show episodes
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
BreakNorth is een hiphop radio programma uit de stad Groningen. Weekelijks vertellen Michael Kenton, DJ Lowpro & Promario wat er allemaal afspeelt in de hiphop culture, denk aan muziek, events en nieuws. Daarnaast komen ook hiphop peeps langs om hun event, muziek of movement te promoten. voor meer info ga je naar www.breaknorth.nl
 
De Delftse concertorganisator MOJO bestaat 50 jaar. Om dat te vieren is er een boek verschenen. Omdat er veel meer te vertellen is dan er in het boek paste, is er ook deze serie podcasts. Michiel Veenstra spreekt met verschillende medewerkers van MOJO over hun vak en hoe dat zich in die 50 jaar heeft ontwikkeld. Een leuk en leerzaam backstage inzicht over wat er zoal komt kijken bij het organiseren van concerten en festivals. Hoe is Mojo ontstaan? Hoe boek je eigenlijk een band? Wat zijn die ...
 
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show series
 
In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your cont…
 
Deze zomer hoor je heel veel livemuziek in Co Live! Co de Kloet neemt je mee op reis door Europa met concerten van de European Broadcasting Union. En in het tweede uur draait hij zijn favoriete live albums in de "Co Live Life Favorites". In deze aflevering muziek van het Mathias Eick Quintet en van het Nederlandse trio The Preacher Men.…
 
In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing. LinkedIn Jack Born: https…
 
Deze zomer hoor je heel veel livemuziek in Co Live! Co de Kloet neemt je mee op reis door Europa met concerten van de European Broadcasting Union. En in het tweede uur draait hij zijn favoriete live albums in de "Co Live Life Favorites". In deze aflevering muziek van het Avishai Cohen Trio, en van Billy Cobham en George Duke.…
 
Deze zomer hoor je heel veel livemuziek in Co Live! Co de Kloet neemt je mee op reis door Europa met concerten van de European Broadcasting Union. En in het tweede uur draait hij zijn favoriete live albums in de "Co Live Life Favorites". In deze aflevering muziek van het Benny Golson Quartet en Miles Davis.…
 
In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book. Lin…
 
A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. …
 
Dit weekend in Co Live aandacht voor festivals die wel doorgaan dit jaar. Co praat in dit kader met Michelle Wilderom van North Sea Round Town dat sinds een week in volle gang is. Ook blikken we vooruit op een kleinere versie van het North Sea Jazz Festival. Volgend weekend in Rotterdam. En natuurlijk weer veel nieuwe muziek en vinyl.…
 
In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C. The following topics are covered: Differences in B2B and B2C social media management Social media management software…
 
In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select t…
 
In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and p…
 
In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights: Learning when starting a marketing department from scratch What is funnel marketing? How to measure funnel co…
 
"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are…
 
Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different. But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Lega…
 
Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.…
 
According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools. During the chat we discuss the following topics:…
 
In deze aflevering praat Co met pianist Christian Pabst over zijn nieuwe album Balbec. Ook praat hij met Jop Verberne van United Independent Music Agencies over de 'Groene Rider', een nieuw initiatief om het touren duurzamer te maken. Verder hoor je live opnames van saxofonist Johnny Griffin. En natuurlijk weer veel nieuwe muziek en vinyl.…
 
Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob …
 
In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide. Alex has a load of experience in the B2B marketing-field and explains some differe…
 
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