Making the World Smile through Personalization with Mars' Sam Chang

The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.
Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.
Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies

Sam answers these questions:

1. Tell us a little bit about yourself Sam? What is your role at Mars and what are some of the priorities you are addressing?
2. From your perspective Sam, what has been the value of building the Mars + Aki relationship with Data, Moments and technology?
3. Personalization is a very consumer-focused initiative for brands. What emotions does that word stoke to you to deliver for the consumer? How does Mars think about Personalization and Moments?
4. How does AKI help complement those initiatives when it comes to DTC and M&Ms.com and program ideas? Risa to share on commerce marketing programs with Mars - Sam to add on branding and DTC
5. What would you say is the unique value Aki brings Mars and can in year coming up Mars Wrigley better moments to make the world smile
6. What are some unique experiences Mars is thinking about regarding 1P data and data partnerships and selling direct to the consumer?
7. Outside of this M&Ms.com website you shared, is there anything that AKI can bring to Mars that is really benefiting from a DTC, Mobile Wallet, 1P data inboarding POV? Personalization @ scale
8. What are you most excited about for personalization @ scale, data and DTC and Moments work you look to build on for the year in partnership with Aki?

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