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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter

Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!

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The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
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Jacco vanderKooij is the founder of Winning By Design a global consultancy firm focussed on helping businesses to drive aggressive growth by designing and optimizing their sales processes. Together with Jacco, we discuss how you enable a sales force which is tasked to break into a new market and achieve rapid growth. Jacco recently blogged on this …
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Roderick Jefferson is the global head of Sales Enablement for Oracle Marketing Cloud. This week we continue to build on a topic we discussed before in the Sales Enablement Lab podcast, the role of the front line Sales Manager. Like Dave Brock, Roderick is passionate about this important topic. Roderick shares why the role of the front-line sales ma…
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I am thrilled to have Scott Santucci join us again on the Sales Enablement Lab podcast. We both just returned from Florida for the first global Sales Enablement Society meeting ever!. Scott and a handful of other passionate Sales Enablement practitioners launched the Society as a local initiative in Washington DC earlier this year. Since then the S…
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This week Jim Ninivaggi joins the Sales Enablement Lab podcast. Jim is responsible for strategic partnerships and alliances at Brainshark. Before Jim joined Brainshark, he was with Sirius Decisions where he launched the Sales Enablement practice working closely with hundreds of clients providing them with strategic advice. In Season 1, episode 15 w…
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Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and prov…
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This week we continue our conversation with David Brock. David recently released a new book called the Sales Manager Survival Guide. This week we are focussed on attracting and retaining the right sales talent to your team. Every person we recruit is a multi-million dollar decision. We need to hire the right talent We discuss topics like: How do yo…
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This week we welcome back David Brock to the Sales Enablement Lab podcast. David is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organizations. David recently released a new book called the Sales Manager Survival Guide. The Sales Manager Survival guide is focussed on the…
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In this week's podcast, we continue our conversation with Tamara Schenk, Research Director CSO Insights, from last week and discuss the findings from her latest research on Sales Enablement. This week we will focus on questions like: 'How do you create a culture of collaboration to maximize the outcome of your Sales Enablement initiatives', 'What i…
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Welcome to Season Three, Episode 1. We kick off the latest season of the Sales Enablement Lab podcast with a conversation with Tamara Schenk. Tamara is Research Director at CSO Insights focussed on Sales Enablement. Tamara joined us earlier in season one for a conversation on 'Why a Systems Approach to Sales Enablement is Crucial.' In this episode,…
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Welcome to Season Two, Episode 1! After our break we are back with an exciting second season of the Sales Enablement Lab podcast. Similar to season one we have a great line-up of co-hosts! This week we kick off with Daniel West who is the VP of Sales Strategy & Operations at Infoblox. Daniel is one of the key thought leaders in the area of Sales En…
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Jim Ninivaggi is the Service Director, Sales Enablement Strategies at SiriusDecisions. SiriusDecisions is an advisory firm focussed on B2B companies providing data, advice, research and industry events for practitioners in the field of marketing, sales and product development. This week's podcast is focussed on 'Building the business case for Sales…
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Simon Morton is the founder and managing director of Eyeful Presentations. Eyeful Presentations helps companies with their last mile communication, translating a product or an idea into an easy to understand value proposition and presentation. Simon is also the author of a great book called "The Presentation Lab" focussed on the same topic. Interes…
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Tamara Schenk is a Research Director at the MHI Research Institute focussed on Sales Enablement. She is one of the key thought leaders and influencers in this rapidly evolving space. During this week's podcast Tamara shares her perspectives on Sales Enablement. She shares how she has seen Sales Enablement evolve from a highly fragmented function wi…
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Jonathan Palay is one of the founders of CommercialTribe and VP of Sales. CommercialTribe solves one of the toughest problems in sales: how do you make sure your sales reps tell a consistent sales story? We have all seen it. You research a company on the web, look at their products and decide to reach out to get more information. However when you t…
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Peter O'Neill is the VP & Research Director for B2B Marketing (formally called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing understanding and navigating the complex sphere of buyer stakeholders. As we discussed a few weeks ago with Tom Pisello in Season 1, Episode 9 the role of the B2B Sales Rep is dram…
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Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals! This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to…
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Tom Pisello is the CEO & Founder of Alinean. He is a serial entrepreneur, popular speaker and author, focused on value marketing and selling. Tom's latest book was published in April and is called the The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. In this week's podcast Tom and myself talk …
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Jeffrey Hayzlett is very well know in the world of sales and marketing. He is a thought leader, best selling author, TV/Radio/Podcast host, a public speaker, was CMO for a top fortune 100 company, worked from main street to Wall Street, bought and sold 200 companies worth billions of dollars. He is also the founder of the Hayzlett group. An incredi…
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David Brock is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organisations. In addition Dave has his own podcast and blog. This week's podcast is focussed on coaching and especially coaching by the front line sales manger. We discuss why it is critically important to coac…
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Jill Rowley is one of the leading experts on social selling globally, she is a regular presenter at conferences and a lot of companies rely on her personal advice while building their social selling strategies. In addition she is a startup advisor and an entrepreneur. In this week's podcast we jump into the world of social selling. We will explore …
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Jim Moliski is the senior vice president of product marketing and Sales Enablement for Corporate Visions. This weeks podcast is a followup to the conversation we had with Tim Riesterer in Season 1, Episode 3. If you did not listen to this podcast yet I recommend you listen to this one as well. In this weeks conversation with Jim we take the convers…
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Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, a topic we are both very passionate about. Listen to Melissa explaining how all the best books, movies and plays tell a story using a framework and how…
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Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behaviour and decision-making processes. In August Tim's 3rd book will be released called 'The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Eve…
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Marci Meaux is the VP of Planning, Programs and Operations for Cisco’s 11B Services business. Marci is an amazing business leader and during my 14 years with Cisco I had the pleasure to report to her for a few years. Together we worked on Cisco’s transformation program to turn Sales Enablement into a strategic function. Listen to Marci and myself t…
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Scott Santucci was one of the first in the industry to recognise the strategic value of Sales Enablement, first as the director of research for Forrester and more recently for the Alexander Group. But why did Scott move to the Alexander Group and how does he think Sales Enablement will evolve as a strategic function? Listen to Scott and myself talk…
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Why did I start the Sales Enablement Lab podcast? What is the value to you as the listener? Listen to my first podcast episode addressing these key questions and more. Don’t want to miss an episode? Subscribe to my podcast on iTunes by clicking here. I would love to hear from you. Leave your feedback, thoughts and suggestions for topics in the comm…
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