Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Acclaimed program of ideas, in-depth analysis, and commentary on a variety of matters — political, economic, social, and cultural — important to progressive and radical thinking and activism. Against the Grain is co-produced and co-hosted by Sasha Lilley and C. S. Soong.
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Against the Grain is your key to the latest news about libraries, publishers, book jobbers, and subscription agents. Our goal is to link publishers, vendors, and librarians by reporting on the issues, literature, and people that impact the world of books and journals.
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Hosted by two historians, History Against the Grain is about developing an approach to history that challenges the dominant narratives, tears down the tired myths, and upends traditional assumptions. Historyagainstthegrain@gmail.com
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"Against the Grain" isn't just another podcast – it's a gateway to a realm of diverse perspectives, unconventional wisdom, and deep exploration. From global events to the enigma of crop circles, from ancient megalithic monuments to the mysteries of the paranormal, we invite you to embark on a journey where curiosity knows no bounds. With a philosophical lens, we navigate through these subjects, shedding light on their nuances and offering a deeper understanding of the world around us. Join u ...
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Join me as we build a bakery, a community, and a relationship around bread.
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A podcast for natural products trailblazers
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Podcast is about issues that people most of the times run away from an how it effects society. Support this podcast: https://podcasters.spotify.com/pod/show/mahson-waller/support
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Two government workers - McGibbon and Crinks - on an unscripted mission to meet people who make their dreams a reality, no matter how obscure.
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If theres anyone that will stand up for the H, its gonna be me. Telling it like it really is, David Sanchez goes Hard on Hot topics in Houston and the Hottest topics in sports. Get ready to turn up, and get BIG MAD! This pod aint' for the Weary!!!
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Bricklaying, Psychology and Mental well Being, Property and self Development
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The popular Dan Patrick Show segment has expanded into a weekly Podcast. Andrew Perloff talks contrarian football and smart hot takes with NFL writers, players and coaches. Hosted on Acast. See acast.com/privacy for more information.
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Building bridges by challenging stereotypes and breaking down barriers; Tio “Mr. Ceasefire '' Hardiman and Raza Siddiqui are combining forces and challenging listeners to speak their truth while hearing the truth of others. Lets work together!
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Welcome to the “Against the Grain Parenting” podcast, where Dr. Michele White discusses parenting from a Christian perspective. She hopes you will respond to the topics via her social media just search Dr. Michele White (that’s Michele with one “L”). Feel free to send her questions as well. Guests will also be a part of the podcast. They will speak on chapters of Dr. White's book, "Against the Grain: Raising Christ-focused Children from A to Z" and other parenting topics. We look forward to ...
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Cutting Against the Grain is a podcast from Judy Cho (Nutrition with Judy) and Laura Spath. Both Judy and Laura understand the struggle when it comes to balancing ideal eating and real-life. In this podcast, these two friends share real talk about the world around them, especially topics around meat-based nutrition, diet, wellness, mental health, and community. Weekly, they explore hot topics in the nutrition and wellness space while sharing their own, real experiences so that you feel empow ...
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Dad’s Whiskey Rebellion: Drink Against The Grain We will discuss the Dad life, and the world of whiskey. So, let’s have a little fun, talk a little crap, and drink some whiskey. We don’t take ourselves too seriously, so neither should you.
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Growth Against the Grain, Christian Moms, Kingdom Entrepreneur, Christian Entrepreneur, Biblical Mindset, Christian Marriage and Family
Michelle Castro, Christian, Biblical Mindset, Kingdom Woman, Christian Marriage, Christian Parenting, Biblical Mindset, Christian Mindset, Bible, Biblical Truth, Christian Living, married sex, christian intimacy
Hey there friend! I’m BACK!!! Oh man! I’m so incredibly excited to be back with ya’ll! No...I’m not from the south. :) Born and raised in Southern California and it’s never been more apparent to me how important and essential my relationship with Jesus is! He is my life, my breath, and my everything! Sure...I try to help him out way more than I should, but then I remember HE DOESN’T NEED MY HELP! Talk about a blow to the ego! But that’s what He wants...right? He wants us to remember that we ...
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Silicon Valley’s Quick Fixes
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Our world is replete with problems, calling out for repair and change. Silicon Valley entrepreneurs have solutions at the ready – tech fixes and innovations that they claim will make a difference. Scholar Julie Guthman discusses the problem with such solutions, and the mindset that has permeated institutions of higher learning which reward the deve…
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Free AI Tool: See What The Internet Really Says About Your Brand
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Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to …
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ATGthePodcast 250 - Navigating the Complexities of Privacy: Issues for Libraries and Content Providers, A Charleston Briefing
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In today’s episode, Matthew Ismail, former editor-in-chief of the Charleston Briefings, talks with Heather Staines, Senior Consultant, Delta Think, and Doreen Bradley, Director of Learning Programs and Initiatives, University of Michigan. Heather, Doreen and Matthew discuss the recent Charleston Briefings on library privacy, the last title complete…
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Trauma, Healing, and Social Change
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No one escapes trauma or avoids stress. But what happens to our ability to imagine and pursue justice when individual and collective trauma goes unaddressed? Hala Khouri lays out a framework for understanding trauma; she also points to the important role that embodied practices can play in processes of healing and self-care. Tessa Hicks Peterson an…
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Digital Labor Platforms and the Control of Skilled Workers
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A large segment of Americans now find work via online labor market platforms — not just low-wage drivers for Uber, but highly educated lawyers and architects, software engineers and data scientists. Sociologist of work and technology Hatim Rahman discusses the ways that algorithms are used to control these workers, intentionally keeping them consta…
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He Automated His Sales Job With Ai… So His Boss Promoted Him
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Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, …
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Ernst Bloch’s Utopianism
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Of what use is utopian thinking? Is hope something we need to cultivate, or rediscover? Jon Greenaway looks at how the German philosopher Ernst Bloch (1885-1977) thought about history, human consciousness, revolution, Marxism, religion, and fascism. (Encore presentation.) Jon Greenaway, A Primer on Utopian Philosophy: An Introduction to the Philoso…
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The pandemic highlighted the vital importance of care work—whether childcare, nursing home care, medical care or schooling – and the struggles many people face to get sufficient care. Would more public investment solve the crisis? Historian Premilla Nadasen argues that the problem lies with contemporary capitalism itself, as care has become an enor…
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Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends
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Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you le…
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What happened to California’s prisons and jails when the Covid pandemic struck? Why did so many people die behind bars, and why were so many on the outside affected (and afflicted)? Hadar Aviram sheds light on multiple aspects of California’s Covid-19 correctional disaster, including activist efforts to prevent it. (Encore presentation.) Hadar Avir…
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ATGthePodcast 249 - A Conversation with John Dove, Advisor, Directory of Open Access Journals (DOAJ)
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Today’s episode features guest host, Michael Upshall, Community and Outreach Manager at Core, who talks with John Dove, Advisor, Directory of Open Access Journals (DOAJ). An ambassador for open access, John discusses his diverse career and his work in transforming the scholarly process. He shares his experience as a software architect and developer…
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Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases
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Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns…
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Economic inequality in the United States is vast and unyielding. Despite much fanfare about tight labor markets and wage growth, the top 1% own more wealth than the entire middle 60% of households by income. How did we get here? Historian Steve Fraser discusses capitalism, class, and our new gilded age. The post Our Gilded Age appeared first on KPF…
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16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
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Ep. 251 Are Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer mar…
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The Shack Dweller Movement
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How did residents of shack settlements in South African cities like Durban become a formidable political force? Yousuf Al-Bulushi lays out the operating principles, goals, and methods of Abahlali, one of the most well-known radical formations in all of Africa. Yousuf Al-Bulushi, Ruptures in the Afterlife of the Apartheid City Palgrave Macmillan, 20…
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ATGthePodcast 248 - A Conversation With Peter Suber, Senior Advisor on Open Access, Harvard Library and Director of the Harvard Open Access Project
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Today’s episode features a guest host, Michael Upshall, Community and Outreach Manager at Core, who talks with Peter Suber, Senior Advisor on Open Access, Harvard Library and Director of the Harvard Open Access Project Peter Suber, one of the best-known figures in open access, discusses his background and involvement in the open access movement. He…
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The 2024 Content Marketing Guide You Need To Survive AI
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Ep. 250 Can you survive the AI wave in content creation? Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-hous…
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Electing Capitalist Outsiders
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While it would seem like the crisis of the political establishment would provide fertile ground for the left, instead we have seen the ascendancy of right-wing figures around the world, who denounce the establishment while shoring up the capitalist order. Often these figures are businessmen like Donald Trump and Silvio Berlusconi, who position them…
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Are countries like India and South Africa still committed to coal extraction? What plans are afoot to make a just transition to renewable power? Ashley Dawson describes and evaluates struggles against extractivism and for publicly owned and democratically managed renewable energy. (Encore presentation.) Ashley Dawson, Environmentalism from Below: H…
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ROAS Is a Trap: How Smart Marketers Really Drive Growth
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Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigat…
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Our food system, as well as our ecosystems, is clearly in crisis. Should we look to technological fixes and lab-grown meat to provide food for our future? Or, as writer Taras Grescoe suggests, should we look backwards instead to the lost foods of our past? Grescoe argues that a sustainable future necessitates cultivating food and plant diversity, w…
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From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
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Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players…
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Criminalized Survivors Mobilize
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In a California women’s prison, domestic violence survivors who killed their abusers in self-defense came together to practice a politics of mutual care, solidarity, and resistance. Rachel Leah Klein details the origins, efforts, and achievements of Convicted Women Against Abuse, situating their activities within the charged political context of th…
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Medicines – we’re told by the pharmaceuticals industry – are expensive by necessity owing to the high costs of research and development. Yet, as with the vaccines for Covid, much research is publicly-funded, and much comes out of universities. And, as Nick Dearden argues, only 3% of new drugs even represent actual breakthroughs. Instead most are “e…
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Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee
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Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at …
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Automation, its advocates contend, will usher in a new era of leisure and abundance. Is that true, and what kind of thing is automation, anyway? Salem Elzway emphasizes the political dimensions of automation, including how it’s been used against workers and how the discourse of automation has been deployed by elites. Salem Elzway and Jason Resnikof…
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ATGthePodcast 247 - Day Two, Part Five of the 2023 Charleston In Between
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Today we’re featuring Audio from Day Two, Part Five of the 2023 Charleston In Between. In this session, we’ll feature a series of power pitches by four different presenters on solutions for integrity in publishing. This session is presented by Neil Christensen, Morressier, Gareth Dyke, ReviewerCredits, John Willinsky, Public Knowledge Project, and …
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22 - How To Persevere When All You Want To Do Is Quit
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Perseverance is a quality highly valued in our society. Some like to say it’s the secret sauce to lifelong success. And yet, while it is a valuable trait, it isn’t the sole determinant of success. There are many factors that contribute to success - there’s also focus, consistency, passion, attitude, and a willingness to learn, grow & adapt. However…
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Top 5 Marketing Tactics To 10X Startup Growth In 2024
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Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo? Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different s…
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Food Aid to the Poor, Aid to Agriculture
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It’s the most important program combating food insecurity in the United States – and it originates from aid to the agricultural and food processing industries, not poverty alleviation. Christopher Bosso argues that the Supplemental Nutrition Assistance Program or SNAP — formerly known as food stamps — has survived for almost sixty years, against th…
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ATGthePodcast 246 - Day Two, Part Four of the 2023 Charleston In Between
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Today we’re featuring Audio from Day Two, Part Four of the 2023 Charleston In Between. In this session, we’ll feature a presentation on the history of research integrity concerns over time and how technology has both driven and pushed back against those concerns, while also looking at the question of can technology help with research integrity and …
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Sex, Race, and Police Power
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The dramatic expansion of police power in the U.S. has been fueled by sexual policing—the targeting and legal control of people’s bodies and their presumed sexual activities. So argues Anne Gray Fischer, who describes the historical trajectory of sexual policing and traces the profoundly consequential shift in its targets from white women to Black …
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I Built An App With Claude 3.5 In Less Than 10 Hours
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Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitabi…
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How does capitalism tap into our desires with the promise of objects to satisfy us? Yet when we possess them, the urge for something new reemerges. Geographer Jared Marguiles attempts to explain that paradox by looking at some of most endangered, and coveted, species in world: cacti. He examines the market for succulents and the collectors who driv…
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