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Listen on Apple Podcasts and Google Play Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth. CONNECT W…
 
Listen on Apple Podcasts and Google Play It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the ath…
 
Listen on Apple Podcasts and Google Play D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show…
 
Listen on Apple Podcasts and Google Play Meighan Julbert, the Assistant Athletic Director for Student Athlete Success and SWA at Bethany College in Bethany, WV joins the podcast to talk about the ramifications of the Name, Image, and Likeness era (NIL) for small colleges. CONNECT WITH MEIGHAN Email: mjulbert -at- bethanywv.edu Twitter: https://twit…
 
Listen on Apple Podcasts and Google Play Dan Tudor, President of Tudor Collegiate Strategies, returns to the podcast to talk about the role of storytelling in your branding efforts and how it plays a critical role in separating your brand from your competition. Here's Dan's article on the new Nebraska tourism strategy: https://dantudor.com/9268-2/ …
 
Listen on Apple Podcasts and Google Play Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program. CONNECT WITH DARNELL Email: dsmith (at) tamusa.edu Phone: (210) 784-5500 Twitter: https://twitter.com/jaguaradsmith Total episod…
 
Listen on Apple Podcasts and Google Play This episode is the audio presentation of the 3 THINGS Small College AD Zoom conversation I conducted with Dan Tudor, the President and Founder of Tudor Collegiate Strategies. Dan gave a presentation titled “3 Common Recruiting Mistakes Nearly Every College Coach is Making,” talking about how ADs and coaches…
 
Listen on Apple Podcasts and Google Play This episode is the audio presentation of the 3 THINGS Small College AD Zoom conversation I conducted with Josh Cornwall, the Assistant Director of Athletics for Communication at Agnes Scott College. Josh gave a presentation titled “Communicating in COVID-19,” talking about how small college athletics can be…
 
Listen on Apple Podcasts and Google Play This episode is the audio presentation of the small college AD Zoom conversation I conducted with Karen Whalen, the Director of Athletic Engagement and Fundraising at Wesleyan University. Karen gave a presentation titled “Fundraising Through Uncertainty: Engaging a Sports Fan Donor Base,” and took questions …
 
Listen on Apple Podcasts and Google Play This episode is the audio presentation of the small college AD Zoom conversation I conducted with Devin Crosby, the Director of Athletics at Lynn University. Devin gave a presentation titled “Three and a Half Tips to be the Most Valued Employee in your Organization,” and took questions on leadership in this …
 
Listen on Apple Podcasts and Google Play This episode is the audio presentation of the small college AD Zoom conversation I conducted with Amanda Workman, the Senior Associate AD for External Relations at West Texas A&M University. Amanda gave a presentation titled “Shifting Gears in Annual Giving,” and took questions regarding how she and her team…
 
Listen on Apple Podcasts and Google Play This episode was recorded on Thursday, April 16, some four or five weeks into the great National Coronavirus Lockdown of 2020. Saint Xavier University athletics director Allison Kern and I hosted an online “virtual” conversation with small college ADs from around the country to talk about the “New Normal” wa…
 
Listen on Apple Podcasts and Google Play For sports events in the United States, it doesn’t get much bigger than the National Football League’s championship game, the Super Bowl. As a cultural event, the Super Bowl brand has a power and reach matched by very few other properties. What’s it like to have that kind of brand power come to your city? Ho…
 
Listen on Apple Podcasts and Google Play Small colleges in the United States often serve a particular niche, and as such, have to work smarter and harder to market themselves. This includes the athletics program, which has to overcome challenges related to that niche in order to grow and be successful. One of the ways these athletics programs can o…
 
Listen on Apple Podcasts and Google Play We’ve talked a lot on this podcast about the building blocks of an athletics brand — about knowing your values, your audience, and what makes you different. These are all good and necessary ways of framing your brand story. I’ll suggest another way to think about your brand building: in terms of your culture…
 
Jonny Hartwell and Christi Fitz discuss their favorite "Music Movies". What's "Music Movies"? Bio-Pics, Musicals, Movies with Great Soundtracks, Documentaries...if it's a movie with music it's considered. What do you think of our Mt Rushmore's? Email me at Jonny@3wsradio.comDoor 3WS Radio (WWSW-FM)
 
Listen on Apple Podcasts and Google Play This is the third episode of this podcast to look at the topic of brand and sponsorship. As you in the audience know, sponsorship is one of your primary revenue streams. You also know it’s a constantly shifting environment, in which changing market pressures means you need to stay one step ahead of your spon…
 
Listen on Apple Podcasts and Google Play I'm flying solo for this month's podcast to talk about a topic with which I sometimes see folks in higher education athletics struggle. I call it the "Concept Gap." The Concept Gap is what happens when a niche market school, such as a faith-based school or a technology school, has an athletics mascot or nick…
 
Listen on Apple Podcasts and Google Play Every sports marketer knows this fundamental truth: sports exist in a crowded marketplace. Fans have options – lots of options – for where to spend their time and money. It’s no longer enough to just build it and hope they’ll come. That’s why knowing your brand’s target audience is so important. Knowing your…
 
Listen on Apple Podcasts and Google Play Americans love college sports. With big dollars and wall-to-wall media coverage, you’d be forgiven for thinking big-time college football and basketball represent the entirety of college athletics. Outside the bright lights and TV cameras of the big programs, however, exists the world of small college sports…
 
Listen on Apple Podcasts and Google Play Alright, show of hands — how many folks out there have a shirt or a cap featuring the logo of your favorite sports team? Do you also have a phone case cover, a corn hole board, or pillow cases, golf bags, or a four-piece stainless steel grill set? If your answer is yes, then you’ve come in contact with the p…
 
Listen on Apple Podcasts and Google Play So what’s it like to build a new sports brand from scratch? I’ve talked on this podcast about the importance of creating a compelling brand story, identifying your audience, and developing hooks for emotional connections. It’s all very well and good in the abstract, but what’s it like to actually put all of …
 
Sponsorship is a always a hot topic in the business of sports. After looking at brand and sponsorship from the sponsor's perspective in episode 5, it's now time to take a look at the subject from the property's point of view. Dan Butterly talks with me in this episode about the importance of the relationship between brand and sponsorship for sports…
 
The 2018 Winter Olympic Games are underway in PyeongChang, South Korea! The Olympic Games are arguably the oldest and most recognized sports property in the world, so I thought it appropriate to talk to someone who knows a thing or two about the Olympics and the Olympic Brand. Terrence Burns has been involved with the Olympics since the ’96 Summer …
 
Listen on Apple Podcasts and Google Play It’s a special episode of the podcast as I welcome my very first guest to the show! After spending the previous episodes talking about the concept of sports branding, I thought it might be time to talk about one of the ways you can use your sports brand to impact your bottom line, specifically with sponsorsh…
 
Listen on Apple Podcasts and Google Play SHOW NOTES Paul Lukas' great Uni Watch article for ESPN.com can be found here. And just in case you weren't familiar with the rainbow uniforms, welcome back to 1975: Some examples of other 1975 MLB uniforms: All vintage uniform images are from the great Dressed to the Nines database at the Baseball Hall of F…
 
Listen on Apple Podcasts and Google Play Episode 3 Transcript Welcome to this third episode of the Hartwell Studio Works Sports Branding Podcast. I’m John Hartwell — I’m the brains and pencil behind Hartwell Studio Works. I’m a sports designer in Atlanta, Georgia. This podcast is for front office personnel who want to harness the power of sports br…
 
Listen on Apple Podcasts and Google Play Episode 2 Transcript Welcome to the second episode of the Hartwell Studio Works Sports Branding Podcast. I’m John Hartwell. I’m the brains and pencil behind Hartwell Studio Works — I’m a sports brand designer in Atlanta, Georgia. This podcast is for front office personnel who want to harness the power of spo…
 
Listen on Apple Podcasts and Google Play Episode 1 Transcript Hello and welcome to the inaugural episode of the Hartwell Studio Works Sports Branding Podcast. I’m your host, John Hartwell. I’m the brains and pencil behind Hartwell Studio Works. I’m a sports brand designer in Atlanta, Georgia. This podcast is for front office personnel who want to h…
 
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