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Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND. There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering th ...
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Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study 5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to f…
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Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study 5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to f…
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Here I thank the people that made this book possible (you know who you are) and outline the next steps that accountants, bookkeepers, CPA's and financial coaches can take in the marketing journey. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Luc…
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Managing your time is critical if you are going to successfully grow your accounting firm. Why? Because your cashflow follows your calendar. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Mi…
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Once you have signed a new client the experience they have in the first 100 days with you will determine how long they stay, how good a client they are, and if they will refer you more clients. It is critical that you frame and then exceed their expectations of your firm. Thank you for listening. P.S. Not all accountants are created equal. When you…
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This strategy brings together the previous 7, and shares with you the real power of running a pioneering campaign. Move from speaking with one prospect at a time and scale your sales. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here …
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Imagine a platform that allows you to share your knowledge, build relationships, offer advice, answer questions and position yourself as an authority. That's the power of events. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is ho…
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In order to persuade a prospect to buy from you, you have to create the right buying environment. Environment dictates the performance of you marketing and the success of your sales. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here i…
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Marketing automation enables you to engage and nurture leads and prospects. It is about removing you from the process by using a machine, some software, another person or a combination of all three. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and L…
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To lead and be seen as an authority you may think that you need to be the best in the world. But this isn't the case. In reality, you just need to be the best in your world. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you…
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Education based marketing is the sharing of knowledge with the purpose of building trust. It helps you establish credibility with your audience through educational messages. It is based on relationship building rather than selling. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (…
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Relationships first, sales second™. Understanding how to connect with your audience, how to build relationships is very important. The way in which trust, respect and good communication are formed today is very different from 10 years ago. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL acco…
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Platform is another word for stage. In fact, it is a stage that elevates you above the crowd. Choose the right platforms and you'll soon stand head and shoulders above your competitors. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) her…
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Your brand isn't your logo, your business card or your pop-up banner you take to networking events. Your brand is a combination of how you look, how you act, and how you make people feel. It's what people say about you when you aren't in the room. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VI…
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Strategy 1 - Positioning
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Positioning is not about being seen as different from your competition, it is about being seen as the only solution to your clients problems. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 M…
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Everything you do leaves an online footprint. Your job is to create a footprint that others want to follow, and to bring their friends with them. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The …
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Now is the age of The Pioneering Practice. A strong divide is emerging in the industry between traditional accounting practices and those that are running their business in a more pioneering way. Thank you for listening. P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucr…
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