In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential. Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies. Key Learnings: - Creative I…

LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%. We’ve invited Yeehooi Tee fr…

Seems like we started to attend so many events these days! But do they bring ROI? Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth. Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your s…

AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper! Can Revenue be Automated? - yes Can AI power that Automation? - yes but how? AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents. We are e…

Are you ready to unlock the power of buyer intent? Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time. Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak int…

Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI. Emelie Linheden, VP of Marketing at Younium, will join u…

Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch." April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless business…

A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…

Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…

On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group. Deep dive into the revenue operations world and its role in fueling community-driven growth. During this engaging session, we'll explore: - Community-Powered Revenue Strategies: discover how innovative organizations use the power of …

On this episode of Attributed you will discover the secrets to startup success as we delve into the art of building predictable and repeatable revenue. We are sitting down with Lars Johan Bjørkevoll Founder and CEO at Scaleupxq who will share his experience of executing outbound sales strategies for over 130 growth companies and counting, and cover…

Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain …

On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent d…

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and op…

Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure! Discover the power of Dreamdata Reveal, a tool …

Tune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn! Enjoy the episod…

On this episode of Attributed, we are thrilled to welcome Robin Daniels, a renowned expert in the world of startups and IPOs. With a stellar career that spans leading roles at some of the most successful tech companies, including Salesforce, WeWork, LinkedIn and Matterport, Robin has been at the forefront of innovation and IPO strategies. He will s…

In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essenti…

On this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kenerson. They chat about Ole's remarkable journey from Trustpilot to B2B SaaS. Discover his insights on MVP development, early customer feedback, finding product-market fit, and the art of balancing shor…

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys,…

Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization. We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams. Through his engagi…

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, track…

Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales. Get ready …

Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success. Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to levera…

Welcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to ha…

Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, and reports. If you've ever felt overwhelmed by the state of your data, you're not alone! In this exclusive episode, we have the privilege of hosting Mark McKenzie, Managing Director at MckTui and the …

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Steffen brings a wealth of expertise in bridging marketing efforts with revenue generation. He possesses a strong growth-oriented mindset, is deeply rooted in data-driven approaches, and has a passion for …

In this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. Is it necessary for sellers to always be in selling mode? Laura's strong personal brand on LinkedIn has allowed her to connect with numerous potential buyers worldwide. However, in today's competitive market, is it possible for sellers to clo…

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people str…

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marke…

In this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen. They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. Enjoy the episode and do…

An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window. That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamenta…

In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conversions. Joining us for this discussion is Sarah McConnell, the VP of Demand Generation at Qualified. Sarah will share her insights on when it is appropriate to utilize a chatbot versus a traditional fo…

In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover what B2B marketers really need to know about the buyer journey and data analysis. It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many m…

In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. Enjoy the episode and don’t …

The consumer's mind sees everything that stands out. BUT! Good marketing thrives on repetition. We are scared of trying new stuff in public - what if I fail? - is that even professional? - what if they say I look stupid? During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded. Enj…

Account-based marketing is a powerful strategy, but how do you do it effectively? 1) Targeting 2) Demand Generation 3) Repeatable Plays With Sales 4) Clear Conversion Points 5) Gap Analysis with a Vision for the Future Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strat…

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and …

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a…

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations. Enj…

Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting. We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape. - Consider attribution before you feel you need to - Ha…

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber. Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth! Get to know Steffen, his pa…

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick. They are discussing the importance of: having a shared ICP to align sales and marketing efforts accountability, efficiency, and collaboration between sales and marketing teams. the importance of high-qu…

In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sa…

Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.ai During this session, we will discuss an optimal marketing mix: - how do you define a marketing mix - which channels are the most impactful ones? - how to measure it? - how does Observe.ai marketing mix looks like? Enjoy the episode and don’t f…

In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need. Enjoy the episode and don’t forget to rate us and give us a comment. For mo…

UX Writing vs Copywriting - such an important difference! Ever thought that UX writing topics can be presented in a very exciting way? Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic. They will introduce us to what UX Writing actually is and how it evolved to st…

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B? Silvio Perez founder of AdConversion and a B2B Per…

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steffen is sharing his best practices for data-driven attribution. You will learn about: Dreamdata’s approach to data-driven marketing strategy. Why benchmarking is so impactful for marketers. What obstacle…