trine Saturn aspect and the Sun's entry into Scorpio, you can ask yourself introspective questions to gain insight into your goals, responsibilities, and personal growth. These questions can help you make the most of this astrological alignment. Here is one of the six questions to consider:What are my long-term goals, and how can I a…

1
Crown Chakra and offering all of Self to be transformed in the divine light- 27/30 October 2023 15:55

1y ago15:55

15:55

A lunar eclipse often symbolizes the culmination of a cycle and a time for release and renewal. With the Moon in Taurus and its connection to the material world, there's a call to ground spiritual insights into tangible experiences. This can activate and balance your Crown Chakra, enhancing your connection to higher consciousness."I trust in the pr…

1
Heart Chakra And Ego Transformation - 21/23 October 12:02

1y ago12:02

12:02

This heart chakra meditation uses the influence of the Sun and Mercury in a square aspect to Pluto, it creates a dynamic and complex astrological aspect that can have a significant impact on an individual's personality and life experiences.Repeat the following affirmations, aligning them with the themes of transformation and balance:"I embrace my e…

1
Solar Plexus Empowerment Meditation In Libra - 19/20 October 2023 8:02

1y ago8:02

8:02

"I embrace the challenges of my past, for they have made me stronger."The meditation for today and tomorrow focus on healing parts of our past and our place in that proces. From the perspective of Self via the Solar Plexus chakra, can you let go of any grunges and realise they have you made you stronger and more determined to go after your dreams. …

1
Libra And Sacral Chakra Healing - 17/18 October 2023 8:58

1y ago8:58

8:58

This guided meditation is a journey healing aspects of your life related to the Sacral - the second - Chakra under the influence of Libra and the challenging opposition of Mercury and Chiron. As we are moving away from the energies of the new moon and solar eclipse; themes of healing could be in the area of family- and work balance, or creative exp…

1
Meditation for base chakra on the solar eclipse in Libra 5:52

1y ago5:52

5:52

Listen to this special meditation using the Libra energy of courage and will-power to ground yourself in the essence of self. A meditation by Integrated OnenessDoor Edwin van der Hoeven

1
Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier 24:25

1y ago24:25

24:25

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

1
Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó 21:46

1y ago21:46

21:46

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

1
Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence 21:02

1y ago21:02

21:02

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

1
Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin 21:02

1y ago21:02

21:02

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

1
Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown 19:55

1y ago19:55

19:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

1
The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind 31:41

1y ago31:41

31:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

1
The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics) 19:26

1+ y ago19:26

19:26

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

1
Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic 20:34

1+ y ago20:34

20:34

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

1
Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney 22:41

1+ y ago22:41

22:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

1
Attitúde 3:30

1+ y ago3:30

3:30

~ it's like watching a short movie, through sound ~Attitúde tells the story of two people disagreeing with each other. The violin tells her story, then the cello counters for eventually the bandoneon trying to bring back the harmony. In the end though, everyone deserves his or her own voice, even it creates chaos.…

1
The Art of Pricing in Marketing - Interview with Dan Balcauski 26:03

1+ y ago26:03

26:03

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

1
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani 20:21

1+ y ago20:21

20:21

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…

1
Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero 18:49

1+ y ago18:49

18:49

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…

1
The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai 19:23

1+ y ago19:23

19:23

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…

1
How to do Personas right - Jim Kraus, President of the Buyer Persona Institute 23:39

1+ y ago23:39

23:39

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …

1
Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker) 17:14

1+ y ago17:14

17:14

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…

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