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Wouter Mulders, Igno Notermans

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Hoe werkt fundamentele maatschappelijke verandering? En hoe krijgen we te midden van een klimaatcrisis, biodiversiteitscris en groeiende ongelijkheid het roer radicaal om? In deze podcast voelt Wouter Mulders (samen met wisselende co-hosts) experts aan de tand over transitiewetenschap en -praktijk. Want door transities naar duurzaamheid en rechtvaardigheid te begrijpen, kunnen we ze versnellen. Althans, dat hopen we. Als jij ook aan de slag wilt met transities, of er gewoon meer over wilt we ...
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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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In a series of interviews our GUBERNA Directors invite their peers to discuss topics that are central in the corporate governance landscape today. Learn from their experiences and insights and find inspiration for your own board.
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…
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In this episode, we're taking a hike. Together with Mara de Pater, transitions researcher specializing in biodiversity, and Samuelle van Deutekom, forest ranger, we're walking through the Dunes of Schoorl. It's a coastal area an hour’s drive North of Amsterdam, and we think it’s a prime example of biodiversity restoration. We talk about soil and be…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…
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Danny Vandevyver, himself a GUBERNA Certified Director, invited Karen Dumery for an experience interview around ‘Sustainable Value Creation’ at the GUBERNA Home of Governance. They exchanged views on board mandates, the importance of sustainability on the board agenda, the usefulness of director training programmes and a call to action.…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…
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Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…
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Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. Je hoort het goed, de laatste van dit seizoen is een live opgenomen aflevering vanuit de Kleine Walhalla in Rotterdam. Wouter Mulders gaat in gesprek met stopstrateeg Marije van den Be…
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In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…
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Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de vier aflevering behandelen we twee belangrijke hindernissen voor afbouwers. Ten eerste: een barriere in onszelf. We spreken met therapeut rouw- en verliesverwerking Henja Treur, …
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Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de derde aflevering duiken we de landbouwtransitie in. Al decennia lang loopt de intensieve veehouderij tegen milieu- en andere grenzen aan, maar blijft ze doorgroeien. En dan, zo’n…
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In onze reeks “Directors Sparkle interviews” gaan Jo Hendrikx, Danny Vandevyver en Chris Wouters in dialoog met GUBERNA-bestuurders. Elk interview sluit inhoudelijk aan op een of meer onderzoeksthema’s waarrond de ‘Centres of Expertise’ van GUBERNA werken: ‘Resilience’ , ‘Board Dynamics’, ’Innovation’, ‘Sustainable Value creation’ en “Diversity & I…
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Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de tweede aflevering praten we met twee burgemeesters en twee ambtenaren van de stad Genk. Eind jaren 80 sluiten daar de kolenmijnen en verdwijnt ook andere industrie. In de decenni…
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Kunnen wij het als maatschappij eens worden over wat moet stoppen of minder moet? En als dat kan, hoe gaan we dat dan doen? Over deze vragen gaat dit nieuwe seizoen. In de eerste aflevering, praten we met Alfred Blokhuizen en Gusta Schreiner. Vanuit de Verening Bewoners tegen Vliegtuigoverlast, strijden ze tegen lawaai, stank en ultrafijnstof. Wat …
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Chris Wouters nodigde Katrin Geyskens uit voor een interview in onze studio. Ze praatten onder andere over hoe een bestuurder deskundig kan navigeren in innovatie, risico’s en verantwoordelijkheden met AI-applicaties. Deze applicaties kennen momenteel een boost in diverse ondernemingen en organisaties. Katrin Geyskens is als Managing Partner van Ca…
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On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…
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In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…
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"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…
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Who is responsible for the climate crisis? And how safe is it actually for everyone when we keep within established planetary boundaries? Wouter Mulders and Neha Mungekar are very honoured to get to wrap up this season by discussing such questions with Joyeeta Gupta. She is a professor of Environment and Development in the Global South at the Unive…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …
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What is it like to work on environmental and human rights issues from both ends, so from both the Global South (or majority world) and the Global North? And not to work *for* but *with* global organisations that are seeking justice, pointing out that those in power have to be more inclusive? For these next two episodes we are switching to English, …
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As a scientist, having studied biology, zoology, and ecology Natacha Lippens worked as a marine biologist in pollution prevention and response. In that capacity she supported the clean-up of marine pollution incidents around the world, from Argentina to South Korea. She advised on clean-up matters as well as on how to minimise economic and environm…
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Hoe ga je als provinciaal ambtenaar om met gevoelens van onrecht bij boeren en bewoners? Moet je sneakers aantrekken naar inspraakavonden voor een snelle aftocht? En de lobby van de banken en de agrofood-industrie, is dat wel rechtvaardig? Waar in andere domeinen misschien nog weinig afbouw gaande is, voelt het in de transitie van het landelijk geb…
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Hoe maken we in Nederland ruimte voor nieuwe, andere bedrijvigheid? En hoe verdelen we de lusten en de lasten van die transitie? En doet de industrie wel genoeg? Deze aflevering nemen we op op de plek waar 20% van de Nederlandse CO2-reductie moet worden gerealiseerd: de haven van Rotterdam. In het maatschappelijk debat over fundamentele verandering…
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Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…
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Wanneer het gaat over armoedebestrijding en schuldhulpverlening, is het heel makkelijk om alleen over getallen te praten. Maar wie zijn de mensen achter die getallen? En waar hebben het dan echt over? In deze aflevering praat Wouter samen met collega & co-host Dewi Lemmens over dit soort kwesties. We doen dat met Pauline van den Elsen, senior belei…
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Welke rol speelt rechtvaardigheid in fundamentele verandering, bijvoorbeeld bij de energietransitie of vraagstukken als natuurbehoud? En wat is rechtvaardigheid precies? Onze eerste gast van seizoen kijkt daar met een hele scherpe blik naar -- “Ik heb meer geleerd van de mensen in het veld, dan van de boeken aan de universiteit”. Samen met DRIFT-co…
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In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…
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On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…
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In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…
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Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …
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In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…
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Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…
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Jo Hendrikx mocht de spits afbijten en nodigde Sam Strijckmans uit in onze studio. Sam is executive Vice-President bij de Japanse multinational Nitto Denko Corporation en voorzitter en CEO van Nitto EMEA NV. Dit is het in Leuven gevestigd regionaal hoofdkantoor voor Europa, het Midden-Oosten en Afrika. Sam ging met Jo in dialoog over ESG en duurzam…
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Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…
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In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …
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In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …
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In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…
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In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…
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