Beste Gen Z podcasts (2024)

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

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10. Middelen, Nalatenschap en Gelddates 1:00:10

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13d ago1:00:10

1:00:10

Door Jesse & Wytske Borst

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Gen Z & Geld #3 - Studie & Carrière 48:18

26d ago48:18

48:18

Door Luca Verra, Jesse Borst

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Gen Z & Geld #2 - Geld Maakt Gelukkig 50:20

1M ago50:20

50:20

Door Luca Verra, Jesse Borst

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Gen Z & Geld #1 - Snel Rijk Worden met Crypto 51:32

1M ago51:32

51:32

Door Luca Verra, Jesse Borst

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Navigating the AI Revolution in Marketing: Insights from Charida Dorder 21:49

1M ago21:49

21:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

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9. Kinderbijslag & Pensioen 58:19

2M ago58:19

58:19

Door Jesse Borst, Wytske Borst

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8. Loterijen & Generatiezegen 56:57

2M ago56:57

56:57

Door Jesse Borst, Wytske Borst

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Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain 22:08

2M ago22:08

22:08

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

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7. Sparen, Beleggen & Integriteit 58:30

2M ago58:30

58:30

Heb je je ooit afgevraagd hoe je het beste kunt balanceren tussen sparen en beleggen? In deze verhelderende aflevering ontrafelen we de nuances en helpen we je een goede verdeling te vinden van je inkomen tussen uitgaven, sparen, beleggen en liefdadigheid. Ontdek met ons de waardevolle lessen uit Lucas 16:10, waarbij we integriteit en betrouwbaarhe…

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Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels 23:49

2M ago23:49

23:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

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6. Social Media Rijkdom, Studieleningen & Geldzaken 1:01:07

2M ago1:01:07

1:01:07

Duik met ons in de wereld van sociale media en ontdek de waarheid achter de façade van luxe auto's, grote villa's en peperdure merkkleding. In deze boeiende aflevering van Money Principles onthullen we de realiteit achter de schermen van social media. Leer hoe de wereld van online imago's en zichtbaarheid een vertekend beeld van rijkdom en succes k…

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Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers 28:59

2M ago28:59

28:59

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

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5. Geld maakt Gelukkig 1:01:14

2M ago1:01:14

1:01:14

Ontdek het antwoord op misschien wel de meest gestelde vraag over geld: "Maakt geld nou echt gelukkig?" In deze betoverende aflevering ontrafelen we de relatie tussen welvaart en geluk. Leer hoe je, als in een droom, slapend rijk kunt worden met slimme financiële keuzes. We putten inspiratie uit het verhaal van Koning Salomo, waarbij God hem overvl…

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4. Onderhandelen, Gokken en Snel Rijk Worden 58:08

3M ago58:08

58:08

Ontdek de waarheid achter de veelgehoorde uitspraak "Beleggen is hetzelfde als gokken" in deze prikkelende aflevering. Of je nu zelf wel eens twijfels hebt gehad of deze gedachte vaak hebt gehoord, wij nemen je mee in een diepgaand gesprek over beleggen, crypto, speculatie en de mythe van snel rijk worden. Laat ons je begeleiden door de nuances van…

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3. Betaal jezelf eerst 57:43

3M ago57:43

57:43

Stap binnen in de fascinerende wereld van persoonlijke financiën, waar we het allereerste principe uit de geschiedenis van financiële wijsheid onthullen: "Betaal jezelf eerst." Luister naar onze meeslepende uitleg, doorspekt met een boeiend historisch verhaal over het ontstaan van dit baanbrekende boek. Maar dat is nog niet alles! We nemen je ook m…

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2. Geld Is de Bron van Alle Kwaad 57:17

3M ago57:17

57:17

Trek samen met ons de sluier weg van de bekende uitspraak "Geld is de Bron van Alle Kwaad" in deze intrigerende aflevering. Of je nu al bekend bent met deze uitspraak of hem nu voor het eerst hoort, wij onthullen de diepere betekenis ervan. Ontdek waar deze gedachte vandaan komt en hoe het onze kijk op rijkdom beïnvloedt. Maar daar blijft het niet …

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Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James 22:55

3M ago22:55

22:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

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1. Wat is geld? 1:00:04

3M ago1:00:04

1:00:04

Stap met ons terug in de tijd en ontdek de fascinerende wereld van geld in de allereerste aflevering van dit programma. Wat is geld eigenlijk en hoe is het ontstaan? Verken met ons de wortels van geld, duik in zijn oorsprong en ontrafel het mysterie van het ruilsysteem vóór de komst van geld. We nemen je mee op een boeiende reis door de geschiedeni…

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Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent 21:17

4M ago21:17

21:17

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

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Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas 12:28

4M ago12:28

12:28

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

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Special #1 - Hoe kies je de juiste zorgverzekering uit? 41:18

5M ago41:18

41:18

Sta jij ook op het punt om belangrijke keuzes te maken voor het komende jaar? Het einde van het jaar nadert, en dat betekent dat het weer tijd is om te beslissen over jouw zorgverzekering. In deze boeiende aflevering ontrafelen we de geheimen van zorgverzekeringen en presenteren we diverse mogelijkheden. Ontdek samen met ons de weg naar een zorgpak…

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Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev 22:37

5M ago22:37

22:37

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier 24:25

6M ago24:25

24:25

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

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Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó 21:46

7M ago21:46

21:46

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

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Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence 21:02

7M ago21:02

21:02

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

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Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin 21:02

7M ago21:02

21:02

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

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Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown 19:55

7M ago19:55

19:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

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The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind 31:41

8M ago31:41

31:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

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The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics) 19:26

8M ago19:26

19:26

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

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Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic 20:34

8M ago20:34

20:34

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

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Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney 22:41

8M ago22:41

22:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

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The Art of Pricing in Marketing - Interview with Dan Balcauski 26:03

9M ago26:03

26:03

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

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Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani 20:21

10M ago20:21

20:21

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…

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Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero 18:49

10M ago18:49

18:49

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…

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The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai 19:23

10M ago19:23

19:23

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…

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How to do Personas right - Jim Kraus, President of the Buyer Persona Institute 23:39

10M ago23:39

23:39

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …

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Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker) 17:14

10M ago17:14

17:14

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…

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Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero 18:31

10M ago18:31

18:31

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…

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Shermin op zondag: 'Welkom in vinkjesland' - met Hassan Bahara, Amber Kortzorg en Sahil Amar Aïssa 1:19:19

11M ago1:19:19

1:19:19

De aandacht voor kansenongelijkheid is groot, maar degenen die erover spreken en schrijven zijn veelal de ‘bezorgde invloedrijken’. Dat schrijft Volkskrant-journalist en schrijver Hassan Bahara in zijn essay ‘Welkom in vinkjesland, lieve achterstandskinderen, het is hier teringsaai’ dat massaal werd gelezen en gedeeld. Bahara, zelf opgegroeid in ee…

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Shermin op zondag #04: GenZ en hun blik op de toekomst (deel 2) 40:02

11M ago40:02

40:02

Ze worden Gen-Z genoemd; de generatie geboren tussen 1995*-2012 die steeds vaker zorgt voor headlines. In Iran lopen ze -met gevaar voor eigen leven- voorop in de protesten tegen het regime en in de VS bleef mede door hun overweldigende opkomst bij de midterms de verwachte ‘red wave’ uit. Ze schoppen tegen systemen, bevragen de norm, terwijl ze nav…

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How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal 18:31

11M ago18:31

18:31

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…

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Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago 16:08

11M ago16:08

16:08

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …

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Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint) 19:30

12M ago19:30

19:30

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …

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Shermin op zondag #04: Gen-Z en hun blik op de toekomst (deel 1) 43:44

12M ago43:44

43:44

Gen-Z en hun blik op de toekomst.Ze worden Gen-Z genoemd; de generatie geboren tussen 1995*-2012 die steeds vaker zorgt voor headlines. In Iran lopen ze -met gevaar voor eigen leven- voorop in de protesten tegen het regime en in de VS bleef mede door hun overweldigende opkomst bij de midterms de verwachte ‘red wave’ uit. Ze schoppen tegen systemen,…

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How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword 27:05

12M ago27:05

27:05

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…

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CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census 24:56

1y ago24:56

24:56

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…

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Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress 20:26

1y ago20:26

20:26

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value. In this episode, Elias has a chat with Paris Childress, the CEO, and…

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