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Building an Indie Business

Alex and guest host Mari Summers

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Wekelijks
 
Hi, I'm Alex, known as supremerumham on the internet. On this podcast, I will be documenting the process of building http://convertifyapps.com Using this podcast I hope to educate as many people as possible on web development, indie maker culture, and many other things.
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Indie Business Club

Mel Barfield & Ben McKinney

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Maandelijks+
 
A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries. barfieldandmckinney.substack.com
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Indie Brand Builder: how to build a successful business online

Dan Chadney: Creative entrepreneur, Online Business and SEO Expert, Blogger

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Maandelijks
 
Each week we interview successful entrepreneurs and industry experts while reflecting on our own experience building e-commerce brands. Topics include selling consumer products wholesale, SEO, e-commerce, marketing, and business management. Whether you’re just getting started in developing a consumer product-based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at indiebrandbuilder.com.
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Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit. In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share th…
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Today’s episode is called You’re The Voice, and we talk about what tone of voice is, why it’s important to you and your business, and how to get in touch with your own unique verbal identity. It’s a bit of a high-pressure episode because we both offer tone of voice work in our businesses (me as a freelancer, Ben as part of Copy Or Die, the copywrit…
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As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must…
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Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback. If you’re looking for sustainable revenue…
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Welcome to the Indie Game Movement masterclass series! Today, we’re diving into the importance of player engagement and how it's crucial for the success of indie games. Our guest shares their approach to creating games that captivate players, exploring key engagement elements, player motivations, and strategies to measure and adapt. If you want to …
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Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or refine your approach, this epis…
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There’s so much tech around nowadays, it’s hard to know where to start. Today’s episode is called Plug In Baby, and we talk about which software we use in our own indie businesses. Safe to say, we aren’t the techiest of bros. Tetchiest, more like. We’ve got a voicenote from exec VA and all-round processes legend Jo Shock, who talks us through what …
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The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional P…
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Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driv…
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We met up in Norwich this week (thanks, half term) to plan out our upcoming episodes. We’ve got topics up to #20, but we always welcome suggestions. Themes include tone of voice (suggested by Amy Nolan), software, and copywriting (it’s probably about time). Today’s episode is called Somebody Told Me, and we talk about how inbound referrals can boos…
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What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to indu…
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Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact. Interested in getting valuable market and audience insigh…
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In this episode, I discuss the books I've been reading to get more views on Linkedin. I've started testing out some of the methods. I go over all the Linkedin posts so far Show Notes and Other Domains: smashingthemes.com camarofamily.com This podcast is proudly hosted on Caproni.fm. 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade …
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Hi, Mel here, Today’s episode is called Paranoid Android, and it’s all about AI. Specifically, generative AI. Even more specifically, the large language model (LLM) kind. Think ChatGPT and the suchlike. This one's a re-record because my mic - despite being plugged in and switched on - wasn't picked up by the software. Even though the software said …
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Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out. So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustain…
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In this episode, I discuss wanting to up the quality of the podcast and using the podcast to learn copywriting Show Notes and Other Domains: smashingthemes.com camarofamily.com This podcast is proudly hosted on Caproni.fm. 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on October 14, 2024…
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The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore …
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In this episode, I discuss wanting to buy 100 domains Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on October 7, 2024…
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Hallo, Ben here, Today’s episode is called Shiny Happy People, and it’s all about building a personal brand. Mel and I dig into what a personal brand actually is, and what having one might do for your business. Have you got a personal brand? Do you want one?? Do you need one??? In this show, we’ll ask and answer all those questions and more. As a s…
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Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectivel…
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Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all wh…
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Hi, Mel and Ben here, Today’s episode is called Chasing Rainbows, and it’s all about business planning. There’s a strong theme of “do as we say, not as we do” in this episode 🙃. We both tend to approach our business planning with the start point of, “how do we want our family life to look?” We both have young children and share school run duties wi…
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Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in…
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In this episode, I discuss the domains I have bought, why I bought them, their stats, and how many impressions they have so far Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly sup…
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With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive envir…
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In this episode, I discuss 60 days on Pinterest for wannadog.com Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on September …
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I’ve got a special guest co-host this time, because Ben’s been on paternity leave. This one’s called A Design For Life and features the lovely Dan Nelken. In this episode we talk about the importance of creating stuff for ourselves. It’s a long one, as we covered a lot of ground. Dan explains how adding structure into your routine can improve your …
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AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game…
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