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Jelena Farkić is the co-author of The Adventure Tourist: Being, knowing, becoming by Emerald Publishing. We have known each other for about two decades and recently got back in touch on Facebook while promoting her book. Jelena is an academic in the tourism field and has lived in Scotland, London and is currently back home in Serbia. In this podcast we discuss adventure tourism and the development in this field. We also talk about slow tourism, Nordic trends such as hygge and the Allemansrätten. You can find Jelena on her website, Instagram and LinkedIn. She is also one of the organizers of the annual International Adventure Conference.