show episodes
 
In deze podcast van The Best Social bespreken we iedere twee weken onderwerpen die iedereen op social media aangaat. Niet om het met elkaar eens te worden, maar wel om het vanuit verschillende perspectieven te bekijken. Gesprekken over social media die je ook in de kroeg over tafel kunt gooien, maar dan zonder dubbele tong. En er mag best een beetje gemorst worden. Hosts: Diederik Broekhuizen, Cato Duyvis, Jasper Schilder en maandelijks een prominente gast uit de social media wereld. Voor ab ...
 
Connect is de podcast die gaat over Public Relations, Communicatie en Content Marketing en alles wat daar tussenin valt. Elke aflevering is er een bijzondere gast aan het woord. Connect is een initiatief van PR- en Content Marketingbureau Coopr.
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
Loading …
show series
 
Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is…
 
Als er één iemand is die geen enkel seizoen mag ontbreken, dan is dat onze vriendin van de show Lize Korpershoek. Ze heeft het wiel van haar influencerschap opnieuw uitgevonden en dat heeft haar geen windeieren gelegd. Wel luxaflexen en vega rookworsten. Verder praten we over de strijd tussen TikTok en Instagram, én waarom Lize met Dirk naar Twitch…
 
Wees welkom aan de aftrap van seizoen 4. Want we moeten het dringend even hebben over de president die is afgetreden van social media. Correctie, afgetrapt. Maar is deze censuur een goede zaak? Achter de juichende menigte mag een discussie gevoerd worden over de macht van de Big Tech-bedrijven. Dus dat deden we. En dan is de brug tussen Trump en Op…
 
How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics: How t…
 
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and Nati…
 
Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing. In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of …
 
It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done! In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon …
 
B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events? In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alo…
 
Dit is een van de 6 afleveringen van de Employer Branding Summit Specials van 'Hier is AMC'. Deze serie maak ik samen met Recruiters United. Deze aflevering gaat over content voor werkgevers. Hoe zorg je voor zichtbaarheid van je employer brand via content. Daarover praat ik vandaag met Josephien de Heer van BDO en Albert Jan Huisman van YContent.I…
 
Dit is een van de 6 afleveringen van de Employer Branding Summit Specials van 'Hier is AMC'. Deze serie maak ik samen met Recruiters United. Deze aflevering gaat over zichtbaarheid. Welke kanalen moet je nou inzetten om je employer brand zichtbaar te maken? Daarover praat ik met Nicoline den Boogert van aBlend, Danielle Valk van Erasmus MC en Luca …
 
2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective! In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and server…
 
Dit is een van de 6 afleveringen van de Employer Branding Summit Specials van 'Hier is AMC'. Deze serie maak ik samen met Recruiters United. Deze aflevering gaat over cijfers en meten. Om employer branding serieus neer te zetten, moet je duidelijk maken wat je ermee bereikt. Wat kun je daarvoor meten, en hoe doe je dat. Daarover praten we vandaag m…
 
Dit is een van de 6 afleveringen van de Employer Branding Summit Specials van 'Hier is AMC'. Deze serie maak ik samen met Recruiters United.Deze aflevering gaat over Employer Brand Strategie. Wat moet er in je strategie staan, en hoe verhoudt die strategie zich met werving, interne en externe communicatie. En nog veel meer. Daarover praat ik met Ma…
 
Dit is een van de 6 afleveringen van de Employer Branding Summit Specials van 'Hier is AMC'. Deze serie maak ik samen met Recruiters United. Deze aflevering gaat over het werkgeversverhaal. Hoe leg je daarmee een goede basis voor al je employer branding? Daarover praat ik met Job Mensink van Brandgiving, Rutger Groenewegen van Friesland Campina en …
 
Dit is een van de 6 afleveringen van de Employer Branding Summit Specials van 'Hier is AMC'. Deze serie maak ik samen met Recruiters United. In november 2020 organiseert Recruiters United voor de 4e keer de Employer Brand Summit, met dit jaar als thema branding culture. In de vorige edities waren we met 600 vakgenoten op 1 plek aanwezig. Dat kan di…
 
People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectivel…
 
In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands. We discuss the following topics: Why a new platform for marketers Topics that are discussed…
 
Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself! We discuss the fo…
 
The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as b…
 
During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM! We discuss the following topics: Search visibility vs SEO and SEM How to improve your brand visibility in search Meas…
 
During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution We discuss the following topics: Privacy concerns A 30-minute setup How to start today Integrations into other tools How to get…
 
In aflevering 33 spreek ik met Job Mensink van Brandgiving. Onderwerp is het werkgeversverhaal. Staat centraal in alles wat je doet aan employer branding en AMC. Maar wat zijn de elementen van een goed werkgeversverhaal, en hoe maak je dat verhaal? In deze serie interview ik mensen die te maken hebben met het vakgebied arbeidsmarktcommunicatie. In …
 
During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers? We discuss the following topics: What location data is and how it can be used Loc…
 
Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool? During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection.…
 
Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job! Katherine organized several events during 2020 and had …
 
In aflevering 32 praat ik met Martijn Hemminga van o.a. Recruitment Tech. Vaak gaat het over techniek en tools voor recruiters, maar deze zijn ook erg interessant als je er met AMC-ogen naar kijkt. In deze podcastserie interview ik mensen die te maken hebben met het vakgebied arbeidsmarktcommunicatie. In gesprekken van ruim een half uur praten we o…
 
In this podcast interview, Elias and Mark have a chat with Xenia Muntean, CEO and Founder at Planable.io. This is the first time we have a guest that is on the Forbes 30 Under 30 list! Xenia founded Planable in 2016, based on her own experiences (and frustrations) with social media platforms and the planning and workflows that are associated with t…
 
Drugsafval. Blauwe vaten in het bos of in het water, vol chemische stoffen die overblijven na de productie van pillen of andere verdovende middelen. Die stoffen zouden niet in het milieu, of in ons water terecht moeten komen. Maar daar maken de makers van drugs zich niet druk om. Een van de vele deskundigheidsgebieden van het Nederlands Forensisch …
 
Mensen verschillen in hoe ze spreken. Ze hebben allemaal een eigen stemgeluid, een eigen accent en een eigen woordenschat. Zo kan dit stemgeluid helpen bij het herkennen van criminelen. Het NFI heeft daar specialisten voor in huis: getrainde spreker-herkenners. Zij ontwikkelen steeds slimmere manieren om stemmen te identificeren – ook digitaal. Rol…
 
In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing about Oren's work is the fact that he both works at small start-ups and large multinationals (including Canon and Lenovo). This seems like a 'best-of-both-worl…
 
If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com. In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very …
 
The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a resul…
 
In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry. During the interview we discuss loads of topics, some of them include: Why PR is important in your marke…
 
Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with …
 
In aflevering 31 kom ik zelf aan het woord. Ik was te gast in de Werkimago-podcast van Kim Werensteijn. Dat werd zo'n leuk gesprek over arbeidsmarktcommunicatie, dat past mooi in de serie 'Hier is AMC'. Dus je gaat luisteren naar die aflevering. We praten over de breedte van AMC, het employer brand dat alles bij elkaar houdt en de basis voor alles …
 
In deze eerste aflevering van Tweestrijd gaan we in op culturele diversiteit in de marketingcommunicatiebranche. Renate Bus en Jos Govaart bespreken de impact van de gebeurtenissen in de VS op het beleid van bedrijven en organisaties op het gebied van culturele diversiteit. Baba Touré, oprichter van bureau Hammerfest, geeft zijn visie op wat er in …
 
Episode 30 is in English, because my guest is James Ellis, self-proclaimed employer brand nerd. Chicago-based host of the weekly podcast The Talent Cast, with more than 170+ episodes and counting.I really like the way James approaches the subject of employer branding, because he is both strategic and practical, and very funny on top of that. I agre…
 
In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business,…
 
In aflevering 29 zit ik op 1,5 meter bij Nico Tadema van VoorTekst. Onderwerp is vacatureteksten. We hebben het over de rol van vacatureteksten als basis voor alles wat je doet op AMC-gebied. En we kijken ook verder dan alleen die basistekst, want met alleen een vacaturetekst ben je er zeker nog niet. Ook geven we allebei een aantal praktische tips…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps: Formulate your national and international growth strategy based…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benef…
 
In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset. Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the a…
 
In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following …
 
Wat? 2 afleveringen in 1 week? Ja, in deze periode wordt alles anders. Ineens kon ik deze aflevering opnemen, zonde om deze op de plank te laten liggen. Aflevering 28 is een special over de impact die het Corona-virus op het vakgebied arbeidsmarktcommunicatie heeft. Daarover praat ik met 3 interessante mensen uit de verschillende hoeken van het vak…
 
Loading …

Korte handleiding

Google login Twitter login Classic login