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Floor Academy - Helping flooring, tile and stone contractors own an asset

Kyle Hedin - Speaker, Mastermind Facilitator, Writer, Content Creator, Business Therapist, and Contractor

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Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking. Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business adve ...
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Send us a text Have you ever wondered how to get the higher end projects? What does it take to accomplish them? Who do you need to know? How do you need to perform? There are plenty of things that need to change and thinking that you do the best work in town isn’t going to cut it. Chris Resti owns Crest Tile and Mosaic near Rochester, NY. With a fo…
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Send us a text What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead w…
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Send us a text What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead w…
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Send us a text Nobody wants to work. People want too much money. Nobody will do it as well I can. What other excuses do you have for not having employees and trusting them to complete a project? It doesn’t have to be that way but it will take some work and systems to have reliable, attentive, and empowered employees that do the right thing even whe…
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Send us a text Is it really worth it to have a showroom? Will it truly help your installation business? Won’t it just create more work and get in the way of running installs? It could not be worth it, it could get in your way, and it could create more headaches. However, it could also open up a new revenue stream, limit liability, and give you a pa…
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Send us a text Just because you can set a tile, hand sew a seam, or properly sand and finish a floor to perfection, does not mean you are good at business. Often times we think because we are great craftspeople that those skills mean we are good at our business. If that was the case, why are there constantly contractors from all fields asking how m…
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Send us a text How much does your workman’s comp cost you? What are you classifying your employees as? What are you subs classified as? Did you know that core tasks dictate classification and different classes have different rates? Someone in the field using dangerous power tools will cost you far more than someone in an office sitting at a compute…
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Send us a text When are you big enough to get a second location? What are the challenges behind it? How do you manage two teams? There are a lot of things to make happen so that you can be successful. From dialing in sales processes to expanding your marketing in to a new area there is a lot to consider. Chris Rogers is the owner of Wally’s Carpet …
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Send us a text How do you manage your time in your business? How do you manage all the different hats you have to wear? Sales, installation, scheduling, finance, and marketing are just a few of them and they all require a different skillset. What if there was a better way to free up time where you could automate some of the processes as part of bei…
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Send us a text Do you sell installations or do you sell an experience? Answering that one question can quickly help you differentiate your company from the competition. What makes an install an experience? When does it start? What’s included? Is it really different than what the competition is doing? Reggie Burke of Bayview Flooring in Port Angeles…
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Send us a text What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage. Justin Shaw of Driven for Growth, returns to the …
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Send us a text What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage. Justin Shaw of Driven for Growth, returns to the …
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Send us a text How do you grow an installation company to more than just installation? You get into the retail side of things and start selling products. It’s as easy as building a relationship with a local store for a kickback to being as complicated as opening up your own store from ground zero and building it up. There is a middle ground of find…
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Send us a text How do you choose the right software for your business? Recommendations? Trial and error? Research? There are plenty of ways to attack it but one of the most important things to consider is whether or not it fits your business model. Not all software is created equally nor is it created to function as part of every industry. Tom Stra…
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Send us a text It’s not uncommon for me to hear from the audience or clients that they are technology adverse. With the average age of an installer in the industry being over 50 years old, it’s really no surprise that technology is not a major part of their business model or life. Couple that with the fact that technology and hand skills do not alw…
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Send us a text It’s not easy to grow a business and make it efficient. Many of us struggle to make it happen and it doesn’t help that the trades are full of guys with lots of pride and stubbornness. We often times get the mindset that we have to do everything on our own and that because we know our trade well, that we know how to run our business w…
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Send us a text What is it that you actually sell as an installation contractor? If your answer is installs, you are dead wrong. That is what you do but it is not what you sell. You are selling a solution to a problem that someone has and providing them with value. Think about it, if you had a $100 bill in your hand, what would you trade it for? The…
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Send us a text Do you ever worry about the tax man coming after you? What about any other government agency? Do you even know who can and what it truly takes to avoid getting in trouble? I’m sure most of us pay our taxes correctly enough to remain under the radar but what about OSHA, or the Department of Labor or the Environmental Protection Agency…
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Send us a text How many times do you follow up with a potential client before you move on? What kind of follow up system do you have? Does any of it involve education? Did you know that the average buying cycle for flooring is 6 to 12 months? How are you staying in front of your prospects so they will use you when they are finally ready? Chris Frat…
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Send us a text Struggling to manage just the field operations? What’s it like to add on the books, marketing, scheduling, deliveries, and bidding? Wearing all the hats is a difficult task that is only multiplied by the facts that we are not good at everything and we don’t enjoy everything. Did you know that you don’t have to do it all? Did you know…
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Send us a text Have you heard bad stories about useless business coaches who don’t produce results? Does the idea of hiring one just completely turn you off? I can’t blame you, not one bit. There are a lot of coaches out there but many of them are really just cheerleaders. They pump you up emotionally but don’t ever provide any tools to truly chang…
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Send us a text I hear stories from retail store owners all the time on how potential subs come in and ask if they are hiring and then the follow up is how much do you pay. This is a horrible approach in my opinion as you are your own business and need to be telling them what you expect. Besides the pay portion though, what about asking what struggl…
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Send us a text Where do you even begin starting a business? Many of us just end up out on our own after we learn the skillset thinking that’s all we need. It’s not the case and business knowledge is not the first thing we often seek. This is a major problem for small business owners in general but is easily fixable. Paul Wilke, is the owner of Mast…
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Send us a text We have all seen the jack of all trades guys, or the guy that offer carpet, hardwood, tile, sheet goods, etc. How about the guys and gals that are doing residential one week and commercial the next. Sure it can all be done but each thing is technically a different model and they all require knowing the ins and outs of each so that yo…
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Send us a text In most cases the sales persons handles the sales of a project. What happens if the installer can upsell a design floor while working on the project? What about the occasional neighbor asking for a bid? Can the installer cash in and get a small commission for their efforts on top of their labor pay? I say yes, and think we need to lo…
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Send us a text The economy ebbs and flows which means our businesses do as well. Some are better at planning ahead than others. For those that may be struggling to find work right now with an economy with rampant inflation and the lower income levels and middle class starting to feel the squeeze, we need to get creative to find clients. It’s not th…
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Send us a text Where do you actually make money? I used to think it was in the field. That was where I did the work that produced the revenue for the company. Therefore you make your money in the field. I learned that was a lie. Revenue is produced in the field but made behind the desk. When you truly know your numbers and study your business to kn…
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Send us a text Where do you find employees? How do you recruit? How do you retain them? All great questions that are consistently asked. Most of the time we are finding guys and gals from current employees, online posts, or the fact that the neighbor kid needs some work. This works to a point but it doesn’t help us grow a mainstream presence or gro…
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Send us a text Traditionally in the trades, boys will follow in their father’s footsteps and pick up the family business. This is a timeless tale. Only in modern society has it begun to change where kids run off with their own ideas of what they want to become and accomplish. It’s not so bad overall, but how can we create the next generation of flo…
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Send us a text Starting a business is rough. Just because you know how to do something does not mean you know how to sell it. From there is only gets more complicated as you have to learn how to market yourself, what to charge, how to manage a schedule, and so much more. Everyone is told there is no money in construction unless you go out on your o…
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Send us a text What’s the difference between being a painter, welder, plumber, framer, flooring installer, tile setter, or stone mason? What’s the difference between the country you live in compared to others around the world? Do you really think that your individual location, clientele opportunities, education opportunities and other conditions ha…
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Send us a text How much is too much? The pricing debate is proposed again. What should you be charging to complete your projects? Ken Ballin made a post about a bid for a $2500 backsplash and part of Facebook lost their minds. Listen in as we discuss why it is priced the way it is and how you need to price your work. Support the show…
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Send us a text How do you deal with pushy clients? How do you handle them controlling the project, materials, schedule, etc? Are you not the professional? What happens when trust is lost or not established? Sometimes you just have to fire your client and there is nothing wrong with that. Contracts have natural breaking points in them for a reason a…
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Send us a text I can’t trust anyone to do it as well as me. No one does it how I train them to do it. If I’m not there, they take shortcuts. No one will ever take as much pride in the company as I do. These are all complaints I see consistently from contractors who are struggling to grow their business and find a way to not only add additional crew…
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Send us a text As a leader it can be hard to relate to your team at times. Whether it be because of interests, age gaps, maturity levels, or personality, it is something we need to learn to overcome. A team is only as good as their leader and if the leader is unable to find a way to connect, motivate, encourage, and build up their team, there isn’t…
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Send us a text Do you have competition locally or do you have trusted partners? What about nationally? Internationally? Are you utilizing your relationship building skills to get to know your product reps? Distributor employees? How are you growing your network to better empower your business? Join Daniel and Jose Gonzalez of Preferred Flooring and…
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Send us a text With over 3 billion dollars of failures annually in the flooring industry alone, the flooring tile and stone industry could stand a face lift. From the image of contractors and the level of respect they get, to the technical skills they display, and how their companies are run. The bar is easily stepped over these days by just showin…
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Send us a text Taking yourself to the next level on social media is no easy task. There are any number of ways to grow your audience from paying for followers to interacting with those around you, or even just putting your posts up and letting it grow organically. The views really come when people that want to see your content interact with it more…
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Send us a text I can’t find reliable help. How do I write a job description to attract people? How are you all finding employees? Everyone keeps quitting on me. What kind of SOPs do you all have in place? These questions and statements are some that I consistently see week after week in online flooring groups. One of the biggest issues small compan…
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Send us a text It's one of the largest hurdles in small business. How do you build past yourself? How do you get that second crew up and running and trust them when you can't be there? Where do you find them? What needs to be in place to hold them accountable? Kara Allen is part owner of Spiegel's Flooring in Sandy Lake, PA since 2020, alongside he…
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Send us a text The internet will have you believe that if you hustle hard enough that you can accomplish anything. You can build a great business, you can have multiple successful side hustles, and plenty of time for your family as well. This attitude is super toxic and leads to a mindset that stops you from actually growing. If you work 16 hours a…
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Send us a text Going from owner operator to employer is a tough transition. It’s not easy to learn how to lead a team or to be able to communicate well with them. Most of us came from a system where we were not trained very well by our “leaders” and thus did not get the experience to manage a team properly. This leads to micromanagement and trust i…
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Send us a text A common excuse to not having a bookkeeper for a business is that there is worry about their access to your accounts. There is for sure a legitimate concern here but they can be mitigated by how you set the employee or outside contractor up. What are the ways you can control access? How do you need to monitor what they are doing? Wha…
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Send us a text 401K’s. Medical benefits. Paid time off. Sometimes the corporate world seems better than this self employed life. All of these things are accessible as small business owners though. You can do an IRA, get benefits and build in paid time off to your rates. There are other things we can do as well to build generational wealth and set o…
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Send us a text You’re probably like me and got fed up with working for someone else and decided to take your skillset and start selling your own projects. It’s a whole new ball game compared to just doing the work and one that takes a lot of effort to figure out successfully. From what to charge, how to negotiate, what to look for in clients, and m…
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Send us a text I heard a curious thing. Apparently is is a western civilization thing answer the question of "who are you" by listing out your job or something else that you do. Much of the world would start that off by saying I am the son or daughter of so and so. This led me to think about personal identity and especially as a business owner how …
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Send us a text It’s very often that trades people live paycheck to paycheck or believe they have more money than they do and make purchases they really shouldn’t. Those boats, big trucks, and other toys always look so tempting and receiving that deposit check sure can bolster your bank account. That’s not where you should be making decisions from t…
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Send us a text Many of us work for years to build amazing brand recognition in our market. It goes a long way in getting referrals and keeping that word of mouth of marketing a big component of lead generation. What happens when you look to start leveraging your brand though? How can you use your brand to strike up deals with brands from your indus…
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Send us a text How do you even know if your marketing company is taking care of you properly? What questions should you be asking them? What data are they showing you that means absolutely nothing? How can you know that your dollars spent are getting you a return? Brittany Murphy is the marketing director at One Thing Marketing. They believe in tra…
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Send us a text It has been two years since we heard from Chuck Meyers in the metro Detroit, Michigan area. The first time he joined us, he didn't know he was going broke working for the retailers at the rates he was. He used Floor Academy's Business Budgeting calculator spreadsheet, got to know his actual numbers and present the store he subbed thr…
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