Beste Brian Fisher podcasts (2022)

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Marketing Technology Podcast by Marketing Guys

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How to get 50% return-on-ad-spend using sms in e-commerce - Jason K. Williamson, Founder of E2 20:50

14h ago20:50

20:50

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-bas…

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Marketing Technology Podcast by Marketing Guys

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How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical 21:51

1d ago21:51

21:51

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools? In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by adva…

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Marketing Technology Podcast by Marketing Guys

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How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen 20:54

22d ago20:54

20:54

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they? In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth. Topics we dis…

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Marketing Technology Podcast by Marketing Guys

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Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk 19:37

28d ago19:37

19:37

What are the most important metrics to measure for e-commerce brands? In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies. Topics we discuss: Most important metrics to measure Why CLV matters Differences between industries and how this…

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Marketing Technology Podcast by Marketing Guys

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How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk 24:11

1M ago24:11

24:11

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions? In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast. To…

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Marketing Technology Podcast by Marketing Guys

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How to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics 19:55

1M ago19:55

19:55

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them! In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics. Topics w…

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Marketing Technology Podcast by Marketing Guys

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How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard 23:17

2M ago23:17

23:17

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming. In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, perso…

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Marketing Technology Podcast by Marketing Guys

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How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert 21:36

2M ago21:36

21:36

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV). In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconv…

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Marketing Technology Podcast by Marketing Guys

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Marketing automation selection - Akhil Mittal, SVP Global Sales & Marketing of Altudo 18:43

2M ago18:43

18:43

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode. In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sa…

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Marketing Technology Podcast by Marketing Guys

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How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave 17:33

2M ago17:33

17:33

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast. In this episode, Elias has a cha…

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Marketing Technology Podcast by Marketing Guys

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How to: advertise on podcasts - Mike Kadin, CEO of RedCircle 20:34

3M ago20:34

20:34

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast! In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.…

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Marketing Technology Podcast by Marketing Guys

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Hope is not a strategy when building funnels! - Alisha Conlin-Hurd, co-founder of Persuasion Experience 17:25

3M ago17:25

17:25

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels. Topics we discuss: What are funnels (and what are they not)? What most people…

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Marketing Technology Podcast by Marketing Guys

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Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications 22:05

3M ago22:05

22:05

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a…

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Marketing Technology Podcast by Marketing Guys

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Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai 15:46

3M ago15:46

15:46

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook. To…

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Marketing Technology Podcast by Marketing Guys

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Digital marketing in the insurance industry, and why it’s different - Ifty Kerzner, President of Kissterra 18:55

4M ago18:55

18:55

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system. Topics we discuss: Why is insurance marketing different form other industries? Trends in insurance marketing The state of insurance mar…

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Marketing Technology Podcast by Marketing Guys

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How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost 18:30

4M ago18:30

18:30

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility. Topics we discuss: Tips on which tools and channels to use as a…

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Marketing Technology Podcast by Marketing Guys

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How sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic 22:43

4M ago22:43

22:43

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author. Topics we discuss: Why is revenue marketing important? What is Sales Enablement and …

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Marketing Technology Podcast by Marketing Guys

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Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io 18:13

4M ago18:13

18:13

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen t…

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Marketing Technology Podcast by Marketing Guys

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How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno 18:04

5M ago18:04

18:04

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform. The topics we discuss include: Possibilities of text messaging in your marketing mix (SMS, social messaging) Best practices for the…

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Marketing Technology Podcast by Marketing Guys

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How to get a 10% increase in net sales by implementing a referral program - Raul Galera, Chief Advocate at Referral Candy 19:57

5M ago19:57

19:57

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs. Topics we discuss: Which referral programs work and which not How to promote referral programs How to measure results …

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Marketing Technology Podcast by Marketing Guys

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A new club for marketers: Club MarTech - Elias, Marten and Mark from Marketing Guys 4:50

5M ago4:50

4:50

This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ Topics we discuss: What is Club Martech? Why should you join? What's in it for you? How to join (for free) LinkedIn Elias: https://www.linkedin.com/in/eliascrum LinkedIn Mark: https://www.linkedin.com/in…

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Marketing Technology Podcast by Marketing Guys

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How to build an email list that gets high paying customers - Luke Charlton, AKA The Aussie Hermit 17:45

5M ago17:45

17:45

In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow. Topics we discuss: How to build your email list successfully Which lead magnets actually work? How to get people to subscribe by advertising What are acceptable costs per lead? LinkedIn Luke Charlton: https://www.linkedin.com/in/lu…

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Marketing Technology Podcast by Marketing Guys

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How to scale your marketing agency -Itamar Shafir, CEO of Umbrella 21:33

5M ago21:33

21:33

Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella. Topics we discuss: What services to offer and which not Inhouse vs. outsourcing How to productize services How to build a recurring revenue s…

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Marketing Technology Podcast by Marketing Guys

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Attribution secrets for B2B marketers - Bonnie Crater, CEO of Full Circle Insights 21:33

5M ago21:33

21:33

Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer. In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketer…

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Marketing Technology Podcast by Marketing Guys

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Email marketing trends for 2022 - Aleksandra Korczynska, CMO of GetResponse 23:37

6M ago23:37

23:37

In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here). The 5 trends we discuss: Personalization Automation and AI Saying goodbye to open rates Mobile Accessibility Interactive emails …

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Marketing Technology Podcast by Marketing Guys

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Grow your email list, using Twitter - Yannick Veys, CMO of Hypefury 16:59

6M ago16:59

16:59

In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool. Topics we discuss: Tips on how to be successful on Twitter How to leverage your social media following and turn them into newsletter subscribers Examples of campaigns LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/…

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Marketing Technology Podcast by Marketing Guys

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In marketing, the past is no guarantee for future success anymore - Mark Stouse, CEO of Proof Analytics 19:12

6M ago19:12

19:12

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in. In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics. Topics …

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Marketing Technology Podcast by Marketing Guys

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How to offer digital experiences at an SME budget - Luke Wakefield, CEO at Siteglide 17:22

6M ago17:22

17:22

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs. Topics we discuss: Why Digital Experiences can not only be offered by corporates but also by SMEs Examples of digital experiences offered by SMEs How to solve the proble…

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Marketing Technology Podcast by Marketing Guys

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How to make use of AR andVR on your website - Caspar Thykier,co-founder of Zappar 21:03

7M ago21:03

21:03

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses. Topics we discuss: A 5-step approach to start using AR and VR Use cases and examples Industries …

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Marketing Technology Podcast by Marketing Guys

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How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify 25:17

7M ago25:17

25:17

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk. In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform. Topics we discuss: Examples of successful personalization Step-b…

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Marketing Technology Podcast by Marketing Guys

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How to: chatbots that drive conversions - Eliav Cohen, Founder of The Bot Lab 25:51

7M ago25:51

25:51

What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere? In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid ball…

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Marketing Technology Podcast by Marketing Guys

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How to produce the best B2B marketing content - Mark Raffan, CEO of Content Callout 27:22

7M ago27:22

27:22

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast. Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones! Topics we discuss: How to create the best …

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Marketing Technology Podcast by Marketing Guys

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How to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplane 23:10

8M ago23:10

23:10

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner! Topics we discuss: Differences between a Shopify and Magento webshop The i…

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Marketing Technology Podcast by Marketing Guys

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Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners 22:05

8M ago22:05

22:05

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode. In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company. Topics we discuss: What is partner and affiliate marketing? Whe…

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Marketing Technology Podcast by Marketing Guys

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Permission marketing: How to reward people that see your ads with crypto - Charlie Silver, CEOof Permission.io 15:30

8M ago15:30

15:30

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince pe…

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Marketing Technology Podcast by Marketing Guys

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The future of virtual events after Covid - Michelle Garrisson and Daniel Moss, co-founders of We & Goliath 20:43

8M ago20:43

20:43

A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful? In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planner…

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Marketing Technology Podcast by Marketing Guys

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8 steps to make a funny sales video that goes viral - Joseph Wilkins, founder of Funnysalesvideos.com 35:49

8M ago35:49

35:49

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so! In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'. Topics we discuss: The 8-step process to create funny videos The role of stor…

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Marketing Technology Podcast by Marketing Guys

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Learn how to deal with the 3rd party cookie ban as a marketer in 15 minutes - Quimby Metlon, co-founder of Confection 17:38

9M ago17:38

17:38

Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer. Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and ma…

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Marketing Technology Podcast by Marketing Guys

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Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital 25:01

9M ago25:01

25:01

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia. Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies. Topics we discuss: What is the definition of CLV…

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Marketing Technology Podcast by Marketing Guys

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How to outrank the big players clustering keywords - Skyler Reeves , CEO and founder Ardent Growth 17:57

9M ago17:57

17:57

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering. We talk about the use of intent data. Topics we discuss: SEO pitfalls What tools to use for keyword clustering How to find the right keyword clusters LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/ Website …

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Marketing Technology Podcast by Marketing Guys

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How to create a content marketing machine - James Scherer, VP of Growth at Codeless 20:49

9M ago20:49

20:49

How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing results. In this episode, Elias has a chat with James Scherer, who is the VP of Growth at Codeless, a global content production company. Topics we discuss: H…

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Marketing Technology Podcast by Marketing Guys

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The future of software for product marketers - Derek Osgood, CEO of Ignition 13:32

10M ago13:32

13:32

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers. A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product markete…

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Marketing Technology Podcast by Marketing Guys

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Top 3 mistakes made when hiring a website vendor - Sean Rosensteel, Founder of Savvy Pro Web 23:10

10M ago23:10

23:10

In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work. Companies that select a website vendor, often make very costly mistakes. Sean shares 3 of those in this podcast. He also talks about the StoryBrand framework that he uses. Topics we discuss: What should a good website tell to customers? Wh…

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Marketing Technology Podcast by Marketing Guys

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The ideal marketing technology stack for restaurants - ”Rev” Ciancio, Head of Revenue Marketing at Branded Strategic Consulting 23:11

10M ago23:11

23:11

Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing technology in place as well! In this episode, Elias has a chat with David "Rev" Ciancio, who owns a restaurant himself in New York City and is a consultant t…

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Marketing Technology Podcast by Marketing Guys

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How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow 28:28

11M ago28:28

28:28

In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier. There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI. We talk about the use of intent dat…

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Marketing Technology Podcast by Marketing Guys

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How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support & Services at Act-On Software 23:19

11M ago23:19

23:19

Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan. In this episode, Elias has a chat…

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Marketing Technology Podcast by Marketing Guys

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Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe 18:17

11M ago18:17

18:17

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club. In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for fr…

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Marketing Technology Podcast by Marketing Guys

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Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT 26:46

11M ago26:46

26:46

Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marketing team in place. In this episode, Elias has an interview with Tim Partasevitch, the chief growth officer at Smart IT, a custom software development compa…

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Marketing Technology Podcast by Marketing Guys

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5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys 42:58

11M ago42:58

42:58

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark. The 5 trends we discuss: Recruitment marketing get a more prominent role Data-driven marketing and why it still did not get the attention it should have Integration of marketing …

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Marketing Technology Podcast by Marketing Guys

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How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely 23:27

12M ago23:27

23:27

Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way. In this episode, Elias has a chat with Nate Joens, who is the co-founder and…

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