Watch the video recording of this episode here. We have a very exciting episode this week, as we are joined by our third guest host in the history of the podcast. I’m talking about Andrew O’Brien, whom I have unofficially dubbed “Mr. Media Man,” and who can be found online at www.patefactus.com. Andrew has been a public speaker for the past three y…

To watch the video recording of this episode, click here If you’re a regular listener of the podcast, chances are good you sell a product or service online. And if you sell a product or service online, chances are even better that you have a website. Hopefully you know full well how critical it is for the success of your business that your website …

Inspiration for us Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online bu…

This episode of the Coders’ Startup is all about sales–specifically, sales strategies for small businesses that work today, not five or ten years ago. I should clarify that these strategies are working in early February, 2016, when this post went live. Take note if you are reading this at a future date, as it’s very possible that what works in sale…

Welcome to the second half of our two-episode segment on accounting and taxes. This is also the 50th episode of the Coders’ Startup, which is a bit of a milestone! After discussing the basics of bookkeeping and consulting with accountants in last week’s episode, we found we still had a whole lot to say about claiming deductions on your annual taxes…

Welcome back, Coders! After an extended holiday hiatus, Carter “The Marketer” Johnson and I return to our regularly scheduled programming (though last week I did release an income report for December–go check it out if you haven’t already). As I forecasted in that income report, our topic this week is accounting and taxes. This has been on our list…

Inspiration for us Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online bu…

Hey everyone, I just wanted to send out a quick personal note to all the Coders Startup listeners. I wanted to wish you a (late) Merry Christmas and a Happy New Year to you all. We’ll be taking a couple weeks off here at the Coders Startup to spend some precious time with our families and loved ones. I trust that you’ll be doing the same as well! I…

To watch the video recording of this episode, click here Welcome again to the Coders’ Startup, where smart programmers learn how to be smart marketers, too. Carter and I wish you all a very Merry Christmas and hope the holiday season finds you well. We also celebrate the one-year anniversary of this podcast, though we accidentally missed the date b…

There is no video recording for this episode! This week on the Coders’ Startup, we have another solo show. Carter and I had a bit of a communication snafu, to the effect that I missed the line in his email in which he informed me he was good to record the episode. Oops! All is not lost, though, because I know enough about today’s topic to carry the…

Inspiration for us Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online bu…

To watch the video recording of this episode, click here As Carter and I forecasted in our last episode, today’s conversation is about marketing on Instagram. I know next to nothing about Instagram, but the subject is right up Carter’s alley because his team has recently launched a marketing campaign on the platform. Those of you who have been livi…

Inspiration for us Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online bu…

To watch the video recording of this episode, click here This week on the Coders’ Startup, Carter “The Marketer” Johnson returns from Mexico to add his knowledge and experience to our discussion of business analytics. You may be familiar with analytics in the form of the entrepreneurial mantra, “Know your numbers.” This phrase is frequently used in…

There is no video recording for this week’s episode–sorry! Going it Solo Carter is soaking up the sun in Mexico as of the time of recording, so we will not be graced with his presence this week. Fortunately, we have an excellent topic that will allow us to press on without him. In Episode 42, we discussed how to find an avatar from your audience an…

To watch the video recording of this episode, click here Do you struggle with deciding on prices for your products? That’s normal for a beginning entrepreneur. As evidence, consider the fact that this podcast’s episode with the most listens, beside the first episode, was Episode 8: How to Price Your Product. Carter had the idea to revisit this topi…

To watch the video recording of this episode, click here As is often the case, the topic of this week’s episode is top-of-mind for me and the current state of my business. I have heard of the idea of an “avatar” many times throughout my entrepreneurial career. An avatar is a conceptualization of your typical customer. The purpose of the avatar is t…

To watch the video recording of this episode, click here Welcome again to The Coders’ Startup Podcast, featuring me, Trevor Page, and my good friend, Carter “The Marketer” Johnson. This week we are revisiting Facebook ads, a topic we have mentioned many times on this podcast but about which we have rarely gone into much detail. I have paused all of…

Inspiration for Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online busin…

To watch the video recording of this episode, click here We return this week from our content hiatus (excepting the August income report) and dive right into the repercussions of my business actions in August. Remember how I created a brand new sales funnel based on my research into copywriting and the work my copywriter did? Unfortunately, this ve…

Inspiration for Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online busin…

To watch the video recording of this episode, click here As you read this post, I am already married and am probably on a flight for my honeymoon! As such, you will probably not hear from me for a couple of weeks. But this week, we have great subject matter to discuss. I’m talking about copywriting. This is not to be confused with the legal procedu…

To watch the video recording of this episode, click here This week brings the conclusion to our two-part episode on content creation. You will recall that last week we talked about the role of failure and the power of getting to work, as well as the importance of subdividing your product into multiple smaller products or other parts of your sales f…

To watch the video recording of this episode, click here Welcome to another exciting episode of the Coders’ Startup. Carter and I had an especially long discussion this week, so I am breaking it up into a two-part episode. We’re going further back in the creative process and talking about product creation–how to make the product you want to market …

To watch the video recording of this episode, click here On this episode of the Coders’ Startup, Carter and I tackle the subject of customer service, which has lately been a hot topic for both of us. I have had a few customer service interactions recently, in the roles of both customer and service provider, and some have been positive while others …

Inspiration for Coders Welcome to my monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online busin…

To watch the video recording of this episode, click here This week, Carter rejoins us after his adventure to the emergency room, largely recovered and eager to dive into our discussion of inbound, outbound, and direct response marketing. When I first began my entrepreneurial endeavors, I had no idea what what any of these terms meant. Don’t feel em…

To watch the video recording of this episode, click here Tragedy Strikes! Welcome to another installment of the Coders’ Startup. This week I am doing a solo show because Carter unfortunately injured his knee and has gone to the hospital! Although he is currently awaiting the results of an X-ray, his doctor believes he has a severe sprain. We will w…

To watch the video recording of this episode, click here This week on The Coders’ Startup, Carter and I discuss health and wellness, which are important considerations for anyone who owns their own business. After all, if you are ill and cannot run your business, no one else is there to do it for you! The bottom line? If you get sick, your business…

Inspiration for Coders Welcome to my third monthly income report on the Coders’ Startup. I’ve decided to create these monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help hold myself accountable for the continued growth of my business Creating and growing an online…

To watch the video recording of this episode, click here I Ran Out of Content! Following last week’s episode, I realized I had worked through my backlog of podcast topics and was at a loss for what I would discuss next! I think a big part of why this happened was because I began this podcast as a fun side project to work on alongside my Java progra…

To watch the video recording of this episode, click here This week on The Coders’ Startup, Carter and I talk about SEO. Since this is Carter’s area of specialty, I let him take the lead on the conversation, and he gives us the run-down on two advanced topics in the world of SEO. Then we introduce a new segment to the show: Carter’s Book and App Rev…

To watch the video recording of this episode, click here Similar to the way that Google Adwords was fairly cheap a few years ago when not many people were using it, paid YouTube advertising is currently in a similar state. We’ve talked about Google ads and Facebook ads quite a bit on The Coders’ Startup, but YouTube ads is new territory for Carter …

Inspiration for Coders Welcome to my second monthly income report on the Coders’ Startup. I’ve decided to create this monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help me hold myself accountable for the growth of my business Creating and growing an online busine…

To watch the video recording of this episode, click here In Episode 29 of The Coders’ Startup, Carter and I dive deep into one of my favorite topics — split testing. Split testing various aspects of my sales funnel has uncovered so many insights to my business that I otherwise wouldn’t have known about. In this episode, I’ll let you in on what’s wo…

To watch the video recording of this episode, click here Between the two of us, Carter and I have over a decade of experience as entrepreneurs. That’s not a lot of time, in the whole scheme of things, but it’s been long enough that we’ve realized there’s a lot we wish we would’ve known when we were first starting out. In Episode 28 of The Coders’ S…

Inspiration for Coders Welcome to my first ever, monthly income report on the Coders’ Startup. I’ve decided to create this monthly income reports for two main reasons: To serve as a proof of concept and an inspiration to aspiring software entrepreneurs To help me hold myself accountable for the growth of my business Creating and growing an online b…

To watch the video recording of this episode, click here In episode 27 of The Coders’ Startup, Carter (now formally known as, Carter the Marketer), and I go head-to-head in a heated debate. The question we dig into — to lifestyle business or not to lifestyle business? This is one rare topic on which Carter and I are split down the middle. While our…

To watch the video recording of this episode, click here In the last episode of The Coders’ Startup, we dug into a Facebook post all about how one entrepreneur was feeling very alone and isolated. No one, even his closest friends and family, seemed to understand his goals as an entrepreneur. (Listen to EP25–Part 1 here) Carter and I addressed some …

To watch the video recording of this episode, click here A few days ago, I saw a post in one of my entrepreneurial Facebook groups that grabbed my attention. The person who wrote the post, who we’ll leave anonymous, brought up the topic of feeling like nobody understands what he’s trying to do as an entrepreneur. He spelled it out: By the end of th…

To watch the video recording of this episode, click here Greetings, coders! Today, Carter and I bring you a State of the Union address. In this episode, we’ll discuss what’s going on in our own personal businesses. We’ll talk about what’s working, what’s not, and the new apps and software we’ve been using. Here we go… My Update As you likely know i…

To watch the video recording of this episode, click here Today on The Coders’ Startup we’re talking all about goals — why you should be setting goals, how to set goals, and most importantly, how to hold yourself accountable. In typical fashion, I’ll start off with a brief anecdote about my experience with goal-setting to get us started. Enjoy! Why …

To watch the video recording of this episode, click here In Episode 22 of The Coders’ Startup, I had the pleasure of interviewing pro-entrepreneur, Pat Flynn, of The Smart Passive Income Blog and podcast. Talking with Pat for almost an hour, we got into the nitty-gritty of what it takes to start and grow your own online business, and the trials and…

To watch the video recording of this episode, click here Maintaining your focus is without a doubt one of the biggest challenges of starting and growing your own business. It’s easy to get started on a new project that you’re excited about. However, when that six-month mark rolls around, you might find yourself losing interest and losing the motiva…

To watch the video recording of this episode, click here In this episode of the podcast, Carter and I are dig into the numbers of startups. As we both expressed during our conversation, learning math would have been much more fun had it been explained in terms of customer lifetime value, margins after marketing, and conversion rate — all things we …

Coders, get excited for one of the most important episodes I’ve ever recorded for The Coders’ Startup. Today, we’re talking all about automating your sales funnel. These tactics will be especially useful if, like me, you sell digital or information products. But even if you don’t, you can go ahead and apply these principles to your own business, wh…

A few weeks ago, Carter and I sat down with John Lee Dumas of the well-known podcast Entrepreneur on Fire (EOFire) to discuss all things podcasting. For our latest episode, we had the opportunity to chat with his partner, Kate Erickson, to dig into another hot topic in entrepreneurship: webinars. In just about a year, John and Kate have done over $…

To watch the video recording of this episode, click here Let’s dive into social media. From acquiring new customers, to building a following around your product or service, leveraging social media is a cheap, easy way to drive more traffic to your site and ultimately, boost conversions. In this episode of the Coders’ Startup, Carter and I will talk…

Before we get started, let’s talk a little bit about our guest today, Mr. John Lee Dumas. John founded the first ever 7-day a week podcast called Entrepreneur on Fire back in September of 2012. This was actually right around the time that I started my first online business as well. But that’s where the similarities in our stories stop. Today John i…

I have been podcasting since late 2012 and have recorded almost 100 episodes since then between my programming business and the Coders’ Startup. With almost 100 episodes recorded over the course of over two years, I have accumulated quite a bit of expertise and quite a bit of knowledge around podcasting as a platform. When I take a look at my own n…