E53: How to improve conversions by 40% - Interview Lukas Haensch, Pathmonk


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In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'. He has worked at Google for quite some time as UX Manager in the mobile optimization team.

Topics covered in this podcast:

  • How to optimize your mobile website
  • Differences in mobile and desktop conversion
  • How to increase conversion by using onsite behavior for optimization
  • Hands-on tips on tools, like webpagetest.org

LinkedIn Lukas Haensch:https://www.linkedin.com/in/lukas-haensch-b0199a50/

Website Pathmonk: https://pathmonk.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

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