FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer


Manage episode 184534136 series 1318952
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On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.

Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.

In the episode, you learn

  • Why your current approach to Facebook and Instagram is probably too similar
  • What brand partnerships can do for you on social that influencer marketing doesn’t
  • How to organically get more positive reviews on Amazon

And plenty more.

Recommended Read:

No LOGO: Taking Aim at the Brand Bullies - Naomi Klein

To learn more about Michelle's Granola, check out their website here.

For links and show notes, visit

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