I was just like you. You have a business, but it’s not where you want it to be right? I was there for 9 years. I could only afford to pay myself $20-30k a year living in New York State. And that was only after the first 2 years of taking nothing out of the business. Maybe you have moderate success making $1k, $5k, or $15k a month in revenue from your business, but all of that goes back into the business right? But you know you can build something great. On this channel I will go to battle fo ...
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Running a marketing agency is obviously based on marketing strategy as a growth driver for businesses. But that are often gaps that don't allow marketing to work. In this video, I will talk about some of them. 🎧 RATHER WATCH? https://youtu.be/GMiADdPOlQs 💻 OR READ? https://jtimmerman.com/ 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/jt-linkedin-…
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What kind of businesses can you start with a 7k monthly marketing budget? In this video, we take a look at some business opportunities that you can invest in with just a small marketing budget. If you're curious about how to get started in business, this is a great place to start! 🎧 RATHER WATCH? https://youtu.be/r2qtPikDnsk 💻 CHECK OUT MY WEBSITE …
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If you're running a small business, marketing may not be the right strategy for you. In this video, I talk about three other strategies that might work better for your company. 🎧 RATHER WATCH? https://youtu.be/Igw4xwBsvoE 💻 CHECK OUT MY WEBSITE https://jtimmerman.com/ 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/jt-linkedin-01 Twitter: https://b…
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Warning: If Your Parents are on TikTok, Listen this Episode! | John Timmerman
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Is Facebook Dead? Will the same thing happen to TikTok? 🎧 RATHER WATCH? https://youtu.be/4sc4QZv7v1A 💻 OR READ? https://jtimmerman.com/ 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/jt-linkedin-01 Twitter: https://bit.ly/jt-twitter-01 Instagram: https://bit.ly/jt-insta-01 TikTok: https://bit.ly/jt-tiktok-01 #facebook #fb #socialmedia #influencers…
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On April 18, 2006, Marc Ecko won marketing. The case study might be old, but the lessons are gold! 🎧 RATHER WATCH? https://youtu.be/6g3gRfVT9uE Apple: https://apple.co/3uslOtD Spotify: https://spoti.fi/3NWfYsl Anchor Podcast: https://bit.ly/jt-podcast-01 💻 CHECK OUT MY WEBSITE https://jtimmerman.com/ 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/…
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What Made John D. Rockefeller The Richest Man In History? | John Timmerman
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I'll give you a hint. He would have a crown. 🎧 RATHER WATCH? https://youtu.be/D1hGRvDzhFo 💻 CHECK OUT MY WEBSITE https://jtimmerman.com/ 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/jt-linkedin-01 Twitter: https://bit.ly/jt-twitter-01 Instagram: https://bit.ly/jt-insta-01 TikTok: https://bit.ly/jt-tiktok-01 #performancemarketing #rockefeller #bu…
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How The Hustle Managed to Make Millions | John Timmerman
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I have a small crush on The Hustle, a daily email newsletter with over 2 million subscribers and sold to Hubspot for over $25 million. If you want to learn how to attract a loyal audience, watch this. 🎧 RATHER WATCH? https://youtu.be/Nyx6ZbqA68c 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/jt-linkedin-01 Twitter: https://bit.ly/jt-twitter-01 Ins…
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How to Make Billions From a Trend Business Idea | John Timmerman
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I made 4 tie dye shirts with my wife and kids the other day for free at the local library near our camp in the Adirondacks. Had no idea this industry is worth about $10 billion! 🎬 Make sure you like and subscribe to the channel for more videos like this! RATHER WATCH? https://youtu.be/xJT2l9uZmew 💻 CHECK OUT MY WEBSITE https://jtimmerman.com/ 🤳 LET…
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The Human Bees Agency Methodology: A Case Study | John Timmerman
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Human Bees is a bad ass staffing agency that figured out the recruiting industry sucked. So they fixed it. 🎧 RATHER WATCH? https://youtu.be/Nyx6ZbqA68c 🤳 LET'S TALK ON SOCIAL LinkedIn: https://bit.ly/jt-linkedin-01 Twitter: https://bit.ly/jt-twitter-01 Instagram: https://bit.ly/jt-insta-01 TikTok: https://bit.ly/jt-tiktok-01 DISCLAIMER: The informa…
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Unicorn Million Dollar Pool - Can You guess How Much It's Worth? | John Timmerman
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Have you ever been to a pool party and they have one of those giant inflatable unicorns floating in the pool? My 3-year old named our "Corn". Well, those generate north of $100 million in annual sales from what I can tell. Here is how. Make sure you like and subscribe to the channel for more videos like this! RATHER WATCH? John Timmerman:Unicorn Mi…
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Digital Marketing ROI Metrics to measure your business success | John Timmerman
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You've heard the saying ""you have to spend money to make money."" But what if you're not sure where to start or how to measure your return on investment (ROI)? It can be tough to know which marketing campaigns are worth investing in, and even tougher to track their success. Without knowing your ROI, it's difficult to determine whether a campaign w…
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Why do you need a content strategy for your ecommerce | John Timmerman
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Emily Weiss didn't set out to create a beauty empire. It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty. However, as the blog grew in popularity, she began to get requests from readers for product recommendations. That's when she had her lightbulb m…
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The importance of On-site search intent | John Timmerman
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Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone. A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be success…
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8 Crushing Mistakes B2B Companies Make When Marketing | John Timmerman
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B2B marketing can be a total bear to tackle. But B2B industry is typically behind it’s DTC counterparts when it comes to effective, future-proof marketing strategies. It's hard to know what works and what doesn't, and it seems like everyone is doing something different. In this video we talk about the 8 biggest mistakes companies make in their b2b …
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Social Commerce: How to sell on Social Media | John Timmerman
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It's hard to believe that social commerce is still a relatively new concept, but it is. Even though platforms like Instagram, Facebook, Snapchat, and Twitter have been around for years, brands are only just starting to realize the potential of selling products and services through these channels. If you're one of the brands that are still on the fe…
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A Guide to Affiliate Marketing | John Timmerman
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Affiliate marketing is one of the most effective ways to reach more customers and generate more revenue. It's a type of marketing where brands partner with creators, such as bloggers and social media influencers, to recommend products. This type of marketing is growing in popularity because it's a ""win-win-win"" for everyone involved. Consumers ge…
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The end of Third-party cookies: what to do? | John Timmerman
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As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). The point is, that it's the fuel that runs every successful business. It fuels every plan, action, and reaction that your team and your business make, just like oil-fueled every machine, factory, and vehicle…
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Benefits of an International SEO Strategy | John Timmerman
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Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce sales. The world is buying, and International SEO will position your business in search rankings and get …
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The Future of Digital Marketing: What to Expect in 2022 | by John Timmerman
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What will digital marketing look like in 2022? In this video, we take a look at some of the top digital marketing trends that are expected to dominate over the next few years. From AI to voice search, find out what you need to be prepared for! 🎧 Share if you think it's valuable and follow the podcast for more! 💻RATHER WATCH? Youtube - John Timmerma…
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17 steps to sell on Amazon | By John Timmerman
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Amazon was responsible for 83% of overall e-commerce growth in the United States in 2021. Holy c**p! This certainly backs up the statement that we are all just following Amazon around the internet (and probably should continue to do so unless you sell 🍺 or custom painted Nikes) At Good Monster we manage many Amazon accounts for everything from toot…
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“In whatever you do, you’re not going to stand out unless you think big and have ideas that are truly original. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.” —Sophia Amoruso, founder of Nasty Gal Do you find yourself looking at other people for approval, for inspiration, for validation? I've foun…
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Whether you like it or not, your brand has its place in a hierarchy among millions of other companies. The good news is you don't have to concern yourself with how high or low you are in this hierarchy. All you have to do is recognize and embrace it. If you don't, your brand's eCommerce revenue will continually drop 👎 This may be occurring for a mu…
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“I want every little girl who’s been told she’s bossy to be told again she has leadership skills.” — Sheryl Sandberg, COO at Facebook Dead on. All the daughters of the world - let's call them leaders, give them confidence, support their dreams and decisions. I get it, nobody likes to be told what to do, but let's reframe how we label and support gi…
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Growing your small business is hard. Competition is stiff, and there will be times you'll find yourself having to do everything just to stay afloat It just comes with the territory. But there are 3 specific areas you can focus on that will significantly impact how your small business grows. One of those areas is you Listen to this episode to learn …
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“Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” —Arianna Huffington, editor in chief of The Huffington Post We can't let fear paralyze us. Calculated risks and failures are a part of our lives. They are the parts we must embrace. They are the parts we have to learn from, ge…
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We don't give a sh!t about 99.9999% of the cold emails we get. So face it, most people don't care about your cold email either. It CAN work though. How? You have to understand someone's mindset when they open your cold email. It will NOT work if you go in firing off your sales pitch right off the bat. They don't need your sh!t. You have to catch th…
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"When a man gives his opinion, he’s a man. When a woman gives her opinion, she’s a bitch." - Bette Davis I'll say it again - women are more powerful than men. Negative opinions can be received in many forms. Feedback and opinions from males are excused when feedback and opinion from women are not. Let's talk about chicken sh*t men, too, while we ar…
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Are you using social proof to YOUR advantage? We are naturally drawn to and interested in what others are interested in. Lucky for you, you can make this happen for your brand with some creativity and effort. Pack your platform! Get creative with ways to show people that other people are loving your stuff - the social proof that they need to jump o…
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In the end, it’s not the years in your life that count. It’s the life in your years. -Abraham Lincoln Whatever it is that you are doing and spending your life doing, make sure it's making the impact you desire. Thrill-seeking, traveling, building communities - it's different for everyone, but the key here is that you have to inject the vigor into y…
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Join me in a quick case study on a 50-year-old brand coming out of nowhere to become a lifestyle brand that's everywhere. Traeger Grills focused on attaching their brand to the lifestyle that people want, specifically that their customers want. They locked arms with ambassadors in spaces they know their customers are interested in - like hunting, c…
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Life is really simple, but we insist on making it complicated. –Confucius Let's clear our minds and truly consider what it is that makes us happy. Life is simple. Do those things. We complicate our world and sometimes the voices and influences coming at us cloud our path to happiness. Boil it back down to simple. Make sure you like and follow this …
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When you want people to embrace your brand, what you are selling, what you are passionate about, you need to build a community. Sounds great. How do you do it? Listen to this podcast for my tips on four ways to build your brand's community. Be intentional and real. You have to stretch your reach beyond email, beyond a static social media post. Enjo…
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Very little is needed to make a happy life; it is all within yourself, in your way of thinking. -Marcus Aurelius We see external sources to find happiness all the time, but it's not the car or the house or the clothes. Everyone's source of happiness is different. And, that answer is the only one that matters. You do you. Find out the two reasons th…
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Bitcoin, Bitwage, Cryptocurrency, NFTs...say what now? Hey, we are all learning this stuff. Even if you don't use it yet, it's good to understand it because it's coming into marketing like a freight train. Let's nerd out a little and explore the things people are exchanging NFTs (Non-fungible Tokens) for, like digital Formula 1 cars and sneaker art…
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Life is not a problem to be solved, but a reality to be experienced. - Soren Kierkegaard Metaphorical firefighter - good skill to have, yes. But we have to be careful that putting out fires isn't the driving force of how we live our lives. Life is much more than seeing it through the lens of the problems there are to solve. Let love and relationshi…
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With one of the worst ROIs in modern marketing, why are people still using banner ads? They used to be useful, and they used to perform back in their day, but the tide has shifted. Nobody is clicking banner ads anymore. They interrupt your experience and end up annoying us most every time. It's on my list if I had to name the worst way to spend mar…
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The most important thing is to enjoy your life – to be happy – it’s all that matters. -Audrey Hepburn We get so wrapped up and have anxiety every day. Instead of worrying as much about the job you think you want, shift your thinking to focus on what you'll be proud of looking back on your life. Following a dream, spending time with the right people…
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Have you tackled your marketing strategy 2021 yet? As technology is making it easier to get digital marketing content out the door, expectations for high-production quality content is getting lower. This is great news for those of us working on marketing strategy for small businesses. Watch this video for tips on marketing strategies you can get st…
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Well-behaved women seldom make history." - Laurel Thatcher Ulrich We see females supporting each other in social groups, in business, even in the VC world. More of this!! Watch for my message to women on being bold. ▶️ Leave me a review if you like this podcast. 👀 RATHER WATCH THESE YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?…
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The quickest way to grow your brand - content creation. This doesn't mean you have to love or feel natural being on every single social media platform. I get it, but what you should do is choose at least 1 or 2 and own those. LinkedIn or Clubhouse? Awesome. Instagram and YouTube? Go for it. Enjoy this podcast exploring how to embrace creating conte…
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“You don't try to build a wall. You don't set out to build a wall. If you don't say I'm going to build the biggest wall. It's ever been built. You say I'm going to lay this brick as perfectly as a brick can be laid and you do that every single day and soon you have a wall. It's difficult to take this first step. When you look at how big the task is…
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Let's talk about a marketing funnel explanation you can sink your teeth into. From headlines to copy to clickable actions for your customers to take, you need to be purposeful in leading with marketing funnel brand awareness. Progressing your customer or prospect through a funnel won't happen by accident. Set your marketing funnel goals and execute…
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"Success isn't about how much money you make, it's about the difference you make in people's lives." Michelle Obama This rings true from my personal experience, when I was younger, I was so focused on making money. What I saw was that impacting my team and seeing them grow personally was worth more than the money coming in. Leading other people suc…
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Don't sleep on Clubhouse. It's one of the newest shiny objects that we are loving and think you should be in the know. I'll tell you the 411 on why Clubhouse is valuable to you. You can tap into the real-time content to discuss, observe, raise your hand to ask questions, or duck out. It's a networking jackpot. Hit me up (JohnTimmerman) when you get…
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"Where there is love there is life". Mahatma Gandhi It's a success-driven hard-charging world out there. With all the negativity in the world, it can be tough to let the light and love shine on us. Gandhi reminds us that happiness and love are necessary - that love is the basis of life. So simple and such a powerful perspective to own. To hear more…
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LinkedIn is THE place to go. Let's talk about making it work for you, whether you are a founder, hiring manager, contractor, director - you name it. Your LinkedIn profile needs some attention, and I'll give you tips on how to optimize it and include what people want to see. And, we'll look at how to embrace the CONNECT button. So grab your engageme…
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"Happy are those who dream dreams and are ready to pay the price to make them come true." - Tupac Shakur Even from the grave, his quotes share insight that is relevant today. Those who dream and are willing to take the gut punches to do what it takes to get there are the winners. Starting a business is a good way for people to get creative to reali…
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Business leaders - your choices are to embrace change or die off. 2020 taught us that. We were forced to change to survive. In this episode, we'll talk about examples of how we've had to make it work as owners and managers. Travel effectively stopped, while video conferencing went up, and the restaurant industry took a crash course in how to adapt.…
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“Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." - Steve Jobs Finding the confidence to do what you know is right for you is SO hard. Some of us are born with that ability (and can start businesses like Apple), and some have to work really hard to find…
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There's no silver bullet on an easy, fast way to gain customers. But there are effective strategies you can start to amp up that pipeline NOW. Maybe your business was a little bit affected or crushed by the pandemic and you want to know how to get customers, hit the play button to discover new alternatives to get customers for your business. Let's …
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