For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Small Business Straight Talk | Productivity, Time Management, Mindset, & Business Strategies
Amber De La Garza, The Productivity Specialist For Small Business Owners
If you’re a small business owner who wants to learn effective business strategies, improve time management, and elevate productivity to maximize profits, reduce stress, and make time for what matters most, this podcast is for you! Amber is a sought-after coach, trainer, speaker, writer and the creator of Leverage Lab®. Amber gives small business owners the straight talk on what it takes to reduce stress, be productive, and grow your business. Tune in and subscribe to get the straight talk on ...
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What Grief Taught Me About Business And Life
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In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs…
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Encore: Cleaning The Slate For A Fresh Start
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I dive into how taking time to gain clarity on what hasn’t been working in your business this year and cleaning the slate of that baggage this month can help you start fresh in the new year. What You’ll Discover In This Episode: ✔ An Easy Way To Reclaim A Lot Of Time & Energy ✔ 3 Powerful Questions To Ask To Gain Clarity ✔ What You Need To Leave In…
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357 | Recruiting High-Performers & Making A-Player Hires With Laura Couvillon
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I sit down with the Co-Founder of Integrate-Up, Laura Couvillon, to dive into the wisdom, strategy, and negotiation skills it takes to successfully recruit high-performers and hire A-players to your dream team who actually fit your culture. What You’ll Discover In This Episode ✔ Why A Buzzword Hire Is Not For You ✔ Hiring Myths Not To Be Ignored ✔ …
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How To Make An Annual Plan That Works w/ Frenchie Ferenczi
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Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works! Easy Tips for Crafting an Annual Plan That Boosts Your Business Success Prioritize PR, SEO, e…
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356 | The Mighty Impact Of Doing A Vision Board & Word Of The Year
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I dive into creating a Vision Board and choosing a Word of the Year so you can keep your goals at the front of your mind, take intentional actions toward achieving them, and ultimately shape your business success in the year ahead. What You’ll Discover In This Episode: ✔ What A Vision Board Is & Its Purpose ✔ Why It Works So Well ✔ Steps To Create …
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5 Toxic AF Marketing Tactics I'm Calling Out
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Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sleazy, grow without manipulation…
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355 | Stand-Out Marketing That Resonates With Your Audience With Madison Paige
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I sit down with business growth strategist Madison Paige to dive into the seven different types of content marketing and how to best experiment with them, so you can be true to yourself, stand out in the market, reach your target audience, and build your brand! What You’ll Discover In This Episode: ✔ How To Know Which Ones Will Work Best For You ✔ …
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How To Get Featured In Q4/Q1
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End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience! Here’s What We Cover In the Episode and More: Analysis of how business…
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354 | Looking Back To Leap Forward In The New Year
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I dive into my framework that has specific instructions to help you reflect on this year in your business and analyze it so you can create a solid strategic plan and leap forward in the new year. What You’ll Discover In This Episode: ✔ What My Insight Feedback Loop Is ✔ The Two Reflective Questions To Ask Yourself ✔ Which Areas Of Your Business To …
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5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
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The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today! Here’s What We Cover In the Episode and More: Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing and set proper markups Upsel…
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353 | The Pathway To Better Bookkeeping With Misa Bacon
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I sit down with the Founder and CEO of Perfectly Kept Books, Misa Bacon, to dive into ways to take charge of your bookkeeping so you can make it less daunting, more approachable, and really build a strong financial foundation for your success. What You’ll Discover In This Episode: ✔ What Is Normal When It Comes To Small Business Bookkeeping ✔ The P…
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From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an innovator and an industry leader. Media exposure can deter comp…
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352 | Everyone's Backend Is A Mess
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I dive into the sabotaging tendency to compare and despair, breakdown how that mindset can be harmful to your success, and tell you what to do about it. What You’ll Discover In This Episode: ✔ What Compare & Despair Really Is ✔ The Feelings It Can Elicit ✔ How It Can Sabotage Your Success ✔ Why Your Backend Might Be A Mess ✔ What To Do About It Mov…
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How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie
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Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss! Here’s What We Cover In the Episode and More…
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351 | Mastering Lead Nurturing & Customer Relationship Management With Jason Kramer
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I sit down with the Founder of Cultivize, Jason Kramer, to dive into how effective lead nurturing and customer relationship management (CRM) can help you convert prospective buyers into customers. What You’ll Discover In This Episode: ✔ What A CRM Really Is ✔ The 4 Components of A CRM ✔ Strategies For Lead Nurturing ✔ The Importance Of Connectivity…
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What a Shopping Editor Looks For in Products to Feature with Neha Tandon
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Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales. Here’s What We Cover In the Episode and More: Effective strategies for small businesses to pitch products to e…
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350 | Diving In To My Daily RAP Framework
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I dive into my Daily RAP framework so you can use it to stop letting your day conquer you AND instead… plan and conquer each and every day, thus laying the groundwork for long-term success. What You’ll Discover In This Episode: ✔ The Truth About Planning Your Day ✔ The Importance Of A Daily RAP ✔ When To Execute It ✔ My Daily RAP Framework Explaine…
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2 Things You Must Have in Order to Get PR
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From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business ow…
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349 | Delivering An Extraordinary Customer Experience With Joseph Michelli
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I sit down with Joseph Michelli, an organizational consultant with a focus on customer experience, to dive into his knowledge of exceptional business practices that help leaders and their teams deliver an extraordinary customer experience that prioritizes people. What You’ll Discover In This Episode: ✔ What The Customer Experience Is ✔ Ways To Use …
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How to Get Into Holiday Gift Guides and Product Roundups with Shopping Expert Trae Bodge
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Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured! Here’s What We Cover In the Episode and More: Trae Bodge’s background and expert…
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348 | Supercharge Your Project Management Meetings
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I dive into the best practices you can rely on to help you run efficient and effective project management meetings so you can take back control, lead your team, and elevate your client experience. What You’ll Discover In This Episode: ✔ Best Practices For Running Effective Project Management Meetings ✔ What Outcomes You Can Expect When You Do ✔ My …
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The WORST Podcast Pitches I Ever Received As A Podcast Host
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Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority s…
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347 | Plugging In To Money & Abundance With Sarah Walton
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In this episode of the Small Business Straight Talk Podcast, I sit down with Business Coach & Sales Expert, Sarah Walton, to dive into business owners’ relationship with money. We discuss how it can transform into a growth mindset that plugs in to money, abundance, and success, and uses it to serve others and do amazing things What You’ll Discover …
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How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak
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Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, …
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346 | Your Hit List For When Business Is Slow
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I dive into my hit list of 20 ways you can reallocate the time and energy you now have so you can create a more solid foundation in your business and prepare to move ahead full throttle when business is booming again. What You’ll Discover In This Episode: ✔ What To Evaluate & Organize During Slow Periods ✔ What & Who To Invest In During Slow Period…
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How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk
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If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she sh…
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Imagine going into 2025… 🌟 Having Confidence to take on any challenge because you have laid the groundwork for a successful year in your business 🌟 Being Excited because you have a clear plan on how to achieve your goals and know exactly what steps to take in what order 🌟 With Complete Clarity knowing the precise resources (time, money, people, tec…
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345 | Understanding Your Business’ Financial Health With Hannah Smolinski
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I sit down with the founder of Clara CFO Group, CPA Hannah Smolinski to discuss the financial support options available to business owners and break down ways to gain a better understanding of your business’ financial health so you can make the right strategic decisions to grow your business and increase your profitability. What You’ll Discover In …
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Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
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If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the…
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How Product Owners Can Get Featured Year Round With Kim Behzadi
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she sh…
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344 | 4th Quarter Denial Is Not A Good Look
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I dive into getting out of denial and getting clear on what you actually CAN accomplish in three months loaded with holiday activities, so you can finish the year strong AND enjoy the season! What You’ll Discover In This Episode: ✔ Ways Living In Denial Shows Up In Your Business ✔ The Truth About Overwhelm ✔ How To Make Your 4th Quarter Less Stress…
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343 | Persistent Marketing: The Pathway To Profits With Troy Trewin
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I sit down with the Founder of Grow A Small Business, Troy Trewin, to dive into marketing principles and strategies small business owners can use to grow their business and increase their profits with a bit of persistence. What You’ll Discover In This Episode: ✔ How Troy Divides His Time & Energy Among His 7 Businesses ✔ The Main Challenges Troy’s …
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342 | Theme Days: Good, Better, Batch!
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I dive into the topic of theme days and how to implement them so you can take advantage of the awesome benefits gained from taking your time blocking from good to better to batch! What You’ll Discover In This Episode: ✔ What Time Blocking Is & Its Benefits ✔ What Theme Days Are & How To Use Them ✔ How I Got Started Theming My Days ✔ What Batching I…
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Why I Hate Bro Marketing and Hustle Culture
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As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-def…
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How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
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It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how…
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341 | The Best PR Tactics From An Industry Insider With Marin Richardson
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I sit down with the CEO and founder of Disrupt PR, Marin Richardson, to dive into the best PR tactics to attract the right clients and enable you to charge more for your services. What You’ll Discover In This Episode: ✔ What PR Really Is & How To Get It ✔ How To Track The ROI On PR ✔ What An Ideal PR Client Looks Like ✔ The Time Commitment Necessar…
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How to be authentic as f*ck in your marketing w/Sun Yi
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How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or h…
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340 | How To Create Problem Solvers In Your Business
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I dive into the challenge of being the only problem solver in your business so you can step down from that demanding role, effectively empower your team, and create a business full of competent and capable problem solvers. What You’ll Discover In This Episode: ✔ The Area You Might Not Realize You Need Support In ✔ Why You’re Currently The Only Prob…
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5 Mistakes to Avoid When Pitching Journalists for PR
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From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fres…
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339 | The Role Of A Small Business Attorney In Your Legal Matters With Elissa D. Hecker
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I sit down with small business attorney Elissa D. Hecker to dive into the role a small business attorney takes when hired to give you legal advice, protect your assets, and provide support. What You’ll Discover In This Episode: ✔ What Legal Matters Elissa Helps Small Business Owners With ✔ The Action You Must Take After Creating A Trademark ✔ Reaso…
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Sell More Products Using Video with XayLi Barclay
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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera …
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338 | Hey Hero... It Doesn’t Need To Be You
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I dive into the many ways you can stop being the only hero in your story and get the support you need to grow your business, increase profits, and reduce the stress of running your business. What You’ll Discover In This Episode: ✔ Common Reasons Business Owners Don’t Get The Support They Need ✔ Why It’s Important To Stop Being The Only Hero In Your…
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Why Your Sales Page Isn't Selling with Marisa Corcoran
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WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple …
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337 | Streamlining Operations Using A Fractional COO And EOS With Raquel Castillo
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I sit down with Fractional COO and The Online Integrator, Raquel Castillo, to dive into the role of a Fractional COO, what an Entrepreneurial Operating System is, and how both can support you in running your business. What You’ll Discover In This Episode: ✔ What A Fractional C-Suite Executive Is ✔ Why & How Raquel Became A Fractional COO ✔ What Her…
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5 Things I Learned from PR Pitching to 1000 Journalists
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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…
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336 | The Costs Of Poor Client Scheduling To Your Business
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I dive into making smarter client scheduling decisions so you can prevent the negative costs poor client scheduling has on your business. What You’ll Discover In This Episode: ✔ What Poor Client Scheduling Looks Like ✔ Amber’s Scheduling Story That Ended Badly ✔ Krystle’s Scheduling Story That Ended Well ✔ How Those Business Owners Both Failed & Su…
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Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…
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335 | The Essential Systems & Processes For Success With John McClain
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I sit down with John McClain, the CEO & Creative Director of John McClain Design, to dive into creating systems and processes for your business so you can gain peace of mind knowing that every project will run like a well-designed machine and attain greater success. What You’ll Discover In This Episode: ✔ How Not Having Systems Almost Cost John His…
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How to solve a PR crisis w/Oliver Aust
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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…
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334 | 4 Essential Activities Worth Making Time For
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I dive into the heavy mental load business owners carry and discuss four specific activities worth making time for to help you reduce stress, improve your productivity, and better manage your mental load. What You’ll Discover In This Episode: ✔ What A Mental Load Is ✔ How It Impacts Business Owners ✔ What You Should Be Focusing Your Time On ✔ The A…
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