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Licht op Legal is de tweewekelijkse podcast van Van Benthem & Keulen met updates, do's en don'ts en praktijkvoorbeelden over dé belangrijkste juridische thema’s van dit moment pragmatisch vertaald naar de impact op jouw organisatie. Gebracht door Van Benthem & Keulens eigen experts. See acast.com/privacy for privacy and opt-out information.
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
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show series
 
In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C. The following topics are covered: Differences in B2B and B2C social media management Social media management software…
 
Dit is aflevering 38 van Licht op Legal. In deze aflevering bespreekt Jan Brölmann, partner en advocaat Information Technology bij Van Benthem & Keulen, het voorstel voor de Digital Services Act (DSA). De Digital Services Act is een voorstel van de Europese Commissie waarin regels zijn opgenomen die bijdragen aan de bestrijding van desinformatie en…
 
In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select t…
 
In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and p…
 
Dit is aflevering 37 van Licht op Legal. In deze aflevering gaat Frank Nowee, partner en advocaat Herstructurering & Insolventie bij Van Benthem & Keulen, in op de lessen die we kunnen trekken na vijf maanden Wet Homologatie Onderhands Akkoord (WHOA). De WHOA is op 1 januari 2021 in werking getreden en biedt de mogelijkheid voor het herstructureren…
 
In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights: Learning when starting a marketing department from scratch What is funnel marketing? How to measure funnel co…
 
"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are…
 
Dit is aflevering 36 van Licht op Legal. In deze aflevering gaat Frank Mulder, partner en advocaat bestuurs- en omgevingsrecht bij Van Benthem & Keulen, in op nadeelcompensatie. Als de omgevingswet in 2022 in werking treedt, heeft dit impact op nadeelcompensatie. In deze podcast bespreekt Frank wat er verandert met betrekking tot nadeelcompensatie …
 
Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different. But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Lega…
 
Dit is aflevering 35 van Licht op Legal. In deze aflevering gaat Walter Engelhart, partner en advocaat Aanbestedingsrecht bij Van Benthem & Keulen, in op aanbestedingen en raamovereenkomsten. Een aanbesteder sluit een raamovereenkomst wanneer hij weet dat er een vraag gaat komen, maar nog niet exact weet wanneer, hoe vaak en/of met welke omvang. In…
 
Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.…
 
According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools. During the chat we discuss the following topics:…
 
Licht op Legal: Nieuwe Europese Verordeningen Medische Hulpmiddelen (MDR & IVDR). Wat gaat er per 26 mei 2021 veranderen? Dit is aflevering 34 van Licht op Legal. In deze aflevering gaat Jonna De Clerck, advocaat bij Van Benthem & Keulen, in op de Europese Verordeningen voor Medische Hulpmiddelen en In-Vitrodiagnostica (MDR & IVDR). Per 26 mei 2021…
 
Dit is aflevering 33 van Licht op Legal. In deze aflevering gaat Gijs van Rooijen, advocaat Corporate/M&A bij Van Benthem & Keulen, in op distressed M&A. Als een bedrijf in financiële nood verkeert, kan een bedrijf verkocht en dus ook overgenomen worden. In zo’n situatie is er sprake van distressed M&A. In deze podcast bespreekt Gijs wat distressed…
 
Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob …
 
In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide. Alex has a load of experience in the B2B marketing-field and explains some differe…
 
When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distingu…
 
it is aflevering 32 van Licht op Legal. In deze aflevering bespreekt Mariël Vrielink, partner en notaris bij Van Benthem & Keulen, de Wet bestuur en toezicht rechtspersonen (WBTR) die per 1 juli 2021 in werking treedt. Mariël gaat in op de belangrijkste wijzigingen die de WBTR met zich meebrengt voor stichtingen, verenigingen, coöperaties en onderl…
 
In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys). Things we discuss: SEO and link building Link building tips & tricks Tools used for link building International link b…
 
CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future. Things we discuss: Use real-time data and insights for product innovation and ideas Practical exam…
 
Dit is aflevering 31 van Licht op Legal. In deze aflevering gaat Anne Haverkort, partner en advocaat Arbeidsrecht bij Van Benthem & Keulen, in op de Wet verbetering poortwachter en loonsancties door het UWV. Als werkgever ben je verplicht om het loon van zieke medewerkers twee jaar door te betalen. Zowel de werkgever als de medewerker zijn op grond…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Dit is aflevering 30 van Licht op Legal. In deze aflevering gaat Elze ‘t Hart, advocaat Information Technology en Privacy bij Van Benthem & Keulen, in op het boetebesluit van de Autoriteit Persoonsgegevens ('AP') van 11 februari 2021. De AP heeft een boete van €440.000,- opgelegd aan Stichting OLVG ('OLVG'), omdat OLVG onvoldoende beveiligingsmaatr…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Dit is aflevering 29 van Licht op Legal. In deze aflevering gaat Petra klein Gunnewiek, advocaat en partner Aansprakelijkheid & Verzekering en Zorg & Sociaal domein, in op werkgeversaansprakelijkheid. Petra bespreekt aan de hand van praktijkvoorbeelden wat werkgevers moeten doen om hun werknemers zo veilig mogelijk te laten werken. Ook gaat Petra i…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Dit is aflevering 28 van Licht op Legal. In deze aflevering gaat Mariska Nijenhof-Wolters, partner en advocaat Commercial Contracts & Dispute Resolution bij Van Benthem & Keulen, in op de Wet Franchise die per 1 januari 2021 in werking is getreden. Mariska gaat in deze podcast in op de verplichtingen die deze wet meebrengt voor zowel de franchisene…
 
Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is…
 
How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics: How t…
 
Dit is aflevering 27 van Licht op Legal. In deze aflevering gaat Anne Kusters, advocaat Aanbestedingsrecht bij Van Benthem & Keulen, in op de uitsluitingsgrond past performance. Anne bespreekt welke uitsluitingsgronden het aanbestedingsrecht kent, wanneer je te maken hebt met uitsluitingsgronden, wat dit betekent en waar je op moet letten. Daarnaas…
 
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and Nati…
 
Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing. In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of …
 
Dit is aflevering 26 van Licht op Legal. In deze aflevering gaat Merel Holtkamp, advocaat Omgevings- en Bestuursrecht bij Van Benthem & Keulen, in op het huidige bestemmingsplan en de veranderingen die komen als gevolg van de Omgevingswet die (zover nu bekend) per 1 januari 2022 in werking treedt. In deze podcast bespreekt Merel de huidige werking …
 
It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done! In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon …
 
Dit is aflevering 25 van Licht op Legal. In deze aflevering gaat Arno van Beurden, partner en advocaat Arbeidsrecht bij Van Benthem & Keulen, in op ontslag op staande voet. In deze podcast legt Arno uit wat ontslag op staande voet precies is. Daarnaast bespreekt hij wanneer en hoe je ontslag op staande voet kan en mag inzetten en geeft hij aan waar…
 
B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events? In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alo…
 
2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective! In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and server…
 
Dit is aflevering 24 van Licht op Legal. In deze aflevering gaat Marcel Ruygvoorn, partner en advocaat Commercial Contracting & Dispute Resolution bij Van Benthem & Keulen, in op de vraag: in hoeverre vormt de coronacrisis een onvoorziene omstandigheid waardoor onderhandelingen, ook nog in een ver gevorderd stadium, kunnen worden open- of afgebroke…
 
People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectivel…
 
Dit is aflevering 23 van Licht op Legal. In deze aflevering gaat Kirsten Maes, advocaat Aansprakelijkheids- en Contractenrecht bij Van Benthem & Keulen, in op haar proefschrift ‘secundaire aansprakelijkheid’, het onderwerp waarop zij op 30 oktober 2020 aan de Universiteit Utrecht promoveerde. Secundaire aansprakelijkheidsclaims (derde partij wordt …
 
In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands. We discuss the following topics: Why a new platform for marketers Topics that are discussed…
 
Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself! We discuss the fo…
 
The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as b…
 
Dit is aflevering 22 van Licht op Legal. In deze aflevering gaat Mathilde van Velzen-de Boer, advocaat omgevings- en bestuursrecht bij Van Benthem & Keulen, in op de Spoedwet aanpak stikstof (SAS) die per 1 januari 2020 is ingegaan. Het doel van die wet is de stikstofbelasting op Natura 2000-gebieden te verminderen, natuur te herstellen, en de toes…
 
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