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Er zijn zó ontzettend veel creatieve geesten met vernieuwende ideeën. Maar slechts enkelen lukt het om deze ideeën te transformeren naar producten waarmee markten worden veroverd – of hele nieuwe worden gecreëerd. Wat zijn nou precies de factoren die maken dat deze ‘achievers’ hun creativiteit zo effectief toepassen. In deze podcast ga ik, Wouter Boon, op zoek naar de geheimen van creatief succes.
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
De podcast over design waar je beter van gaat kijken. Harald Dunnink spreekt in Verwondering met ontwerpers en ondernemers. Samen verkennen zij wat een ontwerp goed maakt. Want door samen beter te kijken, ga je meer zien. Harald is de oprichter van strategisch designbureau Momkai. Als mede-oprichter van De Correspondent en HYMN weet hij hoe je een merk neerzet en de ervaring voor leden tot in detail ontwerpt. Het NRC over de podcast: “Goed voorbereid, maar het kan ook lekker afdwalen.” Alles ...
 
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In this episode, Elias and Mark have a chat with John Wall. He's the producer of the Marketing over Coffe Podcast, partner at Trust Insights, and author of 'B2B Marketing confessions' and the 'Marketing over Coffee Playbook'. John works with marketers and martech on a daily basis. We discuss the future of marketing, given all the new rules and regu…
 
Maarten Baas studeerde aan de Design Academy in Eindhoven. Met zijn afstudeerproject SMOKE, een serie verbande meubels, werd in 2002 zijn carrière in één klap gelanceerd. Toen hij daarna voor galerie Moss in New York een aantal designklassiekers, zoals de Zigzag-stoel van Rietveld, in de hens stak, kwam hij terecht in musea over de hele wereld. Baa…
 
In this episode, Elias has a chat with Gil Sommer, the VP of Product at Connatix, a company that helps publishers grow their business by delivering successful video experiences. Topics we discuss: What is video advertising? Why start using it? What is the key to success in video advertising? The future of video ads LinkedIn Gil Sommer: https://www.…
 
Een nieuw begin. Je kiest het, het overkomt je, het wil wel eens vanzelf ontstaan. Je rolt erin, je gaat ervoor, je rent en als vanzelf ben je daar, in een nieuw hoofdstuk. Dit is zo’n nieuw, onbeschreven blad. Verwondering’s witte A4 van Seizoen 3. — Wie leuker om op dat nieuwe pad tegen te komen dan de internationaal beroemde Carole Baijings. Er …
 
Scale-ups tend to use a lot of Marketing Technology tools. They also have challenges of realizing constant growth. How do those 2 go together? In this episode, Elias has an interview with Simon Severino, CEO, and founder at Strategy Sprints. Simon has helped hundreds of scale-up companies (SaaS, software, and agencies) to realize revenue growth. To…
 
In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals). Topics we discuss: 4 Steps to get to Creative Excellence for you…
 
In this episode, Elias has an interview with Verl Allen. He's a MarTech industry veteran, currently leading a very successful scale-up: Claravine. The need for quality data is paramount to today’s digital-first business. Many of the top brands in the world know this and choose Claravine as a foundation of their data’s integrity. We talk about data …
 
Textielontwerper Borre Akkersdijk werd geboren in Wamel, nabij Tiel en groeide op in Nijmegen. Het was aan de Design Academy in Eindhoven dat hij ontdekte dat hij vooral affiniteit had met textiel. Na 3 jaar in Parijs bij Studio Edelkoort te hebben gewerkt, begon hij voor zichzelf. In 2015 richtte hij samen met Arnoud Haverlag Byborre op, om zich t…
 
In this episode, Elias has an interview with Jens Polomiski, a fellow MarTech enthusiast. He's from Germany and co-developed the German MarTech Landscape 2021 Supergraph: We discuss the graph and Germany as a MarTech country: Most interesting developments 750 German MarTech Tools are available Things to consider when entering the German market Link…
 
In this episode, Elias has a chat with David Morneau, the Managing Partner of inBeat, the number one Micro-Influencer Agency and software in North America. We talk about using influencers for your brand and how to select the right ones. Topics we discuss: What makes a good influencer and what's a micro-infuencer? What are the characteristics of a g…
 
In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (played football before going into marketing) and valuable insights on both SalesTech and MarTech. He's an investor in both. Topics we cover: Trends in MarTech and SalesTech How marketers should not overcomplicate…
 
In this episode, Elias has an interview with Augie Johnston, the founder, and CEO of Vidchops; a subscription-based unlimited video editing service for YouTubers and content creators. We talk about video marketing and how to be successful in that. Topics we discuss: Which video content works best? Tips on how to create engaging video's How to be su…
 
In this episode, Elias has a brief chat with Janet Nawijn about the currently running B2B Benchmark that is aimed at global B2B marketers. Are you a B2B marketer? Please participate in the benchmark here: https://marketingguys.com/b2b-marketing-benchmark-2021/ Why join the benchmark? Be at the forefront of B2B marketing All participants will get a …
 
In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences. During the discussion, we talk about how to make virtual and hybrid events work. Ike gives valuable advice on which approaches work and which won't. A virtual event should not be a copy of an in-person event but how should it then …
 
In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting. An important question a lot of marketers have is which content to keep, update or kill. Ma…
 
In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your cont…
 
In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing. LinkedIn Jack Born: https…
 
In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book. Lin…
 
A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. …
 
Een bijzondere uitzending. Na een jaar hard werken, duiken we als founders in de lancering van HYMN en bekijken we het fundament van een digitaal theater. Hoe bouw je een startup als de wereld stil ligt? — Thomas de Vrij zag aan het begin van de pandemie bij zijn filmbedrijf Badbirds de inbox opdrogen. Hij gooide het roer om en werd de drijvende kr…
 
In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C. The following topics are covered: Differences in B2B and B2C social media management Social media management software…
 
In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select t…
 
In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and p…
 
In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights: Learning when starting a marketing department from scratch What is funnel marketing? How to measure funnel co…
 
Frido Smulders is Professor Entrepreneurship aan TU Delft, gespecialiseerd in ‘Entrepreneurial Innovation’. Hij haalde zijn Master Aerospace Engineering aan dezelfde universiteit en hield zich voor zijn afstuderen onder andere bezig met de ontwikkeling van glare, een superdun aluminium dat nu gebruikt wordt op de romp van de Airbus A380. Op dit mom…
 
"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are…
 
Afgelopen week gingen de deuren van HYMN open. Een digitaal theater voor concert ervaringen, ontworpen door Momkai. Geen platform, maar een podium. In aanloop naar deze lancering spraken we de creative director van het meest gerenommeerde theater van ons land: het Internationaal Theater Amsterdam. Met ITA Live vinden hun voorstellingen nu de weg na…
 
Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different. But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Lega…
 
Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.…
 
According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools. During the chat we discuss the following topics:…
 
In 2018 studeerde Lieselot Elzinga af aan de Gerrit Rietveld Academie in Amsterdam met de collectie ‘Baby’s Berzerk’. De collectie viel niet alleen op dankzij de modische uitvergrotingen, die typerend zijn voor Lieselots werk, maar ook omdat de collectie gepresenteerd werd met livemuziek eromheen. Daarna begon ze samen met Miro Hämäläinen haar eige…
 
Als je ontwerpt zie je altijd ruimte voor je. Soms wordt dit een ‘empty void’ genoemd. Maar het idee van zo’n leegte is hopeloos achterhaald. Niets ontstaat in isolatie. Zonder kennis van de context ontwerpen we verwarring. Gelukkig is daar een ontwerper als Afaina de Jong, het nieuwe hoofd van Contextual Design, de grootste master van de Design Ac…
 
Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob …
 
In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide. Alex has a load of experience in the B2B marketing-field and explains some differe…
 
When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distingu…
 
In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys). Things we discuss: SEO and link building Link building tips & tricks Tools used for link building International link b…
 
CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future. Things we discuss: Use real-time data and insights for product innovation and ideas Practical exam…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is…
 
How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics: How t…
 
Jan Cremer is kunstenaar. Vooral schilder en schrijver, maar op zekere momenten in zijn carrière ook bijvoorbeeld beeldhouwer, verslaggever, fotograaf en regisseur. Jan is niet alleen veelzijdig, maar ook avontuurlijk. Op zijn veertiende al reisde hij naar Parijs zonder een cent op zak maar met een tas vol verf en kwasten. En in 1964 - op zijn 24st…
 
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and Nati…
 
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