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What makes a brand? Brand equity, brand marketing, brand awareness, brand recognition... Enough! So many terms with no explanation. That's why this podcast exists. At Puck Creations, we're going to guide you through some of the most important terms in brand and marketing. More importantly, we'll explain why you need to define your brand and how storytelling can help to communicate a clear, consistent, relevant message that stands out. If you'd like to read the articles, go to https://puckcre ...
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S01E02 - On brand marketing
17:19
17:19
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17:19
On brand marketing Brand marketing is the way you make your business visible to your audience. This article looks at why it's important and how to make it successful for your business. Brand marketing talking points What is Brand Marketing? Brand and branding Branding and brand marketing Brand marketing and brand equity Why does brand marketing mat…
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1
S01E01 - On brand equity
24:42
24:42
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24:42
Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty. Brand equity talking points What is brand equity? Brand equity and brand awareness Brand equity stages Why does brand equity matter? Positive brand equity benefits Positive brand …
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Some people prefer to listen to articles and stories, so Puck Creations have decided to make that easier. You can listen to Puck Creations' articles in the form of an audio podcast. Download each episode on your favourite podcast platform and digest King Puck's Wisdom while you're driving or taking the dog for a walk in the park. Imagine the joy of…
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