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In this episode, Stylus’ Senior Trends Editor for Pop Culture & Media, Annie Corser, unpacks the key directions & significant trends featured in our Pop Culture & Media Futures 24/25 report. From the resurgence of retro gaming and apps revitalising social connections, to AI synthfluencers and a Gen Z-led revival in romance publishing, we explore ho…
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In this episode, Stylus’ Head of Beauty, Lisa Payne, and Assistant Trends Editor for Beauty, Maya Regan, discuss the beauty industry's fascinating shift towards neuroscience. As consumer interest grows in cosmetics and fragrances designed to interact with our neural pathways, brands are delving into the intricate skin-mind connection and increasing…
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In this episode, Stylus’ senior trends editor for Retail & Brand Comms, Rebecca Hobbs, unpacks the cutting-edge sports marketing strategies emerging from the highly anticipated Paris Games, as discussed in our report Olympics & Paralympics 2024: 10 Big Ideas for Sports Marketing. We explore how brands are creatively tackling themes such as parentho…
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In this episode, we join Stylus’ content director & sustainability lead, Emily Gordon-Smith, delving into the insights from our latest macro report, Solutions for the New Climate Era. We explore the evolving consumer lifestyles in response to climate challenges and discuss how essential products, services, and spaces are being reimagined to support…
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In this episode, we join Stylus’ content director, Mandy Saven, and delve into the pivotal developments and insights currently emerging in the food and health space. We discuss the essential topics all brands need to know about – from the rise of ultra-processed foods and the popularity boom of weight management drugs like Ozempic, to AI’s impact o…
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In this episode, we join Consumer Attitudes trends researcher, Nienke Creemers, and founder of wellness lifestyle brand Thy.self, Chloé Pierre, in discussing the growing appeal of ‘soft living’ – a movement where people seek fulfilment beyond their career and financial accomplishments. Our conversation delves into the origins of this trend, the res…
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In this episode, we delve into some of the key themes and exciting products that caught our attention at CES 2024 in Las Vegas (January 9-12). From ground-breaking AI advancements to impressive displays of emerging technologies, CES 2024 showcased the future of consumer electronics. Our Consumer Attitudes team talk about the main themes they observ…
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On this episode we look ahead to 2024 and explore some of the key trends that Stylus experts think every brand needs to know about next year. We speak to four Stylus experts – across Consumer Attitudes, Technology, Fashion, and Food & Beverage – about the reports they produced for Stylus's annual Look Ahead series. In the Look Ahead, Stylus reveals…
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In this episode, we talk to Alexander Alich – founder and director of the FoxFire Institute of Shamanic Studies, and a doctoral researcher looking into the experiences and practices of western shamanic practitioners. Alexander discusses the increasing rise of shamanism (now the fastest-growing religion in the UK), and how this burgeoning spiritual …
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In this episode, we talk to Flex Chapman, co-creator of Krause House – a DAO (decentralised autonomous organisation) with a dream of buying an NBA sports team. Flex discusses Krause House’s ambitious mission to disrupt the traditional and exclusive sports ownership model through sales of social and non-fungible tokens – finally giving power back to…
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In this episode, we talk to Mark Barlet, founder of AbleGamers, a US non-profit dedicated to improving accessibility in the video game space. Mark discusses the challenges and opportunities of combating social isolation through play, and offers brands advice on amplifying the call for greater accessibility across all industries. Also joining us are…
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In this episode, we talk to Alanna Roazzi-Laforet, founder of Decrypt Studios – a production studio dedicated to bringing artists, designers and thinkers to the metaverse. Also joining us are Stylus’ Annie Corser, senior editor of Pop Culture & Media, and Julia Errens, senior Pop Culture correspondent, to discuss the key trends and insights that em…
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In this episode, we talk to Anna Blakney, assistant professor at the University of British Columbia in the Michael Smith Laboratories and School of Biomedical Engineering. Anna runs a lab developing next-gen RNA vaccines and therapies, and we discuss her work and the future of personalised medicine. Also joining us is Emilia Morano-Williams, Stylus…
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In this episode, we’re joined by Michael Clinton, author and former president of Hearst Magazines. Michael discusses his book Roar, a blueprint for taking your life in a new direction post-50, and what businesses need to know about the needs and ambitions of modern Gen X and Boomer consumers. Also joining us is Katie Baron, content director at Styl…
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In this episode, we’re joined by Damian Bradfield, co-founder and chief creative officer of global file-sharing platform WeTransfer. He discusses the brand’s work with artists and creatives, as well as its current research – the Ideas Report and the Emerging Creative Hubs Index – that shines a light on trends driving the creator economy. The episod…
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Jon Alexander, co-founder of the New Citizenship Project, joins the podcast to discuss his book, Citizens: Why the Key to Fixing Everything is All of Us. It argues that humans are collaborative, creative, caring citizens by nature, and brands and governments need to stop treating us as simple consumers. Lisa Payne, Stylus’ head of Beauty, also join…
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Ben Downing, global managing director of ethical media strategic partnerships at Havas Media Group, discusses the latest Havas Meaningful Brands report, and how companies can help consumers struggling with the global impact of the cost-of-living crisis. Marian Berelowitz, US senior editor at Stylus, also joins us to talk about the current state of …
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Journalist and author Dorian Lynskey joins Future Thinking to talk about his podcast series Origin Story, in which he explores the meaning behind key political and cultural terminology – including ‘woke’. And Julia Errens, Stylus’s Pop Culture & Media editor, discusses the upcoming Barbie movie.Door Stylus Future Thinking
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Molly Baker, founder and chief executive of US marketing agency Indie Consulting, discusses key marketing necessities every brand needs to understand to drive growth in a post-Covid world. We also explore the Innovation of the Week and The Next Big Opportunity with Stylus experts.Door Stylus Future Thinking
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Jess Northend, policy lead at the Tony Blair Institute for Global Change, joins Future Thinking to explore innovations that are changing the world – from AI to biotech to crypto – and how brands and organisations can keep up with the pace of change. We also explore the Innovation of the Week and the Next Big Opportunity with Stylus experts.…
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Future Thinking was in Austin, Texas last week for the annual SXSW festival, where we spoke with brands including extended reality (XR) specialists Spatial, wireless tech giant Qualcomm, and the Human Rights Foundations, and a host of start-ups showcasing their innovations at the SXSW Creative Expo. Also featuring insights on key SXSW trends from S…
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Benedict Evans, independent analyst, and former partner at US venture capital firm Andreessen Horowitz, joins us to discuss the state of tech in 2022 – covering everything from crypto and privacy to the metaverse and beyond. We also explore the Innovation of the Week and the Next Big Opportunity with Stylus experts.…
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Donna Dozier Gordon, head of inclusion & diversity at H&M, joins us to discuss the retail brand’s diversity and inclusion (D&I) work, why it makes both ethical and commercial sense, and how socially conscious Gen Z consumers are reshaping the cultural landscape. We also explore the Innovation of the Week and the Next Big Opportunity with Stylus exp…
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Ford’s chief futurist Sheryl Connelly discusses the automotive brand’s 2022 Trend Report, which explores the macro trends set to shape the next few decades of consumer engagement. From the future of family to work and socialising, Connelly reveals how businesses can embrace the power and potential of change. We also examine the Innovation of the We…
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Kelsey Weekman, editor at Yahoo’s youth culture platform In The Know, reveals the secrets to successfully engaging with Gen Z. Also on the show, Kimberly Joi McDonald, founder of interior design firm Designing Joi, discusses how she advocates for diversity and inclusion in design; and we explore the Innovation of the Week and The Next Big Opportuni…
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Kerry Thorpe, head of communications at Ben & Jerry’s, discusses all aspects of the ice-cream company’s activist mission – from balancing purpose and playfulness, to ensuring brand fans are engaged long-term. Also, Carlos Silis, founder of Mexican marketing firm The Moonshot Company, talks digital strategy; and we explore the Innovation of the Week…
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A special edition of Future Thinking exploring key trends that will impact brands and consumers in 2022. Amanda Ho, CEO of conscious travel platform Regenerative Travel, and Sam Field, Director of Creative Technology at Yahoo Creative Studios, offer insight and inspiration for the year ahead; and Stylus experts discuss Stylus’s Look Ahead 2022 seri…
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Paul Carr – tech journalist, author, and co-founder of Chairman Mom, an online community for working women – gets real about the state of Silicon Valley and tells us why and how we need to combat the problem of toxic tech. We also talk to gender-free fashion platform The Phluid Project and identify this week’s next big consumer opportunity for bran…
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Charles Arthur, ex-technology editor of The Guardian, discusses his new book Social Warming: The Dangerous and Polarising Effects of Social Media. We also talk about the bottom-line benefits of touting your sustainable credentials with UK platform Compare Ethics, and find out how the BeBot is cleaning up US beaches.…
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In this episode, Stylus talks to Ana Flores, founder of We All Grow Latina, a network of young Latina creators and entrepreneurs. Ana discusses how marketers can evolve their engagement with Latinx communities, and what brands need to know about today’s young Latinx consumers.Door Stylus Future Thinking
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In this episode, Stylus talks to Ian Leslie, journalist and author of Conflicted: Why Arguments Are Tearing Us Apart And How They Can Bring Us Together. Ian discusses how conflict can be a good thing for your business. With Estella Shardlow – Senior Editor of Consumer Lifestyle, Stylus.Door Stylus Future Thinking
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This episode features five brilliant thought-leaders – Michael Miraflor, Josh Constine, Jarrod Dicker, Cherie Hu, and Sam Freedman – answering the question: what’s a consumer problem or challenge that you don’t think has been solved yet? What their answers reveal are consumer pain points that need to be addressed – essentially, unlocking new market…
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In this episode Stylus talks to Rick Stollmeyer, co-founder of Mindbody about the business of wellbeing. What new opportunities for consumers and brands are emerging in the post-pandemic fitness and wellness space? With Estella Shardlow, senior editor of Consumer Lifestyle – Stylus.Door Stylus Future Thinking
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In this episode, Stylus talks to Shanu Walpita, lecturer in Fashion Communication & Innovation at the London College of Fashion, and Keanan Duffty, associate professor of Fashion at The New School in New York, about how fashion education is undergoing a radical makeover. With Emily Gordon-Smith, director of Consumer Product at Stylus.…
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