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An iGaming Podcast that focuses on teaching the ins and outs of the industry. There’s not a lot of places to get inside info on the basic questions. What’s it like to work in iGaming? How do I launch and iGaming website? Is it expensive? What jobs are available? How does the technology all fit together? In The iGaming Experience, we’ll seek to answer all of these questions and more. We keep it casual, recording from the Zebra Studios in beautiful Podgorica, Montenegro. Join us as we collecti ...
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Welcome to iGaming Accent brought to you by SBC Eurasia, a bi-weekly podcast that brings you expert insights, industry trends, and deep discussions on the fast-paced world of iGaming and sports betting. Expect in-depth discussions, but also some fun, unexpected twists, because iGaming isn’t just business—it’s a dynamic, exciting world full of great stories.
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The iGaming Leader

Leo Judkins - Coach for iGaming Leaders

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The iGaming Leader Podcast with Leo Judkins uncovers the human side of the iGaming industry's most successful leaders. Join us as we explore the untold stories, challenges, and triumphs of the executives shaping one of the world's most dynamic sectors. Each week, we dive deep into conversations with C-suite leaders, founders, and directors from global betting firms and innovative startups. Our guests share their authentic journey to the top, revealing pivotal career moments, leadership philo ...
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Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of ...
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Diving into one of the critical components of an iGaming brand: the bonus engine. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why effective bonus engines are crucial for player acquisition, retention, and maximizing lifetime value. He covers the key aspects of a bonus engine, including triggers, conditions, rewards, restr…
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As iGaming Daily welcomes 2026, we’re taking the time to reflect on 2025's biggest and most talked-about industry stories. Continuing the series, SBC Media Manager Fernando Noodt is joined by Ana Maria Menezes, SBC Noticias Brasil Business Journalist, alongside SBC Noticias Brasil Business Journalist Elisa Marcante, as they discuss the key developm…
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In this episode of iGaming Accent, host Vakho Mdivani speaks with Anton Kaszubowski, a seasoned entrepreneur, investor, and founder of SBC Advisory. The discussion explores Anton’s extensive journey in the iGaming industry, from his early career in investment banking to building, scaling, and advising high-growth businesses. Anton has led and suppo…
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In this episode of the iGaming Leader Podcast, Leo sits down with veteran executive David McDowell, co-founder of FSB Technology and an early pioneer in the B2B platform space, to unpack the brutal reality of the 30-year entrepreneurial journey. David shares the truth about leadership burnout (it's the weight of the decisions, not the hours), the b…
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On this week’s episode of Footprints in the Market | Influencing iGaming, we’re excited to welcome Director of Marketing and PR for Cevro AI, Iris Den Boer. Iris and Digital Footprints Managing Director Sharon McFarlane sat down to discuss Iris's extensive journey in the iGaming industry, the innovative role of AI in customer support, and the chall…
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As iGaming Daily says goodbye to 2025, we’re taking the time to reflect on the year’s biggest and most talked-about industry stories. Continuing the series, SBC Media Manager Charlie Horner is joined by Jessica Welman, Managing Editor, alongside SBC Americas & Canadian Business Senior Journalist Tom Nightingale, as they discuss the explosive rise o…
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As iGaming Daily says goodbye to 2025, we’re taking the time to reflect on the year’s biggest and most talked-about industry stories. Continuing the series, SBC Media Manager Charlie Horner is joined by Joe Streeter, Editor at iGaming Expert, alongside iGaming Expert Business Journalist Christian Lee, as they discuss the most controversial sponsors…
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As iGaming Daily says goodbye to 2025, we’re taking the time to reflect on the year’s biggest and most talked-about industry stories. Continuing the series, SBC Media Manager Fernando Noodt is joined by Lucia Gando, Editor at SBC Noticias, alongside SBC Noticias Business Journalists Pedro Occhiuzzi and Damian Martinez, as they discuss the defining …
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In this episode of The iGaming Experience, host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide newcomers and even seasoned professionals with a comprehensive roadmap for their first 90 days in the iGaming industry. Bhatti elaborates on essential practices to transition from feeling overwhelmed to thriving in the secto…
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As iGaming Daily says goodbye to 2025, we’re taking the time to reflect on the year’s biggest and most talked-about industry stories. To kick off the series, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC News Senior Journalist Viktor Kayed to unpack the standout headlines from across the SBC News network, incl…
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In today’s episode of iGaming Daily, we’re bringing you a must-hear conference session straight from SBC Summit Lisbon 2025, taken from the powerful panel “Women in Tech, Gambling and Sports: The Glass Ceiling and Beyond,” where industry leaders unpack what real progress looks like for gender diversity in iGaming and what still stands in the way. T…
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In today’s episode of iGaming Daily, SEO expert Ivana Flynn is joined by Sean Bianco, Co-founder of Gain Changer, as the duo discuss the brutal reality of modern iGaming SEO, the rise of negative SEO warfare, and what affiliates must do to survive heading into 2026. Tune in to today’s episode to find out: Why Google core updates are wiping out iGam…
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In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Elisa Marcante and soon to be SBC Media Manager Ana Maria Menezes. As Ana teases her upcoming role within SBC, the trio unpack Brazil’s newly approved betting tax increase, its political implications, and what the changes could…
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In this episode of The iGaming Experience, host Sam Bhatti, broadcasting from Zebra Studios in Podgorica, Montenegro, delves into the essential components of successful iGaming operations: acquisition and retention. Sam explains the intricacies of obtaining new players and keeping them engaged, emphasizing that these two facets must work in harmony…
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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss ITV’s plans to expand its ITV Win platform with a new bingo and casino launch and whether the broadcaster can succeed in one of the UK gambling industry’s most competitive market…
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In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Finland’s landmark gambling reform, following the decisive parliamentary vote to end Veikkaus’ online monopoly and introduce a new licensing regime. Tune in to today’s episode …
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In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry. Tune in to today’s episode to find out: Optimove’s key highligh…
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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the growing threat of black market gambling, declining channelisation rates across Europe, and how the regulated industry must respond as it heads towards 2026. Tune in to today’…
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In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo delve into Underdog’s decision to exit sports betting and pivot entirely toward prediction markets. Tune in to today's episode to find out: • How Underdog’s brief sportsbook history unfolded and which states it operated in…
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Understanding the Flow of Money in iGaming In this episode of The iGaming Experience, host Sam Bhatti explains the intricate flow of money within the online sportsbook and casino industry, from player deposits to bet placements, and how operators earn revenue. Sam delves into the roles of payment providers, operator wallets, game providers, and the…
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and Business Journalist Conor Porter as the trio discuss Evoke’s surprise strategic review and what it could mean for the future of William Hill, 888, and the wider gambling industry. Tune in to today's episode to find out: What we …
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In this episode, host Vakho Mdivani engages with Dmitry Starostenkov, CEO of EvenBet Gaming, discussing the evolution of the iGaming industry over the past 20 years. They explore the impact of COVID-19 on player engagement, the importance of understanding diverse player demographics, and the balance between innovation and client satisfaction. Dimit…
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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into Estonia’s controversial decision to cut gambling licence taxes and what it means for the country’s ambitions to become Europe’s next major iGaming hub. Tune in to today’s epis…
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In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss why English football’s relationship with betting has returned to the spotlight following alleged scrutiny of Tony Bloom and the Starlizard syndicate. Tune in to today's episode to f…
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Sue Schneider, SBC Media Consultant and Co-founder of Defy the Odds, and Marc Ellinger, founding partner of Ellinger Bell law firm and a member of IMGL, as the trio discuss the long-awaited launch of legal sports betting in Missouri and the key questions shaping this…
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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo delve into Fanatics’ rapid and unexpected leap into prediction markets, exploring what its 10-state launch of Fanatics Markets means for the future of US sports wagering and the wider industry. Tune in to today’s episod…
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In this episode of 'The iGaming Experience,' host Sam Bhatti, recording from Zebra Studios in Podgorica, Montenegro, delves into effective strategies for navigating meetings in the fast-paced iGaming industry. Sam provides actionable advice on how to prepare for meetings, contribute meaningfully, and avoid common pitfalls. He emphasizes the unique …
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In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by Tomás García Botta, Attorney and partner at MF Estudio Abogados and member of IMGL as the duo discuss the realities, challenges, and evolving regulatory landscape of Argentina’s fast-moving iGaming market. Tune in to today’s episode to find out: How Argentina’s fragme…
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In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Ana Maria Menezes and special guest Kamilla Michiko Yazawa, Chief Compliance and Legal Officer at Vanguard Entretenimento Brasil, as the trio discuss how Brazil’s proposed tax increases could reshape the country’s newly regulat…
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In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Senior Journalist Conor Porter as the trio discuss New Zealand’s ambitious plan to overhaul its online gambling landscape and what the upcoming regulatory framework could mean for operators, consumers, and the wider A…
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In this episode of iGaming Leader, Leo sits down with William J. Pascrell III, “BP3”. He is a partner at Princeton Public Affairs Group and a driving force behind the legalisation of sports betting and online gaming in the United States. BP3 shares the unseen cost of bold bets: losing every major client when he onboarded PokerStars to help bring iG…
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the implications of the recent UK Budget on the gambling industry, the challenges operators now face with tax changes, and what this means for the sector’s competitive landscape mo…
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In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by his co-host Charlie Horner and SBC Noticias Business Journalist Damian Martinez as the trio discuss DraftKings’ new Spanish-language launch, the evolving Latin American gambling markets, and what these developments could mean for operators and players alike. Tune in …
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In this episode of The iGaming Experience, host Sam Bhatti discusses the pervasive issue of imposter syndrome within the iGaming industry. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why feelings of inadequacy and self-doubt are more pronounced in this field. He breaks down the various complex facets of iGaming, from prod…
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026. Tune in to today's episode to find out: How operators can turn longer playe…
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After the Chancellor confirmed Remote Gaming Duty will rise to 40% and Remote General Betting Duty will rise to 25%, iGaming Daily assesses how UK gambling will bounce back from the setback. Host Charlie Horner and SBC News editor Ted Orme-Claye are joined by Dan Waugh, Partner at Regulus Partners to dissect what operators might do next, how the bl…
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Alex Cohen, the COO and co-founder of Kalamba Games, as the duo explore the major shifts shaping the global iGaming landscape. Tune in to today’s episode to find out: Why operators moving into fully regulated markets need stronger, future-proof technology How supplie…
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliot and iGaming Expert Editor Joe Streeter as the trio discuss the latest debate around UK gambling advertising and what the newly reported £2bn spend really means. Tune in to today’s episode to find out: Who published the reported £2bn g…
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In the latest episode of iGaming Daily, host Fernando Noodt is joined by Charlie Horner and Joe Streeter, to analyse William Hill's monumental decision to exit markets including Nigeria, Vietnam, and Bolivia, a move described as "cold hard business". Parent company Evoke is scaling down the UK's oldest gambling brand, choosing to focus Hills on its…
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In this episode of 'The iGaming Experience,' host Sam Bhatti delves into effective marketing strategies for iGaming brands, focusing on player acquisition and retention. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam outlines the challenges and unique aspects of iGaming marketing, such as strict regulations and competition with large…
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In this episode of iGaming Daily, supported by Optimove, Charlie Horner, Ted Orme-Claye, and Joe Streeter, discuss Sky Bet’s decision to relocate key commercial and marketing decision-making roles from Leeds to Malta. The primary motivation is tax efficiency. The move is estimated to save Flutter tens of millions in tax. Independent estimates calcu…
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In this engaging conversation, Tamar Badashvili shares her journey from finance to the iGaming industry, discussing the importance of networking, the challenges of relocation, and the evolving dynamics of gender in the industry. The discussion also explores the intersection of sports media and iGaming, future trends including AI and user behaviour,…
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Welcome back to iGaming Daily, supported by Optimove, the leader in positionless marketing and player engagement. In today’s episode, host Charlie Horner and Managing Editor, Jessica Welman, unpack a major industry rift and a notable consumer protection lawsuit. FanDuel and DraftKings have ended their seven-year membership with the American Gaming …
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The latest episode of iGaming Daily, supported by Optimove, tackles the imminent UK autumn statement and the anticipated tax hike set to impact the gaming sector. Host Fernando Noodt welcomes iGaming Expert and SBC News's Senior Journalists Conor Porter and Viktor Kayed, to analyse the uncertainty surrounding the figures, noting that the Institute …
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In this episode of iGaming Leader, Leo sits down with Jovana Popovic Canaki, CEO of iGP and one of the few female leaders in the B2B iGaming space. Jovana opens up about the emotional highs and lows of leadership, the hidden pressure of being “the strong one,” and the journey from intimidation and self-doubt to authentic, grounded leadership. The c…
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This episode of iGaming Daily explores why Europe is preparing to introduce stricter gambling regulations in 2025. Host Charlie Horner is joined by Ted Menmuir, SBC Media’s Editor-at-Large, and iGaming Expert's Editor, Joe Streeter, to unpack major regulatory shifts across two key markets: Italy and Romania. The team first examines Italy’s overhaul…
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The prediction markets explosion is reshaping the US gaming landscape in 2025. Major operators like FanDuel, DraftKings, PrizePicks, and Underdog are now firmly focused on sports contracts, viewing this vertical as a critical "sideways market entry" into major untapped jurisdictions, specifically California and Texas. And this will be the core topi…
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In this episode of The iGaming Experience, host Sam Bhatti discusses the stark contrasts between launching an iGaming brand and an e-commerce store. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam dives into the complexities of the iGaming industry, addressing misconceptions from the tech and marketing world. He explains the critical …
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In today's episode of iGaming Daily, brought to you by Optimove, host Fernando Noodt, is joined by SBC's Editor-at-Large, Ted Menmuir, and SBC's Senior Journalist, Tom Nightingale, to break down the latest developments at Flutter Entertainment following its Q3 performance update. In this episode, we unpack how the global gambling giant absorbed a $…
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We're back with Season 4 of Footprints in the Market | Influencing iGaming! On this week's episode, we're delighted to welcome none other than Martin Hodges, Co-Founder & CMO of our official podcast sponsor, BetComply. Martin sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about the differences between B2C and B2B mar…
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