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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
Praatje Podcast is een Nederlandstalige podcast over Videogames, Films, Muziek en Technologie. Praatje Podcast wordt gepresenteerd door Sven en Johan. Sven en Johan zijn schoolvrienden die elkaar al meer dan 20 jaar bestoken met boute stellingen, ideeën en inzichten over videogames en meer. Of ze het wel eens eens worden, valt te bezien. Het is alleen al de discussie en verschil van inzicht dat het de moeite luisteren waard maakt.
 
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show series
 
A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. …
 
In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your cont…
 
In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing. LinkedIn Jack Born: https…
 
In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book. Lin…
 
Zet je alu-hoedje op en neem alvast een pijnstiller want Johan en Sven gaan een ‘conspiratie’ bespreken over een mogelijk nieuwe Silent Hill. En omdat zelfkastijding hen niet vreemd is, bespreken de mannen tegen beter weten in wederom de E3. Praatje Podcast · #41 | E3 2021 Timetable: 00:00:00 – 01:00:20 | Bijpraten 01:01:43 – 02:09:23 | E3 2021 Het…
 
In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C. The following topics are covered: Differences in B2B and B2C social media management Social media management software…
 
In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select t…
 
In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and p…
 
Johan en Sven gaan op meerdere fronten diep door het stof voor hun trouwe luisteraars. Ten eerste nemen ze de zware taak weer op zich om de grootste gamesbeurs ter wereld (althans, volgende de Amerikanen), de E3, te gaan verslaan. In deze aflevering wordt er alvast vooruitgeblikt op het aankomende event met daarbij de verwachtingen van onze luister…
 
In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights: Learning when starting a marketing department from scratch What is funnel marketing? How to measure funnel co…
 
"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are…
 
Praatje Podcast · Promo Aflevering 40: Ask us anything Jahoor aflevering 40 komt eraan en dat moet gevierd worden. Dat doen we traditiegetrouw met een ‘Ask us anything’ aflevering. Dit komt erop neer dat je echt alles aan ons mag vragen. En aan ons dan de schone taak jouw vraag zo goed mogelijk te beantwoorden. Jouw vragen mogen over echt van alles…
 
Er is een jonge generatie gamers die het vooral belangrijk vindt om elkaar te kunnen ontmoeten online om dan samen te gamen. Die nieuwste exclusieve titel van Sony of Microsoft kan hun gestolen worden. Is dit wellicht de doodsteek voor exclusieve titels en blijkt dit vooral iets aantrekkelijks te zijn voor de oude(ere) generatie gamers waar Johan e…
 
Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different. But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Lega…
 
Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.…
 
According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools. During the chat we discuss the following topics:…
 
Een fenomeen, een visionair, een filosoof en een filmmaker. Deze man maakt cinema, geen films. We hebben het uiteraard over Christopher Nolan. Een filmmaker waar Johan en Sven veel waardering voor hebben. Met films die soms onnavolgbaar zijn, maar met een stijl en sfeer dat zo herkenbaar is voor deze man. Johan en Sven doorlopen het hele oeuvre van…
 
Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob …
 
In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide. Alex has a load of experience in the B2B marketing-field and explains some differe…
 
When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distingu…
 
In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys). Things we discuss: SEO and link building Link building tips & tricks Tools used for link building International link b…
 
Praatje Podcast · Podcast #37 – Alles draait om jou Mensen zijn maar rare wezens. Hoewel we met ruim 7 miljard mensen hier op aarde rondlopen en het bijna onmogelijk is om elkaar te ontlopen, lijkt het erop dat we nog nooit zo erg met onszelf bezig zijn geweest. Lekker naar binnengekeerd consumeren we massaal de social media, sluiten we ons af met …
 
CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future. Things we discuss: Use real-time data and insights for product innovation and ideas Practical exam…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Voor sommige was 2020 een jaar om nooit te vergeten. Voor andere een jaar om maar snel te vergeten. Ook op gebied van films en series, was het maar een vreemd jaar. Hoewel vele producties ‘on hold’ werden gezet, of zelfs gecanceld, hebben Johan en Sven behoorlijk wat gekeken het afgelopen jaar. Misschien zelfs meer dan anders. Of lijkt dat maar zo?…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is…
 
How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics: How t…
 
Appeltjesgroen, dat woord zal nog lang resoneren tijdens en na deze aflevering. Iets met ‘Dat moet ik toch lekker zelf weten?!’ Anyways, er komt een tijd dat je praktisch gezien niks meer bezit. Heb je iets nodig, dan neem je het af als een dienst. Films en muziek kijken via een streamingdienst is al heel gewoon en ook gamen ‘als een dienst’ is in …
 
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and Nati…
 
Stop de zoektocht, hold your horses, back to base want: Ladies and Gentlemen, we got him! Nouja, niet we, maar him. Niemand minder dan King of The Rain, oftewel Rob uit Puttershoek is de gelukkig vinder van het Praatje Podcast Prijzenpakket. Dit pakket hadden we ergens in Nederland verstopt en door het beluisteren van de Praatje Podcast Kerstspecia…
 
Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing. In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of …
 
Het is bijna kerst en dat betekent natuurlijk maar 1 ding: de Praatje Podcast Kerstspecial! Dit jaar is alles anders natuurlijk. Corona heeft ons nog altijd stevig in zijn klauwen. Kerst zal dit jaar niet uitbundig gevierd kunnen worden. Gelukkig heeft premier Rutte niks gezegd over beperkende maatregelen voor Podcasts. Dus WIJ-GAAN-LOS! Praatje Po…
 
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