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Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
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In this episode, we demystify the essential Amazon Seller Central terminology that every seller needs to know. From FBA and ASIN to ACOS and PPC, we break down the jargon and acronyms that can often feel like a new language. Whether you're new to Amazon or looking to refine your strategy, this episode equips you with the knowledge to navigate Selle…
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Ready to supercharge your Amazon ads? On this episode of the Six Figure Amazon Seller Podcast, we reveal why your current ad budget might not be working as hard as it could be. Dive into actionable strategies for scaling your Amazon store to six figures and beyond, especially as we approach the competitive Q4 season. From auditing your ad campaigns…
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In this episode of the Six Figure Amazon Seller Podcast, we tackle a challenge that many Amazon sellers face: running successful ad campaigns on a limited budget. Host Becky shares a real-world scenario where her team had to strategically manage a small ad budget to drive sales growth. We dive into actionable tactics, including starting with automa…
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In this episode, we tackle the crucial topic of Amazon SEO and why your current strategies might be outdated. Discover how to refresh your keyword tactics, optimize your product listings, and leverage Amazon's latest features to boost your sales. Whether you're aiming to scale your store to six figures or revitalize stagnant growth, we've got the i…
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In this episode, we explore why embracing e-commerce trends is essential for boosting sales. Learn five key reasons to stay updated, from evolving consumer behavior to the rise of mobile and social commerce. We share a success story showing how adapting to trends can drive growth and expand your brand’s reach. Tune in for practical tips to keep you…
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In this episode, I'm sharing my top 7 secrets for thriving in the natural personal care industry. From boosting Amazon sales by 29% to building loyal customer communities, I'll reveal strategies that have helped countless brands succeed. Whether you're just starting out or scaling up, tune in for actionable tips on eco-friendly marketing, product i…
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Unlock the secrets to successful online marketing for natural personal care brands in this illuminating episode. On this episode we share five essential truths that can transform your digital strategy and boost your brand's online presence. Drawing from real-world experience with struggling brands, we explore why many marketing efforts fall short a…
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In this episode, we explore how to turn the challenge of Amazon FBA returns into an opportunity for profit. Learn essential tips on optimizing listings, educating customers, and leveraging Amazon’s tools for effective return management. Discover strategies to boost your brand's profitability and ensure customer satisfaction. Tune in for actionable …
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In today's episode, we uncover the critical reasons why your products might not be flying off the virtual shelves and, more importantly, how to fix these issues. We'll start by exploring why having a presence on Amazon is crucial for your brand's success. Then we will discuss dynamic pricing strategies and how to set competitive prices that attract…
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In this episode of The Natural Personal Care Marketing Podcast, I reveal top Amazon SEO secrets to boost your product's visibility. Discover how Amazon's A9 algorithm works, the importance of keyword research, and tips for optimizing product listings. Learn about the power of high-quality images and videos, leveraging Amazon ads, and the impact of …
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In today's episode I'm diving into the explosive growth of the personal care products market, projected to soar from 2024 to 2031. Based on the latest report by CMI, I'll explore how rising health consciousness, increased disposable incomes, and the booming e-commerce sector are driving this trend. I'll discuss the surge in demand for natural and o…
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In this episode, I discuss the complexities of Amazon suspensions, diving into the various types and common triggers that sellers may not be aware of. I provide insights on preventing these issues and managing account health effectively. Recognizing the substantial impact suspensions can have, especially for brands that rely heavily on Amazon, I al…
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In today’s episode, I’ll guide you through everything you need to know to make the most of Prime Day 2024. We’ll cover key eligibility criteria for Prime Exclusive Discounts and answer some common questions about this huge sales event. Plus, I’ll share my top strategies to boost your sales, attract new customers, and ensure your listings are ready …
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In today's episode on our Amazon Marketing Success Strategy series, I'm diving deep into advanced strategies to boost your natural personal care brand's Amazon sales. This episode covers crucial topics such as gaining control over your listings, preparing your listings for effective ads, leveraging Amazon ads for scalable growth, and utilizing Amaz…
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In this episode of the Amazon Marketing Success Strategy series, I dive into the essential reports every brand should be analyzing to stay ahead in the ever-changing Amazon marketplace. Learn which key reports to download and the crucial data points to focus on for optimizing your product listings and boosting your sales. I will guide you through a…
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Most natural personal care brands have products that are consumable, so in today's episode, I will be sharing step 5 in the Amazon Marketing Success Strategy which is how to retarget to gain new subscribers for your products on Amazon. I will share with you ways specific to Amazon, on how you can start gaining new subscribers for your products so t…
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If you are driving external traffic to your Amazon listings or storefront then you won't want to miss today's episode. You will learn how to get Amazon Attribution set up inside your Seller Central account and also how much profit you can expect to add back to your pocket by properly setting this up. If you've ever struggled with margins on Amazon …
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Today's episode will share with you how to drive advertising on Amazon for more sales growth for your brand. It is POSSIBLE to align your Amazon ad goals with how you run your ads and I'll share with you what you need to look at know to make sure you're running your ads in a way that is effective and getting you results. Want to sign up for Helium …
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Today's episode is all about your product listings on Amazon and how to maximize your sales on Amazon through listing optimization. I'll dig into the essentials you need on your product's listing to make sure it sells more and converts better. Before you drive traffic to your listings on Amazon, it's important to make sure your listings are set up …
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In today's episode I'm answering a common problem for brands who have products selling on the Amazon sales channel- unauthorized sellers. Most brands want to gain control over their listings on Amazon and if this problem isn't addressed it can lead to bigger issues and headaches for the future. If you aren't dealing with this issue then consider yo…
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In today's episode I am sharing the why behind this podcast and will go into detail about our first series where I will share with you our Amazon Marketing Success Strategy. Online marketing can be done right for your natural personal care brand and in future episodes I will share with you insights on what you need to know for your niche. Marketing…
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Welcome to the Natural Personal Care Products Podcast, where passion meets purpose, and where your mission to revolutionize personal care gets the spotlight it deserves. Every week, we dive deep into the heart of the natural personal care industry, bringing you insights, strategies, and real success stories from the frontlines of eco-conscious comm…
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How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like …
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Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started sellin…
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Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner. There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1Y…
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I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here’s the video li…
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I’m not a fan of hyperbole (aka “lots of hype” to get attention). So, when I say this is the most important Facebook Ads training you’ll ever hear, I mean it. To run effective ads (aka “ads that make you money and you can scale”) you need to: Save Time Save Money Have quick feedback loops (aka “figure out what’s working and what’s not as fast as po…
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If you hang around the internet for a few seconds you’ll inevitably run into someone promising to have the “secret to success” or “secret to becoming successful.” Turns out there is a “secret”... problem is it’s not really sexy and it’s hard to hype up because it’s almost too simple. Here’s the actual secret (based on math and evidence from over 95…
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There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman Bryan’s website: https://www.ecomundergr…
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Your passions can make you rich... but not in the way you've been told. Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Br…
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You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan …
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The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman Bryan’s website: https://w…
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Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram…
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If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it. We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). If your eCommerce brand is doing at least $10…
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Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video. Listen, learn and implement. In this episode, I’m excited to have my friend and former client Ameka Coleman. Ameka is the Founder of Strands of Faith and she’s had an incredible journey. She shares it all in this episode. We're ta…
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What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)? In this episode, I’m excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquire…
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Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer. We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). If your eCommerce brand is doing at least $10k per month you may be a good fi…
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Do you know the most important question to answer before running Facebook Ads, or any ads for that matter? Here’s a hint: Will Ads Even Work For Your Brand? In this episode, I break down the math behind this question and show you how to definitively answer this question. This is probably the most important episode I’ve done about ads. Enjoy. Link t…
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What Does It Really Take To Build A 7 Figure Per Month Shopify Brand? Listen to this podcast to find out… In this episode, I’m speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles. In this extremely candid conversation, Kati shares the highs, the lows, the thin…
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Do you know the most important number in your Facebook Marketing? Listen to this podcast to find out… If you’re struggling to scale your revenue and Facebook Ads then this episode is for you. Discover what this number is and most important of all, learn what to do about this number once you’ve calculated it. Connect With Bryan Bowman Bryan’s websit…
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Can you still win with Facebook Ads after the iOS 14 updates? Frankly, the answer is… it depends. It depends on whether you’re applying the 7 rules I share in this episode. Apply the rules and win. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram…
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What should you focus on TODAY for maximum growth in your business? If you don’t know then you definitely want to tune into this episode! I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we’re looking to acquire. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomu…
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What percent of your total monthly sales are coming from email? If you don’t know then you definitely want to tune into this episode! Discover how email helps you get people to spend, spend more and spend more often. Plus, I’ll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoi…
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How do you recharge and rebalance to maximize your potential? In this episode, we’re gonna talk about something we all need to be talking about way more as entrepreneurs… Self care and managing the flip side of our drive and ambition. Burnout happens when we don’t create routines that balance the 5 core areas of our physical and emotional health: A…
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How much more does it cost to acquire a customer than to keep one? If you said 5-7 times you’d be right… Which begs the question… Why aren’t you doing more to maximize the value and bond with those customers. In my experience, the easiest win in your business is getting the most out of what you’ve already got. Namely, your existing customers. That’…
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What if you could only pass on 1 piece of advice, what would it be? This episode is a bit different… I won’t be sharing a specific eCommerce strategy or tactic, however, what I share will profoundly impact your business and so much more. If I were asked to pass on 1 piece of advice that would help all of us maximize our potential… this is it. Enjoy…
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How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in eCommerce. So the question is: how do you go fast and scale your brand in 2021? In this episode, I’ll explain a simple framework I created called S…
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What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you’ll need in your store in 2021. Like I mentioned last time, we didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger…
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What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you’ll need in your store in 2021. We didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to buil…
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Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. I share the framework …
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