Insights for Communicators, Interesting for All. 'Speaking of Media' – the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, hosted by former journalist turned corporate communicator, Keith Marnoch. If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to wi ...
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Want to create your own podcast? Learn from the producer of this podcast - Keith Marnoch. You need to know that, in a crowded podcast landscape, only about 20% of podcasts thrive long-term, with only 6% reaching 100 episodes. This episode that you are presently listening to is not there by a long shot. Still, thanks to our listeners who have stuck …
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Pandemic Protests & Leadership: Kym Geddes Coaches the Media Message
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The global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication …
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Satellite Radio Possibilities: with SiriusXM's Sarah Burke
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Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels. If …
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TSN's James Duthie: Canada's Best Sports Post
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In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada. Coincidentally I was working as a corporate communicator…
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Peter Mansbridge: 'Off the Record' Stories from a fascinating News career
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Peter Mansbridge worked at the CBC for more than 50 years including a long run as the television network’s Chief correspondent and lead news anchor until his departure in 2017. To this day he remains passionate about the public broadcaster and maintains a deep respect for the journalists there although he has also has thoughts about what was not wo…
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Leveraging Expert Commentary: with Carmi Levy, Technology Journalist
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Is there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals?? What is the value of expert commentary? … and is your organization poised to leverage …
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Front-Line Media Relations with Steve Kee
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Media Relations in its purest form really hasn’t changed much over time … Media relations is essentially the practice of promoting your story or defending your position with a third-party channel that has a wide audience that extends beyond your organization’s channels. What hasn’t changed is that developing professional relationships has always be…
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Pandemic Journalism: Graham Richardson on maintaining Quality & Scrutiny in the COVID era
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The Global Pandemic has affected us all … but perhaps nowhere has it been more obvious than through the channel where the stories about the pandemic have been shared – through broadcast news … But ….has the influence of this worldwide health crisis been a boom?? or a bust for television news? How crucial is local news in an era where seemingly larg…
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Politics & The Pandemic: How Vassy Kapelos Covers the Ottawa Bubble
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Learn more about Vassy Kapelos and CBC's Power & Politics, here: https://www.cbc.ca/news/politics/author/vassy-kapelos-1.4586663 YouTube: https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw Visit SPEAKING OF MEDIA on Facebook: https://www.facebook.com/MediaSpeaking Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook https://…
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Being interviewed for Local TV News; with Tara Overholt, CityTV Calgary
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A Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight… …but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic …
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Professional Approaches to Community Connections with Steve McAllister
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The responsibility and benefits of having professional relationships with media and the communities who support your organization are more important now than ever before … and it takes someone who has worked both sides of the media microphone to understand how to work those relationships. In this episode, Steve McAllister explains how building rela…
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Call-in Talk Radio: The Secret Sauce with Tom McConnell
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The magic of radio … do you know how to make the magic work for you or your organization ??? Tom McConnell is a radio call-in talk show host from Southern Ontario … and our guest … as he offers a ton of valuable insights and stories from his almost 20 years on the air In this episode, we will explore what communicators need to understand about the …
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Trailer – Speaking of Media Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me …
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Crisis Comms, Part 1: What PR Pro Bob Reid thinks of Your Biggest Comms Problems
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Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when …
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Crisis Comms, Part 2: What PR Pro Bob Reid thinks of Your Biggest Comms Problems
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Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when …
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Kevin Newman: A Network News Correspondent's Message to Communicators (Ep.3)
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Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media. Elements included in this episode: Kevin's early days in journalism. How accountability s…
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How to Land a Talk Radio Interview - with broadcaster Lisa Brandt
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Have you ever wondered what it takes to become a guest on a radio talk show? Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization? Elements included in this episode: *The importance of storytelling and why it should be uppermost in a communic…
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How to Kick-Start a 30-Year Media Career
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Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider and critique the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episod…
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