This podcast helps build your mental toughness and fortify the mindset necessary to create a fitness lifestyle. Fitness should not be a disconnected element of our existence. It should be an integrated factor that helps us live life to the max. This podcast is for developing the mindset you need to win at fitness and at life. Fitness fuels life. What fitness habits do the fit and lean use? Tune in!
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Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
Marcia Hylton, Marketing Strategist
Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your ...
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Smart UX, Smart Business: Don Hill's Guide to Customer-Centric Strategies
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28:00
Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence. Don explores the nuanc…
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Your Black Friday Sales Blueprint: 🛒 Unlock Your Sales Strategy by Answering These Questions ☃️
13:54
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13:54
Get ahead of your competitors with a strategic plan for your Black Friday sales. In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning. Discover how the right questions can sharpen your focus, drive team accountability, an…
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This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process. As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales. Tailored for marketers and small business owners, we share actionable insights to tr…
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Crafting Words That Drive Action And Inspire Trust — with guest Jessica Johns-Pool ✍️
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42:27
In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings a unique blend of experience. As a deadline-driven content master, Jessica has honed her skills in everyth…
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As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope. Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine y…
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Your Blueprint for Exceptional Holiday Sales: Building Your Best Marketing Plan for the Holiday Season ☃️
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Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!" As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strat…
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Unlocking the Buyer's Mind Podcast: Season 2 Promo Support the show Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free…
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Decoding Marketing Strategies: Key Takeaways from Season One
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10:16
Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared. Reflecting on the importance of each topic, from crafting a unique value proposition to harnessing the power of data for advertising, Marcia delves into her motivation b…
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Ad-ventures in DIY Marketing: Strategic Advertising for Small Business Marketing 💥
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16:55
In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded s…
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From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯
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13:45
Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a s…
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What do booties have to do with confidence? If you ask me, a LOT. How did booties boost my confidence to point of becoming someone who is no longer trapped by fears of what others think? Here’s how it all started. Tune in to find out!
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5 Benefits That Make It Impossible To Fail On Your Fitness Journey
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14:50
I promise you that if you have all 5 of these benefits in your fitness agenda, you will NOT fail. There is no way you won’t be able to get in your best shape with these 5 benefits. What can you do to get them? It’s real simple. You can do it as soon as TODAY. Tune in to find out! And if your core needs a tune up, join my FREE 5-Day virtual 360 CORE…
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How Brushing Your Teeth Can Lead To Weight Loss
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10:22
There’s nothing more routine than brushing your teeth. Yet, many people still struggle with the ability to lose weight. How do these two relate? And is it really possible to lose weight by brushing your teeth? Tune in to find out! Sick of poor posture? Want a stronger core? FREE 5-day virtual fitness challenge. Register here. http://bit.ly/360-core…
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The Ice Cube & Your Body
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12:17
What does an ice cube, your body, and your fitness have to do with your goals and why you haven’t reached them yet? Everything!! Understand this one concept, and I promise you your fitness journey will never be the same! Tune in to find out why! FREE 5-Day 360 CORE Intensive virtual challenge... http://bit.ly/360-core…
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And I promise you, it’s not what you’re thinking... you can’t help what you crave. But what you’re really craving is not what you think. What are you really craving then when your favorite meal is delivered to you or you grab your favorite snack out the pantry? Tune in to find out!
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The most basic function of our existence as humans is to find food to satisfy our hunger. It’s so common, you probably never even stopped to consider this one thing when sitting down to eat. At your next meal, try this ONE thing to get to the bottom of why you’re struggling to get in shape. What one thing though?! Tune in to find out! Go here: http…
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You’re probably struggling to get in shape because of this one thing. You’ve got the basics already—a goal to reach, the desire to win, workouts and diets, yet you struggle mightily every year with your fitness. Let’s change that today with this one POWERFUL thing...tune in to discover it!
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How do you get out of the failing habit of DENYING yourself of things you enjoy doing? This time of year, you’re probably repeating the same pattern from last year and denying yourself of all types of foods and activities to get in shape. But what if you tried THIS instead? Tune in to find out this simple yet powerful shift that eliminates the need…
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10 Steps To Conquering Your Goals
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21:14
If only there was a proven system to help you succeed in your goals. Fortunately, there is! These 10 steps will ensure you not only meet and beat your goals, but CRUSH them! And while each step is important, there is one step that is the MOST IMPORTANT. Which one? Tune in to find out! http://bit.ly/best-life-workbook…
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Have You Looked Through This Type Of Window Before?
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10:52
One year from today will be remarkable for you. Why? Because of all you will accomplish between today and then. However, the key to making the changes you wanna see and crushing those goals you have is to do this one powerful tactic to set yourself up for success so you can win. What tactic will make it happen for you? Tune in to find out! http://b…
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Live Your Best Life in 2021
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Happy New Years welcome! So much to unpack in this first episode of 2021. We talk Capitol riot, inauguration, and of course, fitness. There’s a lot happening but if you wanna know how to meet, beat, and crush your fitness goals this year, you’ll want to tune in. What’s the link between your goals and that puzzle you got for Christmas? Tune in now t…
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America Is In A Narcissistic Relationship With Its President
19:53
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Sadly, many citizens will not wake up in time. Here’s how to examine yourself, your vote, and your own relationship to understand if you’re in a toxic, manipulative relationship.
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If meals were a matter of life or death, would you make the right decision? The “anti-diet” is the best approach for your best body and it’s all about eating based on what you need. How do you do this?? Tune in to find out!
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5 Types Of Overeating & How To Avoid Them
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11:29
Ever struggled with one of these top 5 reasons for overeating? Possibly so. It’s best to deal with your struggle area in piece rather than all at once. Which do you struggle with most? Use these strategies to overcome and avoid them so you don’t overeat. What’s the best one for YOU? Tune in to find out!…
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Become a master of this, and your confidence will soar and you will become great at whatever you put your mind too. Kobe believed in it. What about YOU? Tune in to find out the one thing you need to master if you want massive success and a boost in your confidence.
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Every challenge you take on and beat will boost your confidence every single time. Many times, you lack confidence because you don’t go for enough new challenges. How can the right challenge boost your confidence? And what all do you need to actually beat yourself challenges? Tune in to find out!
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Stop wasting your energy trying to control this. It won’t work. Ever. If you can grasp this, you can drastically improve your success in life and fitness and your ability to WIN. What is this one thing? Tune in to find out!
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Negative voices and thoughts will forever rob you of a high quality life... it happens to us all from time to time. But you can’t let them live and grow. How to defeat those voices and thoughts? Tune in to find out.
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What can pizza show you about calorie burn? How can you go about losing 1lb a week? Is that even possible?! These questions and more are revealed I today’s episode. So tune in!
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One Powerful Predictor Of Success
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13:28
How do you ensure seeing your project, habit, and goals through to success? By adopting the GROWTH MINDSET. It’s critical to your success. Your dreams will DIE without it. So how do you build and maintain a growth mindset? Tune in to find out!
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Rockstar Advice For A Rockstar Body
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14:42
Getting back into action post pandemic is a challenge. Daily habits have been thrown off and our productivity has largely been altered if not disrupted altogether. Here’s a short list of the best 5 habits to incorporate into your daily life as everyone gets back to a new level of normal. There are many lists of the best habits for success—as many a…
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Your False Narrative & How It Will Make Or Break You
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14:38
Your narrative is a story you tell yourself that affects how you think, believe, and act. The narrative you tell yourself is what is holding you back in your fitness, even in life, and even now with all the chaos around the world. How to overcome and change your narrative so you can change your body and get more out of life? Tune in to find out!!…
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Ever been on a first date that turned into magic? You may even have been a bit uneasy about the idea at first, but eventually you grew to love this person? Yeah, on this episode, you’ll be introduced to quite a different lover than you’d expect. But this makes it all the more magical. Who is this Shakespearean lover? Tune in to find out!…
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Backstory of my Rockstar Body
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17:38
Everett gets real personal and vulnerable for those interested in how he became what he is today. He didn’t always have a great physique, or confidence. He didn’t always know which way to go or even love fitness to the extent he does now. He’s had some highs and many lows. From losing both jobs in one weekend in 2006 to wondering if he had any valu…
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Why Kobe Bryant’s Death Hit Me So Hard
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14:40
The death of Kobe Bryant has shook the nation, and the world, to its core. It has been an awfully painful reminder of the frailty of life. In the wake of this shocking tragedy, it is time to mourn and grieve, but it’s also a time to prioritize what and who is important to you. Today, Everett shares his pain and thoughts surrounding this death of a …
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Until you do this one thing, you’ll never get the body you want
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17:24
It’s really quite simple. But at the same, it’s not that simple. But if you focus on doing just this one thing in 2020, you’ll make leaps and strides in your fitness over the next year. What is this one thing? Tune in to find out! Visit trainlikethegenius.com
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2 Obvious Reasons You Can’t Reach Your Fitness Goals
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17:25
No one likes to admit when they’re falling short. Especially when the key to winning is really in your hand. Every person that’s ever lost any weight or had any success with fitness has done so because they have these 2 critical pieces. These pieces are so vital that without them, you will forever be stuck and never get the results you want. What a…
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Today, you’ve gotta choose your hard. Fitness is really all about taking control of how you live your life. Because life will either be hard now, or harder later. In this episode, Everett helps you make sense of this challenge so you can be better now. Today. How do you choose your hard and succeed? Tune in to find out!…
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Your Best Body Ever (step by step plan)
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25:34
How to get your best body? What's the best formula for this? Is there a framework to make it happen? Yes indeed! Everett shares simple, yet super effective, strategies to get your rockstar body. Tune in and take notes! Visit trainlikethegenius.com
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The Silent Killer of Your Fitness Dreams
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16:37
Everett shares this one thing that is silently killing your fitness dreams and your ability to get into your best shape. If you don't fix this one thing, you'll NEVER get your dream body or have the success in your health and fitness that you desire. What is this ONE thing? Tune in to find out! Visit trainlikethegenius.com…
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Your Body Type Is Not A Life Sentence
23:08
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23:08
You've heard all the excuses of obesity and why you're not in shape. You've probably made some yourself. But on this episode, Everett shares POWERFUL insight as to how to overcome even the longest odds--even genetic factors--to become your fittest yet. You've been stuck and frustrated by your weight, your appearance, your lack of fitness for all th…
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What's Lifestyle Got To Do With It?
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18:36
Everett shares simple insights to creating and maintaining a fitness lifestyle. That's the key to your ideal weight and lasting fitness. How can you create a lifestyle of fitness even when you have an overbearing workload, energetic kids and a bustling family life? Tune in to find out! Visit trainlikethegenius.com…
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Your Missing Link To Motivation
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18:19
Everett shares some scientific insight to building motivation into your goals. Many get stuck or give up because they lack motivation and can't get past early challenges. This episode helps you understand the only 2 motivating factors that have ever been known to work in human history. What are they? How can you achieve maximum motivation for your …
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How To Give Up Your Old Body For A New One
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21:40
Everett shares key tactics to shed your old body and old habits and exchange for a new body and new lifestyle. Nothing is new in today's world. It's all about YOU. What will you do to make your dream body a reality? How can you make your Rockstar body a reality? Tune in to find out! Visit trainlikethegenius.com…
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What You Put Off Today Will Be Worse Tomorrow
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13:20
What's that one thing you've endlessly put off, promising yourself you would do at some point? Whatever it is, let's get to it! Everett shares how being a kid started him down a path of bad habits. But as an adult, he has changed them and can now enjoy a life of health and fitness as a result. And it's very likely you are frustrated with your fitne…
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Boost Your Fitness With Your Most Basic Human Function
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11:34
Everett is back sharing with you how to add running into your life to improve your overall fitness. It is indeed the most basic human function and an incredible way to improve your fitness and conditioning. How can you benefit from your most basic human function and boost your fitness? Tune in to find out!…
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Let The Spartan Games Begin! How To Create Your Spartan Body
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12:41
It's almost race time! The running season is here and Everett shares how to create your best body. Take a look at Greek history. You will notice powerful, fit physiques that were the desire of everybody. How can you make that happen today? How can you create your own Spartan body even if you don't care to run a race? Tune in to find out!…
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Excuses Or Results? You Can't Have Both...
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12:38
Everett inspires you to get results instead of make excuses. Because you can't have both. So how do you get the results you truly desire? Tune in to find out!
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How To Eliminate Your Stressful Commute
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11:32
Everett shares how the decisions we make about work and home okay significant roles in our stress levels. Too much stress can greatly finish your quality of life. How to take the edge off and improve your own life? Tune in to find out!
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How To Recover From Injuries And Get Back To YOU…QUICKER
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17:56
Dealing with an injury can be devastating. Everett has had his share of them. In this episode, Everett shares what he's learned from his past injuries, including his most recent one, to help you get back to being YOU... QUICKER. How can you rebound from injury quicker, and even stronger, than before? Tune in to find out!…
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