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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
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show series
 
How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group. Your host Elias has an interview with and discusses these topics: How to perform marketing with a tig…
 
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and Nati…
 
Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing. In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of …
 
It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done! In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon …
 
B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events? In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alo…
 
2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective! In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and server…
 
People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectivel…
 
In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands. We discuss the following topics: Why a new platform for marketers Topics that are discussed…
 
Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself! We discuss the fo…
 
The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as b…
 
During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM! We discuss the following topics: Search visibility vs SEO and SEM How to improve your brand visibility in search Meas…
 
During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution We discuss the following topics: Privacy concerns A 30-minute setup How to start today Integrations into other tools How to get…
 
During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers? We discuss the following topics: What location data is and how it can be used Loc…
 
Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool? During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection.…
 
Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job! Katherine organized several events during 2020 and had …
 
In this podcast interview, Elias and Mark have a chat with Xenia Muntean, CEO and Founder at Planable.io. This is the first time we have a guest that is on the Forbes 30 Under 30 list! Xenia founded Planable in 2016, based on her own experiences (and frustrations) with social media platforms and the planning and workflows that are associated with t…
 
In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing about Oren's work is the fact that he both works at small start-ups and large multinationals (including Canon and Lenovo). This seems like a 'best-of-both-worl…
 
If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com. In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very …
 
The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a resul…
 
In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry. During the interview we discuss loads of topics, some of them include: Why PR is important in your marke…
 
Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with …
 
In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business,…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps: Formulate your national and international growth strategy based…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benef…
 
In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset. Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the a…
 
In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following …
 
In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so o…
 
In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more: The 7 principles of StoryBrand The picture of success …
 
In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google. During …
 
In this episode, Elias and Mark have an interview with Ellen Bark. She is the co-founder of Collider and has an extensive background in FMCG with companies including Heineken and SaraLee. Collider finds the very best startups to invest in and scale, bring their innovative tech to corporates and ultimately deliver investor returns. Topics covered in…
 
In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'. He has worked at Google for quite some time as UX Manager in the mobile optimization team. Topics covered in this podcast: How to optimize your mo…
 
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in the field of branding. Jan-Benedict is a keynote speaker, author of Retail Disruptors, Global Brand Strategy, Brand Breakout, and Private Label Strategy. During the chat, we talk about the relationship betwee…
 
In this episode, Elias and Mark have a chat with 2 experts in email marketing: Frank Strzyzewski and Menno Worst. Frank is the CEO of Xqueue, a German email expert company with clients including Lufthansa and Bosch. XQueue is an Email Service Provider (ESP) and their product is called Maileon. We also have Menno Worst in the chat, he's responsible …
 
For many marketers, Search Engine Optimization (SEO) is a black box. Everyone knows they should be doing something to improve their search rankings but it's hard to find out what exactly. Steve Wiideman (President of Wiideman Consulting Group) has been in SEO since 1998 and is a true expert. He has worked for tons of companies on SEO matters, inclu…
 
When you're a small business owner, it can be hard to compete with the large players. Especially online. During this podcast, Elias and Mark have an interview with Ross Jenkins, owner at DigitalME.cc. The podcast covers the following important topics (and more) for small business owners: The basics in email marketing: where to start The importance …
 
Organizing a successful webinar is hard. After listening to this podcast, it won't be hard for you anymore! During this podcast, Elias and Mark have an interview with Daan Schmidt, CEO at Schmidt Communications. Daan has cracked the code on how to organize a successful webinar. We've all been there; spending tons of time on organizing a webinar and…
 
As marketers, we're not talking to customers as much as we used to. There's an empathy gap between companies and customers. During this podcast, Elias and Mark have an interview with Michelle Huff, the CMO at UserTesting. We discuss how to bridge this gap, using marketing technology. Michelle has led different marketing teams at companies including…
 
*This episode is in Dutch* In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Hans Molenaar. Hij is directeur van de Beeckestijn Business School: het opleidingsinstituut voor online marketing, online communicatie & customer management en combineert strategie, theorie en praktijkkennis in kortdurende, praktische opleidingen…
 
In this episode, Elias a chat with Jake Braly, VP of marketing at Highspot. Jake has an extensive background at both corporate companies and start-ups. During the 2 years that he's been VP of marketing at Highspot now, the company tripled in size, from around 95 to 300 employees. Highspot is hot in the marketing technology space at the moment. Why …
 
In this episode, Elias and Mark have a chat with Thomas Plocher. He's a fractional CMO at Marketri and originates from Germany but has lived in several parts of the US many years now. He shares his experiences on a topic that pops up very often: how can marketing prove its value? As almost 30% of the marketing budget is used for Martech (source: Ga…
 
In this episode, Elias and Mark discuss a hot topic: sales & marketing alignment. Many marketers and sales professionals talk about the alignment between the departments. What does this look like in practice? In this 30 minute podcast, we talk about the actual structure companies can use when marketing and sales are adopting a marketing automation …
 
Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you'll first need to create a solid foundation of your segmentation in your marketing automation platform like Hubspot, Act-On, Marketo, Salesforce Pardot or Net-Results. During this podcast we help you in cr…
 
Warning: this podcast is not for you! In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast. Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing wa…
 
*This episode is in Dutch* In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Ivo Ouwerkerk. Hij is business coach voor tal van directeuren in het MKB en daarnaast schrijver. Dit doet hij vanuit zijn bedrijf: Bureau voor Anders Denken. In het gesprek gaat Ivo in op de rol die e-mailmarketing en L…
 
*This episode is in Dutch* In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Paul de Vries. Hij heeft dagelijks beroepsmatig te maken met verkopers en marketeers in de automotive. In het interview gaat Paul in op de samenwerking tussen marketing en sales binnen de automotive (automerken en hun d…
 
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