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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
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Ep 8 - Confessions of an Amazon Agency Owner
24:49
24:49
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24:49
Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the journey of building an Amazon agency from the ground up. Whether you’re an established Amazon seller or just starting your e-commerce venture, you’ll gain valuable insights into the complexities of the Amaz…
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Ep 7 - How Great Creatives on Amazon Improve Your Ads Performance
41:41
41:41
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41:41
In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon design creatives to maximise your Amazon Ads effectiveness. Kirsten shares her expertise on how she thinks about the shopper journey and their mindset, to then craft the ideal im…
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Ep 6 - 5 Amazon PPC Fundamentals Explained, What are They and How to Get them Right
27:06
27:06
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27:06
In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and…
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Ep 5 - How to Use Amazon Ads for a Product Launch
29:12
29:12
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29:12
In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launching a new product. Whether you're selling in Australia, the USA, or Europe, learn the four-stage framework that can help you achieve visibility, build organic ranking, and move from launch to profitabil…
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Ep 4 - 9 Common Questions Brands Ask About Amazon Ads
23:59
23:59
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23:59
In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded sear…
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Ep 3 - What Does A Full Marketing Funnel Look Like
24:27
24:27
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24:27
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the fu…
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Ep 2 - 9 Easy Mistakes Smart Brands Make with Amazon Ads
27:03
27:03
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27:03
From Auditing hundreds of Amazon Ads accounts, we've seen the most common mistakes brands are making with Amazon Ads. Some of these mistakes may be obvious, but others are less obvious. Either way, it's costing brands in both lost sales and also in wasted ad spend. In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes br…
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Ep 1 - The Number Metric for Success with Amazon Ads (MP3 - Audio Only)
18:35
18:35
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18:35
In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generate…
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Ep 1 - The Number Metric for Success with Amazon Ads (video)
18:35:00
18:35:00
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18:35:00
In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generate…
…
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