Beste Second Nature podcasts (2024)

1
Skip the Greenwashing: What to Look for in Sustainable Fashion 43:50

1d ago43:50

43:50

When you’re trying to live more sustainably, fashion can be hard to navigate. The industry is ripe with greenwashing that masks exploitative practices for people and planet. But sustainable fashion is an expansive, exciting world of circularity, repair, and trustworthy, responsible brands. On this episode (our season 2 finale!), we’re coming face-t…

1
How Zwift Is Investing In Women's Sports 56:42

2d ago56:42

56:42

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy. Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bic…

1
Sports On Substack: Insights + Best Practices 1:01:12

6d ago1:01:12

1:01:12

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond). Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco…

1
Buy Less, Eat More: How to Reduce Food Waste 39:30

9d ago39:30

39:30

A third of the food we produce goes to waste, and a shocking amount of that waste happens in our own homes. The good news is that fighting food waste is easy with a few life hacks up your sleeve. And even better, it'll save you money too. ‍ In this episode, we hear what types of food our community struggles with and get their tips to curb the waste…

1
Grab Bag & Galaxy Brainstorming 1:03:29

9d ago1:03:29

1:03:29

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.…

1
Time To Get Serious: Simon Freeman 1:08:42

13d ago1:08:42

1:08:42

Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years. Simon has also created a special LtW Discovery Offer for …

1
The Beef with Beef: How It’s Affecting Our Bodies and the Planet 40:59

16d ago40:59

40:59

We’re eating way too much meat. An unsustainable, unhealthy amount of meat. If you’re looking for one way to drastically improve your health and carbon footprint — plant-based eating is it. But even if you’re not going fully plant-based, reducing your meat intake is a huge step in the right direction. ‍ In this episode, we hear how our community ha…

1
The Vision of Outside 1:02:10

16d ago1:02:10

1:02:10

Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve). Show Notes: Outside: https://www.outside…

1
Second Nature Turns 50 - Ask Us Anything 1:09:23

20d ago1:09:23

1:09:23

We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the …

1
Buy Nothing Groups Put Community Over Corporations 17:53

23d ago17:53

17:53

When we need or want something, our first thought is often, "Where can I buy it?" But what if our first thought was: "I wonder if my neighbors have it?" Buy Nothing groups and free groups are community-rooted solutions for overconsumption and how much overconsumption costs us and the planet. Whether you're looking for empty plastic containers for a…

1
How SENDY Is Closing The Loop On Outdoor Gear 1:02:27

23d ago1:02:27

1:02:27

Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right p…

1
What It Takes To Produce Red Bull Rampage 1:00:40

27d ago1:00:40

1:00:40

Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch n…

1
The New NNormal: Building An Outdoor Brand 54:30

1M ago54:30

54:30

Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal:…

1
Galaxy Brain Ideas From China 57:47

1M ago57:47

57:47

Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG. Show Notes:…

1
Can We Vote Our Way Out of the Climate Crisis? 42:30

1M ago42:30

42:30

Government seems to move slower than the pace of climate change, so do our votes for climate candidates and policies actually make a difference? ‍ In this episode, we're connecting the dots between climate and policy and hearing from people around the world about how their governments’ policies are affecting their lives and their regions. We're als…

1
Brand vs Performance Marketing 1:01:54

1M ago1:01:54

1:01:54

Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands. Show Notes: For The Long R…

1
Going Rogue: The Adventure Tourism Economy 1:07:21

1M ago1:07:21

1:07:21

Michael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions. Show No…

1
Learning to Love Plant-Based Cheese 34:31

1M ago34:31

34:31

Plant-based cheese is better than ever, but can we expand our expectations of cheese to ease our reliance on Big Dairy? Cheese is delicious. Even aspiring vegans find cheese hard to quit. But making dairy cheese is not only rough on the planet — the dairy cows’ lives aren’t great either. In this episode, we’re getting the full picture of the impact…

1
The Power Crystal of the Outdoor Industry 57:30

1M ago57:30

57:30

Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin decont…

1
The Emergence of Outdoor Sports Epicenters 1:01:26

2M ago1:01:26

1:01:26

Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on b…

1
Sustainable Gifting is Easier (and Cheaper) Than You Think 35:31

2M ago35:31

35:31

Gifting isn't easy for everyone, and it certainly isn't cheap. On top of that, unwanted gifts can be wasteful and lead to piles of returns or trash. But becoming a more sustainable, low-waste gifter will make you a better gifter and save you money! In this episode, we give you dozens of great gift ideas from our community, and all of them are backe…

1
Demystifying The Future Of The Outdoor Industry 1:08:06

2M ago1:08:06

1:08:06

Today’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do tha…

1
The Infinite Game Of Outdoor Media 1:19:28

2M ago1:19:28

1:19:28

Dylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infi…

1
Community Voices: How We’re Coping With Climate Anxiety 13:42

2M ago13:42

13:42

Whether it's from a catastrophic storm, a brutal heat wave, or dying coral reefs, we're all dealing with the effects of climate change. All that stress and sadness can lead to climate anxiety (aka eco-anxiety). If you've felt anxious about the state of our climate, you're not alone. In our first-ever Community Voices episode of Second Nature, we're…

1
Stepping Into Oiselle's CEO Role with Arielle Knutson 1:01:14

2M ago1:01:14

1:01:14

Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry. Links: Oiselle Arielle Knutson on LinkedIn Oiselle Director of Marketing Role Morning Brew article about Arielle'…

1
Nike CEO Swap & The End of Gorpcore 1:08:36

2M ago1:08:36

1:08:36

Nike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some…

1
Ripple Effects: How to Convince Your People to Live More Sustainably 29:11

2M ago29:11

29:11

Can you convince others to take climate action without being a nag? When you do what you can live sustainably, there inevitably comes a time when you want to spread the gospel and share your practice with others. It's a fantastic way to expand your low-carbon impact, but how do you communicate with people in a way that they'll actually be receptive…

1
Business Is Hard 56:45

2M ago56:45

56:45

Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, i…

1
Brands and Athletes at UTMB 1:06:07

2M ago1:06:07

1:06:07

Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on …

1
Should We Have Kids in a Climate Crisis? 34:13

2M ago34:13

34:13

There are a lot of factors that go into the decision to have kids. Creeping up on that list is climate change. In the first episode of season 2, we’re diving into this tough topic with the help of community stories, data, and professional research from Dr. Jade Sasser. On this episode, you’ll hear: How the climate crisis has impacted our community’…

1
How Red Bull Rampage Made A Huge Step Forward 1:08:39

2M ago1:08:39

1:08:39

We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create …

1
The State Of Outdoor Specialty Retail 1:13:45

3M ago1:13:45

1:13:45

Matt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Buil…

1
Content Collaboration Masterclass with Jess The Maker 1:04:56

3M ago1:04:56

1:04:56

Jess The Maker is an internet sensation from the mountain bike world, creating fun and accessible content that connects riders of all skill levels and makes the newest members of the sport feel welcome. In just two years, she's developed a massive following, which has turned content creation into her career. In this episode, she shares insights for…

1
Why Brands Are Suddenly Focused On Performance 58:37

3M ago58:37

58:37

Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally. If you want to join the Second…

1
Season 2 of Second Nature is Coming Soon! 2:17

3M ago2:17

2:17

Trying to live more sustainably? Looking for motivation to keep at it? If you’re looking for personal stories, practical tips for sustainable living, a weekly dose of climate optimism, or you just want to feel in community with others, this is the show for you. Every Wednesday, hear how listeners around the world take action every to combat climate…

1
The Athlete Who Solved Retail 52:26

3M ago52:26

52:26

Jamie O'Brien is a legendary surfer, content creator, and now owner of multiple retail locations throughout Hawaii and California. The Jamie O'Brien Surf Experience builds on the momentum that Jamie has developed over the past decade of producing films and YouTube content. After experiencing one of Jamie's retail locations in Hawaii firsthard, Aaro…

1
Ex-Nike Employee: The Industry Upheaval 1:01:38

3M ago1:01:38

1:01:38

Steve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in o…

1
Getting Into (And Out Of) The Outdoor Industry 1:14:11

3M ago1:14:11

1:14:11

Matt Sharkey joins the pod! Our good friend and mentor with a wealth of experience and insight from a career in and out of the Outdoor industry was in town for a special chat to lay the groundwork for what we hope will be many, many more appearances. As someone who has worked in skate, music, retail, softgoods, tech, CPG and ran his own agency, his…

1
Arc'Teryx Footwear Growth & Evolving Athlete Team Models 1:01:28

3M ago1:01:28

1:01:28

This we discuss the latest earning announcement from Amer Sports and specifically about the massive momentum for Arc’Teryx driven by growth in their footwear division. Next we talk about the Factory Racing team vs Privateer model in mountain biking and how the factory racing team format could be adopted by other sports – a great back and forth conv…

1
How Oura's Product Design Goes Far Beyond Athletes 1:11:59

3M ago1:11:59

1:11:59

If you've ever used an app to track your movement, there's a solid chance that today's guest had a hand in developing it. Maris Jameson's approach to product design and her story of how she got here is just as inspiring as it is thought-provoking. While Maris's journey started in footwear design, she made some interesting pivots along the way to fi…

1
Building A Content Strategy Playbook For Events 1:09:22

3M ago1:09:22

1:09:22

This week we break down the Athlete and Brand panel from Trailcon, and how we'll continue to build on that conversation. Aaron and Dylan expand on their experience working together in the same context when Dylan was signed on Red Bull. We follow that up with a discussion about Freetrail's upcoming media plan for UTMB, and Aaron shares a new content…

1
How Jess Fiaschetti & OutsidePR Help Outdoor Brands Succeed 57:48

4M ago57:48

57:48

Jess Fiaschetti is the President of OutsidePR, a boutique public relations firm specializing in the outdoor and endurance sport markets. They represent brands like HOKA, Cotopaxi, Red Bull, Wild Rye, Oiselle, Sun Valley Resort, among many others. We talk about OutsidePR's expansion to the Australian and New Zealand market, building long-term relati…

1
We Want to Hear From You for Season 2! 2:52

4M ago2:52

2:52

Thanks so much for being part of the Second Nature community. We can’t wait to hear from you! Fill out this form to start your submission to Second Nature: https://j09c5.app.link/kOYGSJD7XLb After you fill out the form, you'll receive questions based on the topics you chose, with details about how to submit your audio. At the end of this call for s…

1
Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports 1:02:04

4M ago1:02:04

1:02:04

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we talk about Strava jockeys, Courtney Dauwalter's signature shoe, the impact of the Olympic games on outdoor sports, and have a job of the week at the end. As usual we finish with Brand, Product, Content …

1
How Ian Gates Helps Outdoor Brands Protect Intellectual Property 1:03:26

4M ago1:03:26

1:03:26

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we speak with Ian Gates from KRDG Law, an intellectual property law firm based in Portland, OR that works with many outdoor brands to navigate the trademark and patent process, protecting their IP in the m…

1
Ultrarunning Magazine Acquisition & HOKA's Massive Quarter 56:53

4M ago56:53

56:53

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Steep Life Media's recent acquisition of Ultrarunning Magazine, a recent NYT article about the thriving world of niche print outdoor magazines, and the massive earnings announcement from HOKA an…

1
How Michael Brandt Built An Eight-Figure Ketone Empire 1:12:58

4M ago1:12:58

1:12:58

Michael Brandt is the Co-Founder and CEO of Ketone IQ -- a cutting edge ketone supplement that has become incredibly popular in the world of endurance sport and has grown into an eight figure business. Michael is also a passionate athlete, 2:40 marathoner, and computer scientist who synthesizes all his life experience into his business career. Keto…

1
Renegade Running, Nike’s Olympic Ad, & Super Rider’s International Expansion 54:40

4M ago54:40

54:40

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Renegade Running's expansion to SoCal, Nike's new Olympic ad spot, & Super Rider's expansion into the chinese MTB market. We also discuss a couple open roles at Red Bull and lululemon. As usual …

1
How Brendan Madigan builds community through outdoor retail & events 1:13:07

4M ago1:13:07

1:13:07

Brendan Madigan wears a lot of hats in the outdoor industry. He's the owner of Alpenglow Sports, an outdoor specialty retailer in Tahoe City, CA, and the Race Director of Broken Arrow, one of the biggest trail races in North America. Brendan is also a partner of TrailCon, the trail running conference we've discussed on the podcast many times. Topic…

1
Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy 1:00:37

4M ago1:00:37

1:00:37

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Canyon Bicycles and their recently announced partnership with LeBron James. Then we talk about Aaron's recent trip to Red Bull HQ and some learnings from the visit. We discuss a big open role in…

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