show episodes
 
Connect is de podcast die gaat over Public Relations, Communicatie en Content Marketing en alles wat daar tussenin valt. Elke aflevering is er een bijzondere gast aan het woord. Connect is een initiatief van PR- en Content Marketingbureau Coopr.
 
In deze podcast van The Best Social bespreken we iedere twee weken onderwerpen die iedereen op social media aangaat. Niet om het met elkaar eens te worden, maar wel om het vanuit verschillende perspectieven te bekijken. Gesprekken over social media die je ook in de kroeg over tafel kunt gooien, maar dan zonder dubbele tong. En er mag best een beetje gemorst worden. Hosts: Diederik Broekhuizen, Cato Duyvis, Jasper Schilder en maandelijks een prominente gast uit de social media wereld. Voor ab ...
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
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show series
 
The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as b…
 
During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM! We discuss the following topics: Search visibility vs SEO and SEM How to improve your brand visibility in search Meas…
 
During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution We discuss the following topics: Privacy concerns A 30-minute setup How to start today Integrations into other tools How to get…
 
During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers? We discuss the following topics: What location data is and how it can be used Loc…
 
Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool? During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection.…
 
Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job! Katherine organized several events during 2020 and had …
 
In this podcast interview, Elias and Mark have a chat with Xenia Muntean, CEO and Founder at Planable.io. This is the first time we have a guest that is on the Forbes 30 Under 30 list! Xenia founded Planable in 2016, based on her own experiences (and frustrations) with social media platforms and the planning and workflows that are associated with t…
 
In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing about Oren's work is the fact that he both works at small start-ups and large multinationals (including Canon and Lenovo). This seems like a 'best-of-both-worl…
 
If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com. In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very …
 
The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a resul…
 
In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry. During the interview we discuss loads of topics, some of them include: Why PR is important in your marke…
 
Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with …
 
In deze eerste aflevering van Tweestrijd gaan we in op culturele diversiteit in de marketingcommunicatiebranche. Renate Bus en Jos Govaart bespreken de impact van de gebeurtenissen in de VS op het beleid van bedrijven en organisaties op het gebied van culturele diversiteit. Baba Touré, oprichter van bureau Hammerfest, geeft zijn visie op wat er in …
 
In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business,…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps: Formulate your national and international growth strategy based…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benef…
 
In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset. Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the a…
 
In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following …
 
In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so o…
 
The Best Social Media was live in menig huiskamer met The Best Social Living Room. We spreken met inspirerende makers, delen nieuwe ontwikkelingen over social media en behandelen live vragen. Het kraakt een beetje, maar dat deert niet. Want quarantaine is geen feestje, maar je kunt best wat slingers ophangen en wat inspiratie gebruiken. Dus schenk …
 
In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more: The 7 principles of StoryBrand The picture of success …
 
In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google. During …
 
Jazeker, honey. We gaan aan tafel met Marie Lotte & Nydia, de oprichters van feministisch platform Damn, honey! Want de feministische golf is aanweziger dan ooit op social media, en de rol én ervaringen van deze vrouwen mogen gehoord worden. Dus maak je borsten met tepelkwastjes nat voor blinde vlekken, inclusiviteit, dorpse bubbels en het opentrek…
 
Niet één maar twee gasten. Bram de Wijs en Matijn Nijhuis vloggen allebei voor mensen die vlogs niet leuk vinden. Bram vlogt vooral naast zijn werk als online redacteur, Matijn juist veel op zijn werk als nieuwslezer bij Radio 2. Wat laten ze wel en niet zien? Wat verdienen ze hier nou mee? En in wat voor relletje is Matijn ooit beland? Gooi het ma…
 
Hoe is het om (in een podcast met) Tim den Besten te zijn? In drie woorden: rommelig, inhoudelijk en grappig. We spraken de programmamaker over de rol die social media speelt in zijn spraakmakende docu’s en in zijn privéleven. Maar het internet heeft Tim nog heel veel meer gebracht. Zoals een telefoontje van Willem Holleeder. Maar dat zul je moeten…
 
Lize bij ons aan tafel is een garantie voor een fijne podcast. Deze keer praten we over taboes en kwetsbaarheid op social media, en alle online reacties die op haar afkwamen na haar docu ‘Mijn seks is stuk’. Erg veel te bespreken met onze vriendin van de show en erg weinig rem op de gespreksstof. Dus maak je siliconen borst nat voor een portie luis…
 
Daniël Verlaan is techjournalist bij RTL Nieuws en een fenomeen op Twitter. Hij duikt dagelijks in de wereld van hackers, cybercrime en the dark web en dat zorgt voor een interessante kijk op social media. Dus maak je oren en borst nat voor bizarre groepsapps, internetgevaren, maar ook de mooie kant van de social medaille. En wat was eigenlijk het …
 
In this episode, Elias and Mark have an interview with Ellen Bark. She is the co-founder of Collider and has an extensive background in FMCG with companies including Heineken and SaraLee. Collider finds the very best startups to invest in and scale, bring their innovative tech to corporates and ultimately deliver investor returns. Topics covered in…
 
ZOALS JE IN DEZE PODCAST KUNT HOREN HEBBEN WE NU OOK ONZE EIGEN PODCAST POD OP TELEGRAM, KOM ERBIJ: http://bit.ly/podcastpod . Deze aflevering gaan we de schaamte en de nieuwsgierigheid voorbij, want het is tijd voor twee social experimenten. Onze Jasper laat zijn vader een week lang iedere dag Twitteren op zijn account met bijna 3000 volgers. En B…
 
Vroeger was Young Yayo alleen nog maar Young. Nu is hij rapper bij De Jeugd, zelfbenoemd independent influencer en baas van platenlabel Burning Fik. We spraken hem over hoe De Jeugd Van Tegenwoordig viraal ging zonder social media, hoe hij aankijkt tegen de wisselwerking tussen het muzikale landschap en social media, én we voelen hem aan de gouden …
 
In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'. He has worked at Google for quite some time as UX Manager in the mobile optimization team. Topics covered in this podcast: How to optimize your mo…
 
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in the field of branding. Jan-Benedict is a keynote speaker, author of Retail Disruptors, Global Brand Strategy, Brand Breakout, and Private Label Strategy. During the chat, we talk about the relationship betwee…
 
Yara Michels is een online eindbazin. Ze vertrok op haar 17e met een koffertje vol tijdschriften en ambities naar Amsterdam, begon een blog, en mag zich inmiddels hoofdredacteur van LINDA.meiden noemen. Influencer is ze ook, maar zo noemt ze zichzelf liever niet. Toch vragen we haar mening over discutabele samenwerkingen, ongemakkelijk poseren op e…
 
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