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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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WoW! Vrouw

Hiltje Oude Luttikhuis

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WOW!VROUW - VROUW DIE ZICHZELF KAN ZIJN EN VOOROP DURFT TE LOPEN De huidige systemen (yup allemaal) zijn niet gecreëerd door - of voor - vrouwen. En de oude Sisterhood containers zijn weggevallen. Laten we daar verandering in brengen. Let’s continue this revolution! Ben jij klaar om je beste, rijkste en liefdevolste leven te leiden als vrije vrouw? Wil je weten hoe je de externe en interne belemmeringen van het patriarchaat achter je laat? Wil je uit die beperkende systemen te breken? Ben je ...
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Kussenpraat

Rébecca Franco

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Kussenpraat: de podcast die sociale normen over intimiteit en seksualiteit uitkleedt. Een politieke insteek, een maatschappelijke en historische kijk, van academische analyses tot ongeremdheid, soms een beetje plat, altijd kritisch. Illustratie door Rosa Snijders.
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…
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'Ik zou nooit afhankelijk worden van m'n partner en altijd m'n zelfstandigheid blijven houden.' Dit tweede deel van het interview gaat over: over wat Widows and Widowers doet. Hoe het verlies van een partner anders in voor vrouwen dan voor mannen, en de uitdagingen die ze bij de oprichting zelf tegen kwamen. En natuurlijk deelt Marianne haar wens v…
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Trouwen en rouwen ligt heel dicht bij elkaar. Dit eerste deel van het interview gaat over: verlies en wederopbouw. verlies van gezondheid, werk, partner en het jezelf opnieuw uitvinden. Hoe ongelijkheid soms ontzettend zichtbaar is, maar je toch niets doet. Hoe een eigen gemis tot een nieuw initiatief leidde. En natuurlijk deelt Marianne wanneer ze…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…
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Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…
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I follow my heart:Imagine embracing a transformative shift from the traditional concept of money as a medium of exchange to a system where equality and inclusivity take center stage. In this vision, economic exchange is no longer dominated by the amount of money one possesses but revolves around recognition and appreciation for each other's strengt…
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In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…
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De Eerste Kamer heeft ingestemd met de nieuwe pandemiewet. Daarmee is de opvolger van de tijdelijke coronawet, die werd gebruikt bij onder meer de mondkapjesplicht en de avondklok, een feit.Een ruime meerderheid (49 Eerste Kamerleden) van VVD, CDA, D66, ChristenUnie, PvdA, GroenLinks en SP stemde voor de wet. Fractie-Nanninga, SGP, PVV, FvD, Fracti…
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Wat we wel weten, is dat de kans simpelweg groter is dat een vrouw voor vrouwenbelangen opkomt en toch een ander perspectief meeneemt dan haar mannelijke collega. Dit interview gaat over: activisme en politiek, hoe je slim kunt stemmen en meer vrouwen verkozen krijgt, waarom en hoe Stem Op Een Vrouw werd opgericht, wat ze doen, én al bereikt hebben…
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Kuyper was oprichter van de eerste politieke partij in Nederland, de ARP en de stichter van de Vrije Universiteit; hij droeg bij aan de vorming van de Gereformeerde Kerken in Nederland, aan de vernieuwing van het calvinisme en was van 1901 tot 1905 minister-president.Kuyper werd voorman en woordvoerder van de orthodoxe vleugel van het Nederlands pr…
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Ik geloof heel erg dat er in feminisme toegevoegde waarde voor zowel vrouwen als mannen zit. Dit interview gaat over: roze cirkels in een blauwe doos, ofwel hoe de structuren waarin we werken en leven ons niet faciliteren ons beste zelf te zijn, over boze vrouwen en burnout, over waar verbetering mogelijk en nodig is, zoals goed allyship en heel ve…
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On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…
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In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…
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"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …
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Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…
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"Iedereen is mooi zoals ze is en daar probeer ik een klein beetje aan bij te dragen." Dit interview gaat over: lingerie en design, van hr-medewerker in de metaalindustrie naar ondernemer met een eigen lingeriemerk en on- en offline winkels, grote cupmaat en mooie, hippe zwemkleding, het DNA van Annadiva en je staande houden in een door mannen gedom…
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In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…
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On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…
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BRON: https://www.mdpi.com/2071-1050/14/9/5400 dd. 18-06-2023door Mohammed Shuaib 1,2,Noor Hafizah Hassan 1,Sahnius Usman1,Shadab Alam 2,Surbhi Bhatia 3,Agarwal-haar 4EnSjeik Mohammad Idris 5,*Eigendoms erkenning, eigendoms-overdracht en eigendoms registratie-registratie door implementatie van kadastrale gegevens op basis van Self-Sovereign Identit…
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Vrije keuze, dat is de rode draad. Dit interview gaat over: inner critics en BOB, Nederland en Frankrijk, en vooral genderongelijkheid in de wereld van de wetenschap, de cijfers en de barrieres voor vrouwen. Over verschillend zijn en aanvullend. Over het vieren van mijlpalen en het niet vergeten van de geschiedenis. En natuurlijk deelt Lidwien haar…
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In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…
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Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …
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In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…
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Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…
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Dat wow-gevoel is voor mij een levensstijl, geen moment. Dit interview gaat over: zichtbaarheid en je rol pakken. Het succes van falen en van het donker naar weer licht. Van overleven naar leven. Over LEF en kwetsbaarheid. Over vrouw zijn zoals jij dat wilt. En natuurlijk deelt Lucinda haar wens voor een betere wereld voor meisjes en vrouwen, wat z…
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Welkom bij WoW! Vrouw de podcast, waarin je verhalen hoort van gewone mensen die buitengewone dingen doen om vrouwen te helpen en genderongelijkheid en seksisme de wereld uit te helpen. Samen overbruggen we de achterstand in welzijn die vrouwen nog steeds ervaren. Ik ben Hiltje Oude Luttikhuis, arts, inclusivist en rebel girl voor hartsintelligenti…
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Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…
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In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …
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In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …
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In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…
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In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…
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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value. In this episode, Elias has a chat with Paris Childress, the CEO, and…
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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this …
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De clitoris is gecensureerd! Dit interview gaat over: WELLUST, waarom we als vrouwen te weinig van seks genieten en hoe we dat veranderen. We bespreken de 'wapens' van het patriarchaat waarmee vrouwen vanaf hun geboorte van hun genot worden afgehaald, wat elke vrouw zou moeten weten over haar seksualiteit en lichaam en ook de rol van Freud in het v…
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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages…
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