How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno

Marketing Technology Podcast by Marketing Guys

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In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.

The topics we discuss include:

1. Possibilities of text messaging in your marketing mix (SMS, social messaging)
2. Best practices for the use of business messaging
3. Differences in B2B and B2C use
4. Costs and benefits associated with the use of business messaging
5. How to measure results and attribution

LinkedIn profile Aaron Weiche

Leadferno Website

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