Beste Boundaries podcasts (2024)

1
Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering 40:25

2d ago40:25

40:25

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …

1
Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma 26:03

2d ago26:03

26:03

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…

1
Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers 32:19

2M ago32:19

32:19

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…

1
Bonus episode: looking at nature in a new light to foster biodiversity 25:36

2M ago25:36

25:36

In this episode, we're taking a hike. Together with Mara de Pater, transitions researcher specializing in biodiversity, and Samuelle van Deutekom, forest ranger, we're walking through the Dunes of Schoorl. It's a coastal area an hour’s drive North of Amsterdam, and we think it’s a prime example of biodiversity restoration. We talk about soil and be…

1
Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe 20:24

3M ago20:24

20:24

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

1
Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer 21:47

3M ago21:47

21:47

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

1
Sparkle Interview: Géraldine Nolens 24:55

4M ago24:55

24:55

Chris Wouters invited Géraldine Nolens to our studio. She pursues and implements a sustainable business approach. On top of that, she advocates open discussions and balanced considerations in the Board of Directors, always in line with long-term strategy and integrated into the business planDoor GUBERNA

1
Navigating the AI Revolution in Marketing: Insights from Charida Dorder 21:49

4M ago21:49

21:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

1
Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain 22:08

5M ago22:08

22:08

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

1
Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels 23:49

5M ago23:49

23:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

1
Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers 28:59

5M ago28:59

28:59

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

1
Karen Dumery - Growing awareness about planetary boundaries. Planetary overshoot should be stopped, also in the boardroom 10:33

6M ago10:33

10:33

Danny Vandevyver, himself a GUBERNA Certified Director, invited Karen Dumery for an experience interview around ‘Sustainable Value Creation’ at the GUBERNA Home of Governance. They exchanged views on board mandates, the importance of sustainability on the board agenda, the usefulness of director training programmes and a call to action.…

1
Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James 22:55

6M ago22:55

22:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

1
Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent 21:17

8M ago21:17

21:17

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

1
Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas 12:28

7M ago12:28

12:28

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

1
#5: Live vanuit Theater Walhalla met Marije van den Berg en Derk Loorbach 47:05

8M ago47:05

47:05

Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. Je hoort het goed, de laatste van dit seizoen is een live opgenomen aflevering vanuit de Kleine Walhalla in Rotterdam. Wouter Mulders gaat in gesprek met stopstrateeg Marije van den Be…

1
Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev 22:37

8M ago22:37

22:37

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

1
#4: Waar afbouw niet omheen kan – rouw en rendement 32:27

8M ago32:27

32:27

Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de vier aflevering behandelen we twee belangrijke hindernissen voor afbouwers. Ten eerste: een barriere in onszelf. We spreken met therapeut rouw- en verliesverwerking Henja Treur, …

1
#3: Van veeteelt naar vezelteelt – afbouw voor doorontwikkeling 34:50

8M ago34:50

34:50

Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de derde aflevering duiken we de landbouwtransitie in. Al decennia lang loopt de intensieve veehouderij tegen milieu- en andere grenzen aan, maar blijft ze doorgroeien. En dan, zo’n…

1
Mark Adriaenssens - Hier tikt het hart circulair 32:31

8M ago32:31

32:31

In onze reeks “Directors Sparkle interviews” gaan Jo Hendrikx, Danny Vandevyver en Chris Wouters in dialoog met GUBERNA-bestuurders. Elk interview sluit inhoudelijk aan op een of meer onderzoeksthema’s waarrond de ‘Centres of Expertise’ van GUBERNA werken: ‘Resilience’ , ‘Board Dynamics’, ’Innovation’, ‘Sustainable Value creation’ en “Diversity & I…

1
#2: Twee keer afbouw van de lange adem 42:40

9M ago42:40

42:40

Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de tweede aflevering praten we met twee burgemeesters en twee ambtenaren van de stad Genk. Eind jaren 80 sluiten daar de kolenmijnen en verdwijnt ook andere industrie. In de decenni…

1
#1: Activistische afbouwers als kanaries in de kolenmijn 31:49

9M ago31:49

31:49

Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de eerste aflevering, praten we met Alfred Blokhuizen en Gusta Schreiner. Vanuit de Verening Bewoners tegen Vliegtuigoverlast, strijden ze tegen lawaai, stank en ultrafijnstof. Wat …

1
Katrin Geyskens - Hoe omgaan met opportuniteiten en risico’s van Artificiële Intelligentie en AI-applicaties in de bestuurskamer? 27:54

9M ago27:54

27:54

Chris Wouters nodigde Katrin Geyskens uit voor een interview in onze studio. Ze praatten onder andere over hoe een bestuurder deskundig kan navigeren in innovatie, risico’s en verantwoordelijkheden met AI-applicaties. Deze applicaties kennen momenteel een boost in diverse ondernemingen en organisaties. Katrin Geyskens is als Managing Partner van Ca…

1
Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier 24:25

10M ago24:25

24:25

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

1
Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó 21:46

10M ago21:46

21:46

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

1
Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence 21:02

10M ago21:02

21:02

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

1
Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin 21:02

11M ago21:02

21:02

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

1
Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown 19:55

11M ago19:55

19:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

1
The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind 31:41

11M ago31:41

31:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

1
The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics) 19:26

11M ago19:26

19:26

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

1
Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic 20:34

11M ago20:34

20:34

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

1
#6: Living within just boundaries (and not just safe boundaries), with Joyeeta Gupta 28:51

12M ago28:51

28:51

Who is responsible for the climate crisis? And how safe is it actually for everyone when we keep within established planetary boundaries? Wouter Mulders and Neha Mungekar are very honoured to get to wrap up this season by discussing such questions with Joyeeta Gupta. She is a professor of Environment and Development in the Global South at the Unive…

1
Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney 22:41

12M ago22:41

22:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

1
#5: Justice as the opposite of exclusion, with Daniëlle Hirsch 27:31

12M ago27:31

27:31

What is it like to work on environmental and human rights issues from both ends, so from both the Global South (or majority world) and the Global North? And not to work *for* but *with* global organisations that are seeking justice, pointing out that those in power have to be more inclusive? For these next two episodes we are switching to English, …

1
Natacha Lippens - “Boards have a strategic role to play in the climate transition” 13:12

12M ago13:12

13:12

As a scientist, having studied biology, zoology, and ecology Natacha Lippens worked as a marine biologist in pollution prevention and response. In that capacity she supported the clean-up of marine pollution incidents around the world, from Argentina to South Korea. She advised on clean-up matters as well as on how to minimise economic and environm…

1
#4: In het oog van de transitiestorm in het landelijk gebied, met Renske Graafland 27:06

1y ago27:06

27:06

Hoe ga je als provinciaal ambtenaar om met gevoelens van onrecht bij boeren en bewoners? Moet je sneakers aantrekken naar inspraakavonden voor een snelle aftocht? En de lobby van de banken en de agrofood-industrie, is dat wel rechtvaardig? Waar in andere domeinen misschien nog weinig afbouw gaande is, voelt het in de transitie van het landelijk geb…

1
#3: Ruimte maken voor de industrie van de toekomst, met Anne-Marie Spierings 25:18

1y ago25:18

25:18

Hoe maken we in Nederland ruimte voor nieuwe, andere bedrijvigheid? En hoe verdelen we de lusten en de lasten van die transitie? En doet de industrie wel genoeg? Deze aflevering nemen we op op de plek waar 20% van de Nederlandse CO2-reductie moet worden gerealiseerd: de haven van Rotterdam. In het maatschappelijk debat over fundamentele verandering…

1
The Art of Pricing in Marketing - Interview with Dan Balcauski 26:03

1y ago26:03

26:03

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

1
#2: Een praktijk van vertrouwen bouwen met thuisloze jongeren, met Pauline van den Elsen 30:03

1y ago30:03

30:03

Wanneer het gaat over armoedebestrijding en schuldhulpverlening, is het heel makkelijk om alleen over getallen te praten. Maar wie zijn de mensen achter die getallen? En waar hebben het dan echt over? In deze aflevering praat Wouter samen met collega & co-host Dewi Lemmens over dit soort kwesties. We doen dat met Pauline van den Elsen, senior belei…

1
#1: Rechtvaardigheid kun je niet uitrollen, met Shivant Jhagroe 23:21

1y ago23:21

23:21

Welke rol speelt rechtvaardigheid in fundamentele verandering, bijvoorbeeld bij de energietransitie of vraagstukken als natuurbehoud? En wat is rechtvaardigheid precies? Onze eerste gast van seizoen kijkt daar met een hele scherpe blik naar -- “Ik heb meer geleerd van de mensen in het veld, dan van de boeken aan de universiteit”. Samen met DRIFT-co…

1
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani 20:21

1y ago20:21

20:21

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…

1
Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero 18:49

1y ago18:49

18:49

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…

1
The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai 19:23

1y ago19:23

19:23

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…

1
How to do Personas right - Jim Kraus, President of the Buyer Persona Institute 23:39

1y ago23:39

23:39

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …

1
Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker) 17:14

1y ago17:14

17:14

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…

1
Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero 18:31

1y ago18:31

18:31

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…

1
Sam Strijckmans - Voorzittersgetuigenis over duurzame waardecreatie in Japanse multinational 39:59

1y ago39:59

39:59

Jo Hendrikx mocht de spits afbijten en nodigde Sam Strijckmans uit in onze studio. Sam is executive Vice-President bij de Japanse multinational Nitto Denko Corporation en voorzitter en CEO van Nitto EMEA NV. Dit is het in Leuven gevestigd regionaal hoofdkantoor voor Europa, het Midden-Oosten en Afrika. Sam ging met Jo in dialoog over ESG en duurzam…

1
How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal 18:31

1y ago18:31

18:31

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…

1
Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago 16:08

1y ago16:08

16:08

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …

1
Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint) 19:30

1y ago19:30

19:30

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …

Podcasts die het beluisteren waard zijn

Boundaries Podcasts

Podcasts die het beluisteren waard zijn

Korte handleiding