In Season 2, Hans Demeyer shares inspiration with Marsha and John. They deep dive into topics covering Value communication with customers and the concept of Value Selling, rapport and connecting with people Hans is an experienced Sales person, Entrepreneur, author,, Keynote speaker, Master NLP practitioner and multi-passionate, with international experience for companies including Microsoft Europe, Bechtle Europe, HP, KPN Nederland, Swiss Telecom, … Hans Demeyer deelt inspiratie en ervaring ...
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Interviews with marketing thought leaders about Brand & Demand
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Our listeners sent a lot of questions about who Marsha and John are.So in this podcast, I invited them to tell the stories of their lives and what brought them to The house of Coaching.Enjoy their inspiring stories and visit www.thehouseofcoaching.com
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The undisputable value of NLP
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This episode offers a deep dive into the world of Neuro-Linguistic Programming (NLP) based on insights from Richard Bandler, a co-creator of NLP. NLP is about understanding how the human brain learns and using that knowledge to teach people how to use their brains more effectively. Most people don’t actively and deliberately use their brains, leadi…
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Inside the brains of Harris and Trump
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Shownotes Podcast Episode: Thinking Styles and Meta-Programs This episode is about thinking styles and meta-programs, and how these influence our behavior and reactions.We will discuss examples of how different thinking styles lead to different reactions in the same situation. Central themes:What are thinking styles and meta-programs?* Thinking sty…
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Show Notes for Deep Dive on Situational Mastery The sources provided discuss nine steps to achieving “Situational Mastery,” a concept described as the ability to access and leverage the most appropriate resources in any given situation to reach a goal, while respecting all elements of the ecosystem. The sources utilize a metaphor of oceans, ships, …
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Public speaking challenges and how to deal with them
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Podcast Notes: Tips for Natural Presentation While Maintaining Structure These notes contain tips for presenters who want to find a balance between natural flow and a clear structure. Two approaches are discussed: During the presentation: These tips will help you stay flexible during your presentation while keeping the main thread. Preparation: You…
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A colony of 7 cats, with 6 sharing the same mother but different fathers, offers unique insights into cat social dynamics. What makes this case particularly interesting is the stark contrast between the extremely shy mother cat and her socialized offspring. The mother, a true ‘community cat’, demonstrated remarkable survival instincts - escaping fr…
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How to conduct constructive and inspiring meetings
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Episode Description: In this episode, we delve into effective strategies for conducting meetings with potential new customers. By establishing clear rules and expectations, actively listening, and engaging in collaborative dialogue, you can create a productive environment that fosters mutual understanding and sets the stage for successful outcomes.…
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Who are you dealing with?
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In this episode, John and Marsha dive into the fascinating world of personality profiles and how they influence communication in sales. Whether you’re dealing with a decision-maker, a detail-oriented analyst, or an innovative visionary, knowing how different personalities react to conversations can make all the difference in building rapport and cl…
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This podcast dives into an overview of value selling techniques. Value selling is an approach that focuses on selling value rather than just products or services. The goal is to help customers see the value of solutions in relation to their specific needs and challenges.Some of the key techniques include:● Open-ended questions: These questions enco…
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An in-depth overview of generative AI, its applications, and the role of AI copilots in enhancing business operations. It also includes practical tips for using AI effectively and securely.About the Author: Hans Demeyer is an expert in AI, technology, and communication, with extensive experience in NLP and sales techniques. He focuses on integratin…
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De muziek van een value conversation
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In aflevering 7 heb ik het over inhoud vs proces, emo vs ratio en aan het einde deel ik een zéér waardevolle tip die je ongetwijfeld vanaf nu altijd zal gebruiken. Enjoy
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Hoe blijf je in controle tijdens een conversatie of tijdens een verkoopsproces. In deze podcast deelt Hans tips en concrete handvaten om controle te houden en doeltreffend te communiceren.Geef zeker een like, deel en neem een abonnement op de podcast. Zo krijg je alle nieuwe episodes automatisch voorgeschoteld. Dank je…
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Over Rapport en het Business Model Canvas
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In episode 5 gaat het over hoe je rapport bewust kan bouwen en inzetten in gesprekken die moeilijk lijken te verlopen. In deel 2 belichten we de eerste 2 van 5 stappen in value selling enstaan we stil bij het Business Model Canvas als nog een interessant frame om gesprekken met klanten te sturen in de gewenste richting…
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Value Selling Vs Traditionele Verkoop
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Wat is nu precies het verschil tussen “Value selling” en traditionele verkoop? Waar kan een organisatie rekening mee houden wanneer ze hun sales teams richting Value selling willen laten evolueren? Hans deelt in deze podcast antwoorden en inspiratie rond de vragen hierboven. Heb jezelf een vraag, stuur ze me en ik neem ze graag mee in een volgende …
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Scoren met het SCORE model
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Over problemen en pijnpunten praten maakt niemand gelukkig.SCOREN met de SCORE methode, een framework waarmee je je klant optimaal kan begeleiden op weg naar de gewenste uitkomst. Hans Demeyer inspireert 21ste century sales professionals met verhalen en concrete handvaten die interacties met klanten en prospecten naar een volgende niveau tillen. Da…
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Betere vragen stellen met het P3RAC model
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De realiteit van je klant goed begrijpen is noodzakelijk om value voor die klant te kunnen bieden. Het P3RAC model met zijn 6 niveaus is een schitterend handvat om gerichte vragen te stellen en waardevolle informatie te krijgen. Hans Demeyer inspireert 21ste century sales professionals met verhalen en concrete handvaten die interacties met klanten …
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Verhalen over Value Selling & story telling
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Introductie en enkele verhalen rond Value seling vs traditionele verkoop.Hans Demeyer inspireert 21ste century sales professionals met verhalen en concrete handvaten die interacties met klanten en prospecten naar een volgende niveau tillen. Dank voor een like, een comment en een share :)
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Interview door 'Marketeers in de Tuin'
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Mark en Diederik worden geinterviewd door Bart van der Meeren en Tobias Pasma van 'Marketeers in de Tuin'
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Interview with Ferdinand Goetzen: Chief Growth Officer - Recruitee - “For every great agency, there are probably 100 mediocre ones”
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Englishman Ferdinand moved to Hungary with his parents at a young age, not being able to speak the language he focussed on teaching himself programming and digital marketing. He then continued to work at small agencies and was able to explore the startup industry until he landed a job at Recruitee, a small, Amsterdam based, 12 person recruitment Sa…
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Interview met Rodger Beekman Chief Experience PwC
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Rodger Beekman Chief Experience : PWC “Het is eigenlijk onmogelijk om alle expertise om een merk te helpen op het hoogste niveau in huis te hebben.” De vraag mbt het waarborgen van business, waar PwC van oudsher in gespecialiseerd is, is aan het veranderen van puur financieel naar andere menselijke en creatieve vakgebieden. Sinds 3 jaar staat in Am…
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Interview with Mark Appel: "The only thing left for external agencies is to bridge the gap between brand and demand."
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Mark Appel, marketing director of Exact has been responsible for the digital transformation of the entire marketing stack of both main business units of Exact. Growing it internationally from 50.000 licenses to 400.000 subscription users, more then 85% of which are new users. introducing social media marketing, CRM, display and SEA to the company a…
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Interview met Luc van Emmerik - head of international expansion - Felyx
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Agencies of the future should offer all the support that a young company needs. At Foodora, a food delivery service, Rik van Emmerik experienced their growth from day one to their exchange listing. A giant leap with lots of learnings to share. Het had the budgets and balls to cover the whole city in pink for a bit of brand awareness. He now works a…
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Interview with Roman Stikkelorum, co-founder of Vruchtvlees
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Vruchtvlees, not the usual Amsterdam showpony Vruchtvlees is one of the Netherlands' most successful digital design agencies and awarded as European Agency of the Year. During their studies, the three of them already started their agency because there was too little attention for digital in class. Founded in the Dutch design tradition and trained b…
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Interview with Ward Cuiper, former strategist of Dawn, Virtue & Mindshare
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Independence is the most important asset for the agency of the future Ward Cuiper is a Creative Strategist. He taught himself social media marketing and subsequently gained experience at renowned advertising, content and media agencies such as Dawn and Mindshare. According to Ward there is a big gap between traditional creative agencies, media agen…
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Interview with Max de Vries, influencer-innovator and founder of The Rong Agency
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Influencers are the agencies of the future In our first Agency of the Future podcast, we sat down with influencer-innovator and founder of The Rong Agency, Max De Vries. Max has a laundry list of experience. He is responsible for making the first branded content series in NL, helped to kickstart Virtue - the agency created by Vice - in the Netherla…
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