Manage episode 272757538 series 1318952
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends.
David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book.
In this episode, you’ll learn
- What hires are most crucial for breaking through a plateau
- Why you shouldn’t write off a smaller social media following
- What metrics matter in leading a company turnaround
- Why fact-based selling is crucial to successful product sell-through
And plenty more. David is awesome, and I know you’re about to learn a ton from his interview.
Learn more about Calypso: