Welcome to the home of our podcast and conference audio excerpts. Social Fresh is the original social media conference. Where social marketers go to confirm what they know and learn best practices from experience social pros.
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Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - Socialbakers
45:44
45:44
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45:44
Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include:- Instagram review of content for Croc's- Instagram carousel posts and product shots- Social listening insights, finding surprises in the data- How to use data for influencer marketing- Understanding sentiment analysis- Super Bowl integrated campa…
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The Ultimate Social Media Tools List, with Sarah Evans - Sevans Strategy
24:50
24:50
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24:50
Jason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.Door The Social Toolkit - by Social Fresh
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Content that makes them slow smile, with Jason Maldonado - Mailchimp
42:04
42:04
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42:04
Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include:- Mailchimp brand voice- Animated GIF library - Meltwater listening- Custom Google Sheets for content planning- Advanced Twitter search, for listening- Brand ArtDoor The Social Toolkit - by Social Fresh
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I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide
47:30
47:30
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47:30
Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include:- Making less, higher quality content- Tack, a UGC software solution- Facebook content that works in the mobile feed- Giving people permission to make shorter videos (our brains process this stuff really fast)- Having a captions strategy- The state of nonprofit fundrais…
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