Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks


Manage episode 269498657 series 1318952
Van Food Marketing Nerds and Blue Bear Creative, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw.

As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves.

In today’s episode, you’ll hear:

  • How the right apparel strategy can transform your brand
  • Why it pays to not take yourself too seriously
  • What goes into building a brand people young consumers can identify with
  • And plenty more…

Montucky’s marketing vibe and brand voice are one of, if not the company’s, biggest strengths and we’re thrilled to introduce you to the guy behind it all.

Recommended Resources:

77 afleveringen