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Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee

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According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools.

During the chat we discuss the following topics:

  • How to retain revenue
  • Get full ROI insights into your marketing spend
  • What happens after the sale?
  • G2 as a marketing channel

LinkedIn Eric Chan: https://www.linkedin.com/in/cirechan/

Website Chargebee: https://www.chargebee.com/company/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

202 afleveringen

Delen
 
Manage episode 291020820 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools.

During the chat we discuss the following topics:

  • How to retain revenue
  • Get full ROI insights into your marketing spend
  • What happens after the sale?
  • G2 as a marketing channel

LinkedIn Eric Chan: https://www.linkedin.com/in/cirechan/

Website Chargebee: https://www.chargebee.com/company/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

202 afleveringen

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