In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can make content that SELLS. Create content that talks about why them. Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity. Introduce the product…Answer the basic who, what, when, where & how questions. How y…

In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about the gateway to educate buyers during your sales funnel. It’s proven that educated buyers stick around more & spend more money. Here are some ideas for content that your podcast can utilize to educate your audience on: -Educate your audience on misconceptions -Educate your aud…

In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can create a podcast series that will attract, engage, nurture & convert more clients for your business. Your podcast can be a great marketing channel. The podcasting medium is that you can be imperfect & conversational. Get people to know you exist and have them …

In this episode, your host Amber Fuhriman has special guests Meredith Egeland & Erik Cabral to talk about gaining the clarity that will allow you to reach your goals in your personal life, podcasting life & your business life! There are some healthy ways for you to merge personal & business brands. How do you find a balance between the two? Have a …

In this episode, your hosts Erik Cabral and Amber Fuhriman go over how you can leverage guesting on other people's shows to best support your brand, your business & your goals. Most podcast hosts overlook being a guest on other people's shows to expand their network & personal brand. How to deal with the noise & find the right shows to guest on. Gu…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman talk about using podcasting to nail your dream 100 strategy. Make a list of the top 100 people you need to connect with now & utilize podcasting to scale that list & make it happen. Hosting & having guests on your show will help you connect with your dream 100 list of people & build l…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can overcome mental blocks in order to turn your shows and content into money makers for your business and personal brand. Different ways people monetize their content: -Sponsorships -Affiliate for products -Promote your own products -Incorporating your shows/content i…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go over the mental blocks of starting a podcast, growing your show! Get comfortable with being uncomfortable. If you have a message that you want to convey, there will be people out there who will listen. They can’t listen if you don’t do it! One is better than zero… would you rather …

In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth. Mike Ham goes into what he’s been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State. Links: Get all of the episodes of The On-Air Bra…

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss why you need a podcast to build your brand going into the year 2022. There is no shortcut to building your brand & captivating an audience will help you “stock the pond”. Kylie Jenner for example had built a massive raving fan base and leveraged that to start her make-up brand. C…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast. 1. When your show goes live, share an announcement post 2. Create a message that caters to pleasure & move away from pain 3. Use your data & statistics in your promotions 4. Promotional posts that focus on a problem 5. Promot…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into how you can maintain your relationships with guests you have on your podcast. The conversation of promotion starts before the interview happens. The whole podcasting experience is about building relationships, and how you and your guest can mutually benefit each other T…

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast. Get past the hesitation period & just START, but have a plan first. The faster you get your brand out there, the more clarity & data you can use to grow your company. Lack of consistency can be hurting a starting …

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss ways you can future proof your business's online presence & adapt to the ever-changing online landscape. The meta is changing when it comes to the next big thing people are going to gravitate towards. Facebook is thinking ahead & is betting on virtual reality being the next space…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can maximize your content potential with the right website set up! Learn the common mistakes you can run into that hold you back from being the industry thought leader you deserve to be. Putting effort into making a good website will show your viewers and potential bus…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can get millions of online interactions without paying for advertising. Leveraging assets such as organic content marketing can help grab attention over the course of years for an hour or two of work. The content you create should reflect the customer journey & how the…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the differences between boosting your post & running legitimate ad campaigns on social media. 3 strategies for social media marketing List building & sending out emails Master your customer’s journey Promote your episodes! Use “page transparency” to view other Facebook pages…

In this episode, your hosts Erik Cabral and Amber Fuhriman explain the importance of valuing relationship building over transactional intent with your podcast! Do you have a podcast to specifically sell a product or service? Making a podcast just to sell a product or service to your guests is not the way to go. Building relationships naturally & ad…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman get organized & explain why it’s so important with your podcast. Being organized helps with having clarity & makes your podcast smoother. Creating a google document that outlines the episode’s structure & content will make each episode more consistent. Naming your documents & files wi…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman give tips on what to do in your first five podcast episodes! “If you ever feel overloaded, reset your self surge protector & take the time to recharge” Putting together a mini-series can help reduce the chances of “pod fade”. Each episode should be a “pillar topic” that tees up what t…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the topic of being a good host Getting the right balance between highlighting your guest and conveying your message is important, your goal is to drive the conversation and let your guest shine! Have backup questions and gear them towards what your guest is passionate about.…

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go into email marketing strategies & the beneficial relationship it can have with your podcast. There are two types of people: I need to promote business but don’t know how to create content I have too much content but don’t know how to promote it. Marketing can make really smart peop…

In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about how you can build a brand that gets people excited to give you money. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to help build your engaged aud…

In this episode, your hosts Todd Giannattasio & Amber Fuhriman go over Todd's step-by-step strategy on launching your first or next podcast faster with his season 0 strategy. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources…

In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about what success means to you and how to know you're achieving it through measuring your success. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to hel…

In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into expanding your brand and podcast by building an audience. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to help build your engaged audience? C…

In today’s episode, we go through what makes a good referral, how to make better referral intros so everyone is set up to win, and a major caution when getting new clients from referrals (and why you might want to pump the breaks on that). Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts…

Is your content getting crickets? Do you want more clicks, comments, shares, and responses? This is the episode for you Learn the steps that get people to want to follow and engage with your content on social media, email, blog, podcast, or whatever platform you publish on. ️ Discover how the secrets of a successful pitcher will help you get more p…

Struggling with content ideas to keep your marketing going consistently? Feel like there's only so much you can say about the topics in your business? Then you need adjacent content marketing. In this episode, you'll learn how to zoom out a level to serve your audience with marketing that is still relevant to your business plus how to create and le…

In this episode of On Air Brands, Mike Ham is back to co-host for another episode of The Ham & G's Show! Today, Mike flips the Mic and interviews Todd about his 10 years running a digital marketing agency. Listen in to this value-packed episode as the guys deliver you the practical advice that has proven timeless to increase Brand Awareness, Audien…

In this episode of On Air Brands, Amber and Todd are here to save inboxes around the Internet with tips to get yourself out there connecting with more people and building your business WITHOUT being spammy. How do you stand out in a world of spam where no one wants to give you 5 minutes of time? You have products and services that will help make pe…

In this episode of On Air Brands, we welcome guest host Mike Ham, aka The Coolest Guy In Title Insurance to talk about how he was absolutely clueless when he started his podcast last year because there were no more networking events or lunch schmoozing to keep his business going like it used to. After just a few months, Mike is now recognized as a …

Do I have your attention? Are you interested? I know you are because it’s close or hit the bricks! That’s right people, today we are walking you through the AIDA Model for communication Listen in as hosts Todd and Amber show you how to improve your big picture sales strategy and your messaging with the Attention-Interest-Desire-Action framework. A …

How often do you utter or think the phrase "I can't do that because..."? Those are your self-limiting beliefs that you've accepted as truth and they are holding you back from reaching your maximum potential as an entrepreneur. In today's episode, Amber and Todd discuss the best ways for you to identify these blind spots, and how to overcome them so…

Want to get more consistent with your content so you attract and create more opportunities but you're just not sure how to make it stick? In today's episode, Amber and Todd give you strategies and tactics not just for making content creation easier, but also the mindset hacks to make the habit actually stick. Listen to the full episode to get the 9…

If your business relies on social media to reach your customers, you don't own or control your ability to reach and communicate with your customers. So how can you take back control of your business's growth potential? By building your own direct audience. In this episode, you'll learn ❌ the biggest mistake Todd made as an entrepreneur that probabl…

If you build it, they won’t come...so then what makes having a show the most successful way to market your business? In this episode, we walk you through what makes producing a weekly show the best way for you to reach, engage, and convert your target audience into customers. ✅ You'll learn the 3 biggest reasons having a show will put you in the be…

How do you have killer interviews on your podcast that your audience and guest both get a ton of value from? In this episode you'll learn the key skills to have great podcast interviews: What should you do for preshow prep for the guest? How to build rapport with podcast guests so the conversation flows well and gives the audience value What's the …

Want to know the best communication techniques to make sure your message is not just heard, but received and makes an impact? Amber and Todd go through the top NLP techniques for helping you ethically influence your audience. Get more info at https://thegrowthsuite.com/nlp-techniques-for-better-communication-and-content/ Subscribe to the show at ht…

Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX! Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture. Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your b…

Your words matter. That includes your show topics and titles, content, and all the words you use in your promotion and communication. So what should you say and when? Find out in this episode. For the full show notes, visit https://onairbrands.com/show --- Send in a voice message: https://podcasters.spotify.com/pod/show/onairbrands/message…

Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX! Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture. Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your b…

Everyone knows how important your Why is, right? But are you using it wrong? What you don’t know is that the most popular Why approach is probably killing your business (*cough* Simon Sinek *cough*). Learn the real power of Why plus how and when to use it properly in this episode. Get the full episode notes at https://onairbrands.com/show --- Send …

Is your business stuck in the old world and you're ready to transform into a successful, modern entrepreneur? ❌ No more slimy selling like those old 80s-movie used car guys with the slicked hair ❌ No more cheesy "For just $XX.99 - but wait there's more!" commercials that are just clearly bias promotions trying to sell to anyone within earshot The M…

Are you sleepwalking through your business and ready to wake up, take control, and make things happen? Listen to this episode and learn how to design your life and your business so you’re set up for success. Meet our new co-host Amber Fuhriman on today's episode as we go over: - How to choose yourself and break out of the mold of traditional "succe…

Is this the best marketing strategy in the world right now? ❌ Facebook ads? No, but we do love us some Facebook ads ❌ SEO? Great too, but definitely a long term play Want to take another guess? Let’s start by laying down what it takes to attract and convert new customers… 1️⃣ You have to have an audience that Knows, Likes, and Trusts you enough to …

Want to get great guests on your show but not sure where to start or what to do? In this episode, you'll learn all the different strategies for getting podcasts guests, what killer mistakes to avoid when doing guest outreach, what to look for in guests to guarantee they'll make for a great episode, and more. --- Send in a voice message: https://pod…

If you're in business, you have a brand. Intentional or not...but what does "brand" mean and how do you create one that sets you up for success? It's not just a logo and a tagline... It's how people think about you and talk about you when you're not in the room. It's your reputation, the culture of the community that you build... It's driven by the…

This is the question all hosts, current or aspirational, and even guests need to know the answer of. We break it down in this episode #meta what makes a great podcast episode: - What is value and how do you make sure your episodes are full of it? - Are you talking about the right topics that make for a great episode? - What elements do your episode…

Is this THE best podcast strategy today and no one is talking about it? We're talking about it in this episode. Can you actually have a podcast without having a podcast? In this episode, we breakdown the Re-Cast Podcast Strategy to show you how to quickly ramp up your brand awareness, engagement, and build up an audience and content assets so you a…