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345: How to use Jobs-to-be-Done to be a market detective

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Manage episode 298439126 series 147192
Inhoud geleverd door ProdMgmtTalk. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door ProdMgmtTalk of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a managing director at Innosight, where he helps leaders of organizations create customer-centric teams and innovation strategies.
  continue reading

430 afleveringen

Artwork
iconDelen
 
Manage episode 298439126 series 147192
Inhoud geleverd door ProdMgmtTalk. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door ProdMgmtTalk of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a managing director at Innosight, where he helps leaders of organizations create customer-centric teams and innovation strategies.
  continue reading

430 afleveringen

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